How To Use Social Recruiting Effectively To Boost ROI


Published on

This is a copy of the presentation I delivered at the SMART 2011 Conference on the 20th January 2011. If social recruiting is used effectively , it can be used to boost ROI.

Published in: Business

How To Use Social Recruiting Effectively To Boost ROI

  1. 1. How to Use Social Recruiting Effectively to Boost ROI<br />Presented by <br />Andy Headworth<br />Sirona Consulting Ltd<br />
  2. 2. Sirona Consulting<br /><ul><li> Established in 2003
  3. 3. Consult About Recruitment
  4. 4. Strategy
  5. 5. Process
  6. 6. Online Recruitment
  7. 7. Social Recruiting</li></li></ul><li>What is ROI?<br />Return On Involvement<br />Return On Ignorance<br />Return On Inactivity<br />Return On Investment<br />
  8. 8. For Many it Represents .......<br />
  9. 9. For Others Social Media Is Still a Game<br />
  10. 10. Adopters Have Found Success<br />For Social Media Adopters<br />
  11. 11. What is ROI?<br />Conversation<br />Conversion<br />
  12. 12. Too Many Are Missing The Point<br />Many don’t even measure the ROI of their existing recruitment, so why do they insist on ROI for Social Recruiting<br />What are the objectives?<br />
  13. 13. ROI Means Different Things to Different Levels<br />Source: Jeremiah Owyang<br />
  14. 14. Many Different Levels of Measuring Tools<br />££££<br />££<br />£free<br />
  15. 15. Sexy is Good, Sexy is Bad<br />
  16. 16. Don’t Forget The Candidate Experience<br />Poor Career Site<br />= Poor Social Recruiting<br />
  17. 17. Social recruiting is ALL about ENGAGEMENT<br />Facebook is about YOURFans<br />Twitter is about YOUR Followers<br />Blogs are about YOURReaders<br />YouTube is about YOURSubscribers<br />Give them content that is valuable to THEM and the platform they are on<br />
  18. 18. Social Recruiting ROI <br />Walk first<br />Objectives<br />Know metrics<br />Engage<br />Track <br />Measure<br />Test, Fail, Test<br />
  19. 19. Any Questions?<br />Website:<br /><br />Telephone:01903 206249 / 07788 726019<br />Blog:<br />LinkedIn:<br />Twitter:<br />Facebook:<br />