This document summarizes a workshop on using Twitter for business purposes. It provides an overview of why businesses should use Twitter, examples of how other local businesses have succeeded through Twitter, and strategies for creating an effective Twitter presence including setting objectives, finding relevant accounts to follow, using tools to schedule tweets, and common etiquette. The workshop also touched on measuring return on investment from social media and next steps participants can take to get started with Twitter for their business.

2. Twitter For Business – Tools & Strategies for Getting more from it

3. P.R.Direct MailJoint VenturesField Mktg.TeleseminarsNetworkingExhibitions & EventsTesting &MeasuringSocialNetworkingPrintAdvertisingSocialBookmarkingSEOMulti-MediaBloggingEmail Mktg.WebsiteOptimisationLink StrategyPPC/BannersSummary (Blended Optimisation)

4. Today’s WorkshopBrand Awareness Through Social NetworkingTwitter PowerWhy Tweet? Attendee Objectives / ChallengesExamples of Business Successes via TwitterTwitter EtiquetteStrategy - TargetingToolsStrategy - TweetsWhat Next?

5. What brand name comes to mind when I say ‘hamburger’?

6. What brand name comes to mind when I say ‘soft drink’?

7. What brand name comes to mind when people think of your product or service?Your Name?Or Your Competitor’s?

8. Staying Top Of MindSocial Media can help you or your brand stay ‘top of mind’ with your prospects and customersIs time spent on social networking a cost or an investment? It depends on the results

9. Twitter Power900% increase in users over past yearSocial Media Revolution Video Is being used as a search engineIdeal if blog seems too much like hard work‘Google is history, Twitter is now’. Discuss

10. Why Tweet?Get to know other local businessesLearn from others WorldwideShare your ideas and experienceFind new suppliersFind new customers (Sales!)Find new employeesHuge Brands using TwitterUK Companies on Twitter

11. Your objectives60 second introHow are you using Twitter?What are your challenges so far?What are your main objectives today?

12. IRUN and TwitterCorporate Policy & StrategyAll offices to use TwitterCorporate Twitter ‘skin’ & naming conventionIRUN Twitter ‘gurus’

13. 3 Steps To Twitter Happiness:

14. Examples of Local SuccessesFound out about Medway Council tender for large-scale web project via TwitterGot involved in launching and running 4Networking Canterbury via TwitterNow become the Area Leader responsible for launching Ashford & 2 other groupsFound new Virtual PA for IRUN via TwitterIRUN has gained local clients around the country via Twitter (e.g. Fallowfields Hotel).IRUN Barnsley appointed as a local business advisor through Twitter contacts, and granted £17K funding for 10 new clients.

15. Examples of Local SuccessesOrganic Farmers & Growers

16. Examples of Local SuccessesMaidstone Symphony Orchestra

17. Examples of Local Successes

18. Examples of Local SuccessWedding photographer£600 booking via Twitter, from a competitor!

19. Examples of Local Success

20. The Result…

21. Examples of Local Success

22. Examples of Local Success

23. Social Media - Measuring ROIArticle at B2B Marketing OnlineRecommendations:Nonfinancial impacts (website traffic)Financial data (advanced Analytics)Plot social media activity against sales revenue, transactions, new customers, loyalty data and market research

24. StrategySet objectives (Business & Marketing objectives)Q: Who are my ideal customers?A: Revisit your P&L --> bottom lineLocal clientsNationalInternational

25. StrategySales and / or other benefits

26. Landing pages

27. website

28. blog

29. facebookFinding People & BusinessesTwitter Search (company name or business)Advanced Twitter Search http://search.twitter.com/advancedTwello Search (join first)Geographical searchesTwitter listsKeyword searchesHash tags in your tweets

30. Twitter ListsUse other people’s lists to find relevant groups of tweeters you may be interested in followingAs the number of people you follow grows, create your own lists to group similar peopleYou can also do this in Tweetdeck & Hootsuite

31. Do's and Don'tsDo

32. Ask questions

33. Answer Questions

34. ReTweet interesting Tweets

35. Engage

36. Don't

37. Try to sell all the time

38. Be spammy

39. Be dull

40. Let Twitter consume you!Etiquettehttp://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-guide/It’s common sense politeness / consideration for othersAny questions about this?

41. Twitter ToolsSocialOomphTwolloTwelloTweetdeck or HootsuiteTwitterfeedBit.Ly

42. Socialoomph.com (formerly Tweetlater)

43. Twollo.comWarning -Make sure you have posted at least 50 Tweets before going heavy on Twollo.

44. Twellow.com

45. Tweetdeck.com

46. Hootsuite.comFilters tweets using chosen criteria (columns)Can manage multiple accountsOn multiple social networksManage listsSchedule tweetsIntegrates Facebook, LinkedIn etc into one panel.

47. Twitterfeed.com (for advanced users)Feeds your blog posts directly into Twitter

48. www.Bit.ly – URL shortener

49. Other Useful ToolsMrTweet – finds influential TweepsPixelpipe - Publish photos, video, audio, text and files on over 100 online destinations and counting...Ping.fm - a simple and FREE service that makes updating your social networks a snap!

50. TweetsTo Sell or Not to Sell?Services & offeringsStart conversationsAsk questionsTake a few minutes to think about a short-list of questions you might ask

51. TweetsAnswer questionsEnter conversations, give informed opinionsDon’t be inflammatoryTweet topical information & eventsSpecial offers & guaranteesTake a few minutes to think about a short-list of topics & events to tweet