1.
www.bournemouth.ac.uk
DCS
Digital
Communication
Strategy
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2.
www.bournemouth.ac.uk
PPD is an important element of the student experience &
the assessment seeks to develop critical thinking skills
alongside practical digital marketing skills
DCS: Aims of the Unit
 Develop your understanding emerging digital & social media technologies and their
application in delivering a range of communication objectives
 Research how individuals and groups behave in digitally mediated environments
and the ways in which interactive media is impacting on public communication
 Use digital media such as blogs, RSS feeds, aggregators & gain a practical
understanding of the architecture of a web page
 Learn about key characteristics of digital media, the metrics that can be collected
for measurement, evaluation and refinement
 Apply and adapt current marketing and communication theories
 Analyse the role of digital communication and devise strategies for the use of
interactive technology by commercial and other organisations

3.
www.bournemouth.ac.uk
Before you start
• Visit myBU & read the Unit Guide
• Visit Tumblr
• Visit Tumblr - BBarker-DCS
• https://www.tumblr.com/blog/bbarker-dcs
• Handy QR code to take you to the Tumblr page 