This document summarizes a workshop on using Twitter for business purposes. It provides an overview of why businesses should use Twitter, examples of how other local businesses have succeeded through Twitter, and strategies for creating an effective Twitter presence including setting objectives, finding relevant accounts to follow, using tools to schedule tweets, and common etiquette. The workshop also touched on measuring return on investment from social media and next steps participants can take to get started with Twitter for their business.

2. Twitter For Business – Tools & Strategies for Getting more from it

3. P.R. Direct Mail Joint Ventures Field Mktg. Teleseminars Networking Exhibitions & Events Testing & Measuring Social Networking Print Advertising Social Bookmarking SEO Multi-Media Blogging Email Mktg. Website Optimisation Link Strategy PPC/Banners Summary (Blended Optimisation)

4. Today’s Workshop Brand Awareness Through Social Networking Twitter Power Why Tweet? Attendee Objectives / Challenges Examples of Business Successes via Twitter Twitter Etiquette Strategy - Targeting Tools Strategy - Tweets What Next?

5. What brand name comes to mind when I say ‘hamburger’?

6. What brand name comes to mind when I say ‘soft drink’?

7. What brand name comes to mind when people think of your product or service? Your Name? Or Your Competitor’s?

8. Staying Top Of Mind Social Media can help you or your brand stay ‘top of mind’ with your prospects and customers Is time spent on social networking a cost or an investment? It depends on the results

9. Twitter Power 900% increase in users over past year Social Media Revolution Video Is being used as a search engine Ideal if blog seems too much like hard work ‘Google is history, Twitter is now’. Discuss

10. Why Tweet? Get to know other local businesses Learn from others Worldwide Share your ideas and experience Find new suppliers Find new customers (Sales!) Find new employees Huge Brands using Twitter UK Companies on Twitter

11. Your objectives 60 second intro How are you using Twitter? What are your challenges so far? What are your main objectives today?

12. IRUN and Twitter Corporate Policy & Strategy All offices to use Twitter Corporate Twitter ‘skin’ & naming convention IRUN Twitter ‘gurus’

13. 3 Steps To Twitter Happiness:

14. Examples of Local Successes Found out about Medway Council tender for large-scale web project via Twitter Got involved in launching and running 4Networking Canterbury via Twitter Now become the Area Leader responsible for launching Ashford & 2 other groups Found new Virtual PA for IRUN via Twitter IRUN has gained local clients around the country via Twitter (e.g. Fallowfields Hotel). IRUN Barnsley appointed as a local business advisor through Twitter contacts, and granted £17K funding for 10 new clients.

15. Examples of Local Successes Organic Farmers & Growers

16. Examples of Local Successes Maidstone Symphony Orchestra

17. Examples of Local Successes

18. Examples of Local Success Wedding photographer £600 booking via Twitter, from a competitor!

19. Examples of Local Success

20. The Result…

21. Examples of Local Success

22. Examples of Local Success

23. Social Media - Measuring ROI Article at B2B Marketing Online Recommendations: Nonfinancial impacts (website traffic) Financial data (advanced Analytics) Plot social media activity against sales revenue, transactions, new customers, loyalty data and market research

24. Strategy Set objectives (Business & Marketing objectives) Q: Who are my ideal customers? A: Revisit your P&L --> bottom line Local clients National International

26. Landing pages

27. website

28. blog

30. Twitter Lists Use other people’s lists to find relevant groups of tweeters you may be interested in following As the number of people you follow grows, create your own lists to group similar people You can also do this in Tweetdeck & Hootsuite

32. Ask questions

33. Answer Questions

34. ReTweet interesting Tweets

35. Engage

36. Don't

37. Try to sell all the time

38. Be spammy

39. Be dull

41. Twitter Tools SocialOomph Twollo Twello Tweetdeck or Hootsuite Twitterfeed Bit.Ly

42. Socialoomph.com (formerly Tweetlater)

43. Twollo.com Warning -Make sure you have posted at least 50 Tweets before going heavy on Twollo.

44. Twellow.com

45. Tweetdeck.com

46. Hootsuite.com Filters tweets using chosen criteria (columns) Can manage multiple accounts On multiple social networks Manage lists Schedule tweets Integrates Facebook, LinkedIn etc into one panel.

47. Twitterfeed.com (for advanced users) Feeds your blog posts directly into Twitter

48. www.Bit.ly – URL shortener

49. Other Useful Tools MrTweet – finds influential Tweeps Pixelpipe - Publish photos, video, audio, text and files on over 100 online destinations and counting... Ping.fm - a simple and FREE service that makes updating your social networks a snap!

50. Tweets To Sell or Not to Sell? Services & offerings Start conversations Ask questions Take a few minutes to think about a short-list of questions you might ask

51. Tweets Answer questions Enter conversations, give informed opinions Don’t be inflammatory Tweet topical information & events Special offers & guarantees Take a few minutes to think about a short-list of topics & events to tweet

52. Plan Your Tweets Choose Your Preferred Audience Decide How Many Tweets You Want to Send Daily Decide How Long You Want to Make Your Tweet Plan Find the Keywords You Want to Use on Twitter (Keyword Analysis / Research) Choose Different Formats for Your Scheduled Tweets Write Your Timeless Tweets Choose Your Times Schedule Your Tweets

54. Periodic tweets

55. Retweets

56. Topical / interest tweets

57. Events etc

58. Blog posts

59. Services & offerings

60. Offers & guarantees

62. Linkedin.com – professional relationships

63. Ecademy.com – good for search engines

64. 4Networking.biz – good regionally

65. Start a Blog – Wordpress.com

66. Facebook page for fans

67. FaceBook page for fans

68. What Next? Let us know your email address now so we can send you this presentation & links Register for your chosen tools to try out Email us back with your Twitter username We’ll email a list of everyone's Twitter usernames in a few days time so you and future Kent workshop attendees can follow each other Contact IRUN for further support

69. P.R. Direct Mail Joint Ventures Field Mktg. Teleseminars Networking Exhibitions & Events Testing & Measuring Social Networking Print Advertising Social Bookmarking SEO Multi-Media Blogging Email Mktg. Website Optimisation Link Strategy PPC/Banners Summary (Blended Optimisation)

70. A Bit About Irun Business development specialists who use the Internet & other marketing to grow businesses Clients large and small UK wide including Holiday Inn Express, Abacus Accountants and Thames Water One to one, 40 minute Internet marketing clinic. Normally £90. Offer £60 (ex vat) Offers Develop and manage your Twitter business account.Normally £199 per month. Offer £169 per month (ex vat) Or if your website needs complete overhaul arrange an appointment with our sales team

71. Any Questions?