ProjectBook Presentation for be2HERITAGE

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James Mott slide presentation for ProjectBook at the be2heriatge event in June 2011

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  • Hi, my name is James Mott. I am the founder of ProjectBook, which is an online organisation which brings together everyone involved in the Heritage sector. I will be talking about:Part 1: How the Heritage sector and social media tools like twitter are interlinked and work together.Part 2: What tricks you might be missing to do with marketing and social media.
  • ProjectBook Presentation for be2HERITAGE

    1. 1. A wide range of information & resources for the conservation restoration, care and repair of<br />period and listed buildings.<br />
    2. 2. Social Media for the Heritage Sector?!<br />+ Are you missing a trick? <br />?!<br />By James Mott – Founder of ProjectBook.co.uk<br />@projectbook<br />
    3. 3. 3 Social Media Platforms<br />facebookMore than 500 million active users<br />twitter175 million registered users<br />Linkedin100 million members <br />
    4. 4. The Big 3 - facebook<br />Case Study:<br />http://www.facebook.com/projectbook<br />
    5. 5. facebook - tasks<br />Facebook Tasks:<br /><ul><li> Create a facebook page
    6. 6. Start Posting
    7. 7. Promote your page from everywhere
    8. 8. Email and blog it
    9. 9. Send updates to your fans
    10. 10. Subscribe to similar fan pages and groups
    11. 11. Get onto and search directories</li></li></ul><li>The Big 3 – LinkedIn<br />Case Study:<br />Personal Account:<br />http://www.linkedin.com/in/projectbook<br />Business Account:<br />http://www.linkedin.com/company/projectbook.co.uk<br />
    12. 12. LinkedIn - tasks<br />LinkedIn Tasks:<br /><ul><li>Join Linkedin
    13. 13. Fill out your profile properly
    14. 14. Start Connecting to People you Know
    15. 15. See your Contacts, Contacts.
    16. 16. Join groups
    17. 17. Interact and comment</li></li></ul><li>TwitterModel<br />E N G A G E A N D E D U C A T E Y O U R A U D I E N C E <br />Engage<br />Talk<br />Inform<br />RSS | Info | Re-tweets<br />Your Website<br />New Content<br />Blog<br />Articles<br />News<br />Events<br />Engaged<br />50<br />Semi – engaged<br />300<br />Not engaged – inconsistent | info resources<br />650<br />AUDIENCE<br />A U D I E N C E O F 1 0 0 0 <br />Engage<br />Talk Regularly<br />Meet<br />Tweetup or privately<br />Contact<br />DM or phone<br />D E V E L O P A D V O C A T E S | E N G A G E + N U R T U R E <br />
    18. 18. The Big 3 - twitter<br />Case Study:<br />http://twitter.com/projectbook<br />
    19. 19. Twitter applications<br />Two main applications:<br />Tweet deck<br />Hootsuite<br />http://hootsuite.com/dashboard<br />
    20. 20. What can you do with twitter?<br /><ul><li> Get Connected
    21. 21. Build Relationships
    22. 22. Make Friends
    23. 23. Communicate
    24. 24. Inform
    25. 25. Customer Relations
    26. 26. Building your Brand
    27. 27. News
    28. 28. Promotion
    29. 29. Events
    30. 30. Crowd Sourcing
    31. 31. Get Advice
    32. 32. Information
    33. 33. Collaborating
    34. 34. Referral
    35. 35. Job Hunting
    36. 36. Meet People</li></li></ul><li>Twitter – who will tweet?<br />The Four Types of Twitter Profiles<br />Pure Corporate Brand<br />http://twitter.com/#!/Telegraph <br />2) Corporate With Persona<br />http://twitter.com/#!/SPAB1877<br />3) Employee With Corporate Association<br />http://twitter.com/#!/johnkatcrittall<br />4) Pure Personal Account<br />http://twitter.com/#!/quinny105<br />Each Profile Type Serves A Different Purpose<br />Setting guidelines<br />How much time should I spend tweeting?<br />Choose your twitter names<br />
    37. 37. Twitter<br />Get started with Twitter – The basics<br /> <br />Setting up an account – the essentials<br />Location: choose the nearest town or area and add UK<br />Do not protect your tweets<br />Bio: Should be non sales and clear about what you offer and include info about your interests – needs to be human<br />www.twitter.com/projectbook<br />
    38. 38. Basic twitter terminology<br />The use of @, RT, DM & #Hashtags<br />@username<br />RT – posts a carbon copy of someone else’s tweet (it’s like an endorsement and should be of interest to your followers)<br />DM – direct message – like sending an email (no-one else can see) Use this for sensitive issues, sending your mobile no. Etc<br />#Hashtags use to promote a given subject e.g. #election<br />
    39. 39. Who to follow<br />Four types of twitter user<br /><ul><li> Conversational people</li></ul>http://twitter.com/#!/HeritageHUB<br /><ul><li> Information sources</li></ul>http://twitter.com/#!/englishheritage<br /><ul><li> Your target audience
    40. 40. Sales </li></ul>http://twitter.com/#!/toppstiles<br />
    41. 41. Get social!<br />Get Social - 10 Do's and don’ts<br /> <br />Engaging the twitter community is about being accepted as genuine, caring, authentic and interesting – it’s not about being overly controversial, negative, rude or blatantly selling, which is a sure fire way of alienating yourself. <br /> <br />Here are 10 helpful do's and don’ts:<br />1.     Do be honest, courteous and reply to others posts <br />2.     Do decide how often you will tweet and be consistent<br />3.     Do take an interest in what others are talking about and comment on it<br />4.     Do show an avatar and bio – it builds trust when people can see who they're engaging with<br />5.     Do choose someone trustworthy to post tweets – they will be representing your business! <br /> 6.     Don’t blatantly try to sell<br />7.     Don’t advertise for followers<br />8.     Don’t follow more people than you have followers<br />9.     Don’t witter on – no-one’s interested in verbal diarrhoea <br />10. Don’t moan, attack, slander or bitch about people- it’s the easiest way to lose respect<br />
    42. 42. Building your audience<br />Regularly follow people each day and talk to them as people (try not to talk too much about your business/organisation etc.)<br />When people follow you back, talk to them to start building a relationship.<br />When you reach 300 - 500 followers start to talk more about your business or organisation etc.<br />Start to write and promote your events, articles, blog posts etc on your website. Make sure your content is successful at educating people about who you are and what you do. Tell a story..<br />As relationships with people build consider contacting them and attending meet ups organised by other twitterers.<br />
    43. 43. Q & A<br />But what does that mean!?<br /> Q&A<br />

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