![Maybe…………….
[sexist
police
are
coming!!]
But
don’t
write
Pinterest
off
just
yet
for
recruitment!](https://image.slidesharecdn.com/howtousegoogleplusandpinterestforrecruiting-130712021247-phpapp01/75/How-to-use-Google-Plus-and-Pinterest-for-Recruiting-36-2048.jpg)
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How to use Google Plus and Pinterest for Recruiting
The document presents a masterclass on using Google+ and Pinterest for recruitment, emphasizing their potential to create talent pipelines and enhance online presence. It outlines strategies for establishing Google+ profiles, leveraging authorship for credibility, and utilizing Pinterest for employer branding and traffic generation. Key points include the importance of interactive communities, content sharing, and mobile optimization in modern recruitment practices.
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How to use Google Plus and Pinterest for Recruiting
- 1. Pinned by Sirona Consul1ng Pinned by Sirona Consul1ng Pinned by Sirona Consul1ng Pinned by Sirona Consul1ng Pinned by Sirona Consul1ng Pinned by Sirona Consul1ng Pinned by Sirona Consul1ng Presented by Andy Headworth Sirona Consul1ng Social Media in Recruitment Conference #SMIR13 11th July 2013 How To Use Google+ and Pinterest For Recrui8ng A Masterclass in using Google+ and Pinterest in recruitment
- 2. v MD of Sirona Consul1ng v Helps companies leverage social media in their recruitment strategy / processes v Recruitment Companies & Corporates v Consultancy | Interim | Projects If you are twee8ng today >> @andyheadworth <<
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- 9. A personal Google+Profile About Me Page 1. Full content profile 2. Hyperlinks & anchor text 3. Social Profiles 4. Keywords (SEO) 5. Contact details
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- 13. Authorship = authority and Google exposure Authorship Tag = Iden1ty Code that provides verifica1on between a Google+ profile and that individual’s published online content. 1. You can link content you publish on a specific domain (such as hPp:// blog.sironaconsul1ng.com) to your Google+ profile. 2. Sign up for Google+ and create a Google+ profile. 3. Make sure you have a profile photo with a recognizable headshot. 4. Make sure a byline containing your name appears on each page of your content (for example, "By Andy Headworth"). 5. Make sure your byline name matches the name on your Google+ profile. 6. Verify you have an email address (such as johnsmith@sironaconsul1ng.com) on the same domain as your content. 7. Return to this page and enter your email address. Author Stats
- 14. Now to add some recruitment value to authorship 1. Make sure each recruiter has a Google+ profile 2. You must have a website where you /your recruiters publish jobs to 3. In the recruiter’s Google+ profile About page go to ‘Contributor To’ sec1on – make sure you use the main website homepage 4. On each adver1sed job on the website, include a link to the recruiter’s Google+ profile including the rel=“author” tag 5. Now when that job appears in search the recruiters profile picture appears alongside the job making it ‘pop out’ from all the others on the page source: hPp://theundercoverrecruiter.com/google-‐plus-‐search-‐mobile-‐strategy/ 6. Now your mobile site: Google+ now have a content recommenda1on engine on the mobile plalorms, based on similar content from the author. 7. Adding a single line of code to the mobile site, other content from the author will be recommended to the user when they reach the end of their ar1cle. If that is a published job, then this will be other similar jobs.
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- 22. Visible to you 566 in her Circles She has 306 in her Circles Full Contact Details Add to a Circle?
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- 24. Simple to set up – public or private, invite only or anyone join Add community pos1ng categories – completely your choice e.g. Discussion, Tools, Advice, Jobs etc. Great opportunity to get your industry keywords/skills / job 1tles in YOUR community name and strapline. Superb way to find people of a similar mindset Communi1es are a very good
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- 28. And not forgerng the #Hashtag #
- 29. Sharing content on Google + 1. Pos1ng content via plus.google.com website (slide 13) 2. Via mobile or tablet – excellent mobile experience 3. Browser extension (Chrome, Firefox, Safari) 4. Any website that has a +1 5. Hootsuite & Dlvr.it (allows you to schedule posts to Google+) 6. Get people to come to you first (hPps://developers.google.com/+/plugins/badge/#faq-‐find-‐page-‐id)
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- 32. Video conferencing, video interview, group mee1ngs, collabora1on (including sharing and edi1ng Google Docs), video share, screen share, presenta1ons, training, live webinars, Hangouts on air, live YouTube broadcast, candidate briefing, pre-‐IV assessments, client mee1ngs and anything else you can imagine! Hangouts
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- 36. Maybe……………. [sexist police are coming!!] But don’t write Pinterest off just yet for recruitment!
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- 38. Business Pages with Analy1cs
- 39. Before you dismiss it…….. Traffic -‐ it links directly from pinned images to the source of those images. If you pin images, Slideshare presenta1ons, video’s, PDF’s etc from your website, career site or blog the links back will refer traffic and boost search engine ranking. Brand – pin images, content, videos etc. to provide people with an insight of your brand, culture and personality. Sodexo encourages followers are able to connect directly with the recruitment team and company employees. “It’s a great way to build your employer brand and drive traffic to your sites, it offers a visual of what it’s like to work for your company — it can showcase your corporate culture, values, employees and work environments. And, it’s free and easy to use.” Follow – Boards and Companies. All transparent, so Followers are visible. Rich content with links . Easy to use. Mobile
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- 41. Pinterest § Already ac1ve on blog, Facebook, TwiPer & LinkedIn § No1ced that a lot of classroom teachers were using the service, and that it was spreading to other educators (their target audience) § 16,826 pins on 134 boards § 60% of her content comes from web-‐searches they do to find new material, the other 40% comes from re-‐pinning content already on Pinterest. § PediaStaff gained 3,000 new followers when it demo’d its Pinterest boards at a recent industry conference. § Six months in, Pinterest drives three 1mes more traffic to the PediaStaff site than Facebook, and it has helped PediaStaff build a reputa1on as a real resource for pediatric therapists. hPp://thereal1mereport.com/2012/02/15/pinterest-‐for-‐business-‐9-‐1ps-‐ from-‐superuser-‐pediastaff/?goback=.gde_2024439_member_95658109
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- 43. Thank You Any ques1ons? www.sironaconsul8ng.com +44 1903 206249 | +44 7788 726019 blog.sironaconsul8ng.com linkedin.com/in/andyheadworth twiVer.com/andyheadworth facebook.com/sironaconsul8ng plus.google.com/u/0/104441951388767143757 (or just search my name!) andy.headworth@sironaconsul8ng.com