How To Create Unlimited Targeted
Talent Pools Of Passive
Candidates Using Google Plus

Presented by Andy Headworth!
Sirona...
#SRSCalgary

+AndyHeadworth.
Today

1. Why is Google Plus so good for recruiting? 

Candidate sourcing, engagement, content marketing and
collaboration...
Common misconceptions
“No candidates on there”!
“No-one uses it”!
“It’s a ghost town”!


More active users than LinkedIn AND Twitter!

1.19 billion

active monthly users

1billion

active monthly users

540 mi...
It’s no surprise when you consider

Integrates ALL of the above!
“Google Plus is the social spine that improves
the user experience across Google.”!

The Google Hummingbird update is
for ...
You need to get on the Google+ Bus
•
•
•
•
•
•

Google+ profile!
Google+ company page !
Set up Google+ Authorship!
Create o...
What is Google+ Authorship?
Your Website

Your Google Profile
Link from Website to G+ Profile

WWW
Link from G+ Profile to We...
Google+ call them Circles. To recruiters they are Talent Circles

People
Follow people = Your circles!
People follow you =...
Google+ call them Circles. To recruiters they are Talent Circles
Continued

People
Content updates posted publicly
are dis...
Building your Talent Circles
1. Create your Circles

2. Search and Find
Google+ will prompt you with suggestions

Target S...
Smile, City Of Edmonton Employees

😀
Simply add Shahid to new Circle

✓
Back to finding people for my Circle
Searching via Google+ itself
Communities are a recruitment goldmine
And of course, the X-ray search (well it is Google!)
Now you have your Talent Circles, what next?
Share with ALL
your Circles (+
Public, Extended

Share with
just one Circle
S...
The Perfect Google+ Post (via Dustin Stout)
Some useful Google+ Tools
Helps you fully understand your Google+ pages,
Circles, content etc
It regularly fetches all you...
Summing Up
“Google Plus is
the social spine
that improves
the user
experience
across Google.”
Take ownership
of your own
S...
Thank You - Any Questions?
www.sironaconsul2ng.com55+445190352062495|5+445778857260195
andy.headworth@sironaconsul2ng.com5...
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How To Create Unlimited Targeted Talent Pools Of Passive Candidates Using Google Plus

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The presentation that Andy Headworth from http://www.sironaconsulting.com delivered at the Social Recruiting Seminar in Calgary, Canada on the 30th January 2013.
It was about using Google Plus for recruiting - setting up and managing G+ Circles for creating talent circles, Communities and SEO via your content and G+ Authorship.
Social recruiting using Google+.

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How To Create Unlimited Targeted Talent Pools Of Passive Candidates Using Google Plus

  1. 1. How To Create Unlimited Targeted Talent Pools Of Passive Candidates Using Google Plus Presented by Andy Headworth! Sirona Consulting Social Recruiting Seminar, Calgary.! 30th January 2014
  2. 2. #SRSCalgary +AndyHeadworth.
  3. 3. Today
 1. Why is Google Plus so good for recruiting? 
 Candidate sourcing, engagement, content marketing and collaboration
 2. Why your company needs to have an active presence on Google Plus
 SEO and Search
 3. How to easily create, populate and manage unlimited targeted talent pools of passive candidates using Google Plus.
 ‘Get Circling’
  4. 4. Common misconceptions “No candidates on there”! “No-one uses it”! “It’s a ghost town”!
  5. 5. 
 More active users than LinkedIn AND Twitter! 1.19 billion active monthly users 1billion active monthly users 540 million active monthly users 259 million active monthly users 232 million active monthly users
  6. 6. It’s no surprise when you consider Integrates ALL of the above!
  7. 7. “Google Plus is the social spine that improves the user experience across Google.”! The Google Hummingbird update is for a more social, conversational experience with social signals being factored into it's algorithm. Google Plus now becomes a core, fundamental aspect of Google SEO
  8. 8. You need to get on the Google+ Bus • • • • • • Google+ profile! Google+ company page ! Set up Google+ Authorship! Create original in-depth content! Share helpful content! Active in Communities Image credit: anders.aarstad@gmail.com
  9. 9. What is Google+ Authorship? Your Website Your Google Profile Link from Website to G+ Profile WWW Link from G+ Profile to Website Google+ Authorship shows the authority of the content.! (The bottom one has been scraped from my blog)
  10. 10. Google+ call them Circles. To recruiters they are Talent Circles People Follow people = Your circles! People follow you = Their Circles Segmentation = Skill, Sector, Industry etc Unlimited (and private) Circles = ! candidate talent pools Maximum 5000 people in your Circles
  11. 11. Google+ call them Circles. To recruiters they are Talent Circles Continued People Content updates posted publicly are discoverable in search Very easy to create and add people to your Circles Segmented content marketing to own Circles & 2nd level Circles Messaging directly into their inbox
  12. 12. Building your Talent Circles 1. Create your Circles 2. Search and Find Google+ will prompt you with suggestions Target Specific ! Companies! !
  13. 13. Smile, City Of Edmonton Employees 😀
  14. 14. Simply add Shahid to new Circle ✓
  15. 15. Back to finding people for my Circle Searching via Google+ itself
  16. 16. Communities are a recruitment goldmine
  17. 17. And of course, the X-ray search (well it is Google!)
  18. 18. Now you have your Talent Circles, what next? Share with ALL your Circles (+ Public, Extended Share with just one Circle Straight to their email inbox
  19. 19. The Perfect Google+ Post (via Dustin Stout)
  20. 20. Some useful Google+ Tools Helps you fully understand your Google+ pages, Circles, content etc It regularly fetches all your publicly published Google+ activity Pages and Personal Profile) and reposts the new ones to Facebook, Twitter and LinkedIn accounts of your selection, and delayed intervals. AllMyPlus All your Google+ analytics and more. You can input other profile and pages and this site will give you all the analytics on their content, posting and lots more. Excellent tool for competitive analysis in recruitment. widgetplus.com is a widget for your blog or website that pulls your Google+ details, and it adds you latest updates from the site
  21. 21. Summing Up “Google Plus is the social spine that improves the user experience across Google.” Take ownership of your own SEO with great content.! Google+! Authorship Candidate sourcing! ✓ Candidate engagement!✓ Content marketing ✓ Talent! Circles
  22. 22. Thank You - Any Questions? www.sironaconsul2ng.com55+445190352062495|5+445778857260195 andy.headworth@sironaconsul2ng.com5 ! blog.sironaconsul2ng.com5 
 linkedin.com/in/andyheadworth5 ! twi9er.com/andyheadworth5 ! facebook.com/sironaconsul2ng5 ! plus.google.com/+andyheadworth5

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