How to use social media to win new business

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This is a copy of the presentation I delivered at the UK Recruiter Conference in London on the 7th November 2012. I talked about how you can use social media for generating new business in recruitment - but would be equally applicable in any business environment.

Published in: Self Improvement

How to use social media to win new business

  1. 1. How To Use Social Media To Generate New BusinessPresented byAndy HeadworthSirona Consulting Ltd7th November 2012 @UK Recruiter Conference
  2. 2.  MD of Sirona Consulting Recruitment { Strategy | Social | Process | Online } Corporates and Recruiters Published author of “Smart Social Media Recruitment Strategies” Tweeting today > @andyheadworth #recnet
  3. 3. My MilestonesApril March April2005 2007 2008
  4. 4. Mainstream, right?
  5. 5. Ultimate business development
  6. 6. Recruitment is now about sales, marketing andcreating a trust relationship with candidates
  7. 7. Have to use both lanes
  8. 8. 1. Outbound >> Sourcing, Stalking and Soliciting
  9. 9. Building a target list…. Start by not searching for companies on LinkedIn, try searching Remove these companies for skills, industry to see the next 10 keywords, geek- -company1 -company2 words, job titles and synonyms. 10 Companies that use the skills you place in your businessShow more
  10. 10. Who to speak to now? MessageSearch.twitter.comX-ray searches Check that email first!  http://verify-email.org/
  11. 11. Four Superb Tools WhoWorks.at JobChangeNotifier.com Page Monitor (Chrome extension) FollowThatPage.com
  12. 12. 2. Inbound >> Listen, Engage & Converse Don’t do this!
  13. 13. Take the time to listen (observe) to social media Gain insights to understand your potential clients and start the conversation.
  14. 14. 1. Know your audience – then determine the socialnetworks to start with. Not the other way roundTips: LinkedIn | Twitter | Hootsuite/Tweetdeck | Facebook | Blog | Google +
  15. 15. 2. Set your objectives –focus, accuracy, growth, engagement, interactions etc.Remember each social network has a differentaudience
  16. 16. 3. Be consistent with your message – wherever youare directing the social traffic to.Such as: Website | Landing Pages | Company Pages (LinkedIn; Facebook; Google+etc) | Email campaigns | Auto-responders
  17. 17. 4. Post content regularly, remembering your audience– but NOT the same content to each platform!Time management – schedule: Hootsuite/Tweetdeck | Facebook | Blog | BufferApp
  18. 18. 5. Post great content to be shared, liked, comme nted on, discussed, re- tweeted and talked about.Google reader | Blogs | Bottlenose | LinkedIn News | Hootsuite | Recruitment Buzz
  19. 19. 6. Test, monitor, test, monitor, test……. don’t beafraid of crashingInsights and analytics on all social networks now. Crowdbooster | BufferApp |Hootsuite | Google Analytics
  20. 20. 7. Practice makes perfect!
  21. 21. Thank You Any questions?www.sironaconsulting.com +44 1903 206249 | +44 7788 726019 andy.headworth@sironaconsulting.com blog.sironaconsulting.com linkedin.com/in/andyheadworth twitter.com/andyheadworth facebook.com/sironaconsulting

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