Crack The Social Web Code: Tips For Social Media Optimization

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Connecting the Dots between your social media profiles at Linked In, Facebook and Twitter. An overview of how to optimize your social media strategy by connecting the dots between recommended social networking platforms. Ideas on how to add fuel to your blog, as well. I've listed some of my favorite free resources to help you target your consumer, find influencers and broaden your reach.

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  • Source Hub Spot
  • Crack The Social Web Code: Tips For Social Media Optimization

    1. 1. You Bring the Rain, We Make It Pour Lori Taylor CEO/Founder lori@revmediamarketing.com Linkedin.com/in/lorirtaylor Twitter.com/lorirtaylor Facebook.com/loriraylene Lorirtaylor.com
    2. 2. Source: VividLime
    3. 3. Source: VividLime
    4. 4. What Social Media Marketing is NOT An opportunity to force feed sales information A new form of spam Your stage to market materials & sell, sell, sell Difficult/Complex A Waste of Time
    5. 5. TRUTH IN ADVERTISING
    6. 6. 1960/70s 2008 Ads Exposed to Daily 700 3,000-5,000 Per Capita Spending on Ads $110 $865* Ave No. of TV Channel/Household 5.7 116 No. of Products - Grocery Store 7,000 45,000+ No. of Books Available 20,000 4 mil.+ Day-After-Recall on TV Ads 36% 3% INFORMATION OVERLOAD
    7. 7. Source: HubSpot USER CONTROLLED CONTENT
    8. 8. THE NEW HOLY GRAIL Source: HubSpot
    9. 9. So if one ad impression is worth $0.01-0.10 …what’s the value of a social media conversation? http://darmano.typepad.com/logic_emotion/images/2007/04/06/conversation.jpg
    10. 10. www.20dbs.com @20dbs Social Media usage is taking hold at both B2B and B2C business... 81% of B2B and 57% of B2C businesses maintain company-related profiles on social networks 10
    11. 11. www.20dbs.com @20dbs Pepsi dropped TV advertising for the 2010 Super Bowl. Instead, they're investing in a $20M Social Media campaign. (After 23 years of Super Bowl ads!) 12
    12. 12. www.20dbs.com @20dbs Best Buy has over 2,500 employees helping customers on Twitter as part of the Twelpforce initiative 13
    13. 13. www.20dbs.com @20dbs In fact, Best Buy even purchased TV ads to drive awareness for their Twitter initiative. (Traditional media as the supporting channel and Social Media as the core channel?!) 14
    14. 14. www.20dbs.com @20dbs Comcast has at least 11 full- time employees dedicated to customer service via Social Media. 15
    15. 15. www.20dbs.com @20dbs In fact, Best Buy even purchased TV ads to drive awareness for their Twitter initiative. (Traditional media as the supporting channel and Social Media as the core channel?!) 16
    16. 16. www.20dbs.com @20dbs Dell has attributed over $6.5M in revenue directly to Twitter 17 + =
    17. 17. www.20dbs.com @20dbs 99% of online retailers plan to have a Facebook page by 2011 and 91% plan to have a Twitter page 18
    18. 18. www.20dbs.com @20dbs JetBlue website visitors who also visited Twitter in July 2009 were 35% more likely to complete a booking than visitors who did not visit Twitter 19
    19. 19. CONNECT THE DOTS
    20. 20. 8 QUICK START TIPS Listen & Research Set Up Accounts Link the Platforms Set Up Analytics Content Strategy Promotional Strategy Engagement Strategy Advertising Strategy
    21. 21. LISTENING
    22. 22. LISTENING TOOLS Google Alerts google.com/alerts Google Blog Scan blogsearch.google.com Twitter Search search.twitter.com Site Volume sitevolume.com Social Mention socialmention.com
    23. 23. Create a social media listening dashboard like iGoogle. Create a social media listening dashboard like iGoogle.
    24. 24. MARKET RESEARCH
    25. 25. MARKET RESEARCH TOOLS Twellow http://twellow.com Listorous http:/listorous.com Technorati http://technorati.com Search.Twitter http:search.twitter.com Facebook Search http://facebook.com LinkedIn Search http://linkedin.com
    26. 26. IF CONTENT IS KING, THEN CONTEXT IS QUEEN
    27. 27. TYPES OF CONTENT Slideshare Videos Ebooks White papers Tweet book Paper.li Webinars
    28. 28. HOOKS TO MAGNIFY YOU
    29. 29. CRACK THE BLOGGING CODE Use numbers in your titles Put together a “ginormous” list Create your own “ism” Give away free useful stuff Ask and they shall receive links Create a contest Industry Related Interviews Create “How To” ebooks, papers, reports, etc
    30. 30. THESIS: SEO machine
    31. 31. FRUGAL: DIY Set Up Site
    32. 32. WOO THEMES: DIY Set Up Site
    33. 33. STEP 2 CREATE A COMMUNITY NING: DIY Set Up Community
    34. 34. NING PROFILE
    35. 35.  Themes: Frugal, Woo, Thesis, Theme Forest  Hosting: Blue Host  Twitter Feed  Facebook Fan Page Feed  Community Plug In: Wish List  Survery Tool: Survey Monkey or Constant Contact  SEO Tool SEO Scribe Seo Scribe  Email Marketing: awebber  TweetMeme  Share This  Facebook Like Button  RSS Feed  Opt In Box/Free Report MY FAVORITE TOOLS MY FAVORITE TOOLS
    36. 36. LINKEDIN
    37. 37. Set Up Optimized Profile Set Up Optimized Profile
    38. 38. Network & Connect Network & Connect
    39. 39. ALWAYS BE LINKING
    40. 40. Answers 3-5 per week Answers 3-5 per week
    41. 41. Join 10 GroupsJoin 10 Groups
    42. 42. SOCIAL MEDIA TACTIC The 3 R’s: Relevant Retweet Reply The 3 R’s: Relevant Retweet Reply
    43. 43. SOCIAL MEDIA TACTIC Be Retweetable “120 is the new 140” Mari Smith Be Retweetable “120 is the new 140” Mari Smith
    44. 44. FACEBOOK STRATEGY
    45. 45. 24 SOCIAL MEDIA TACTIC Custom Welcome Tab: Sell The “like” Not The Product! Custom Welcome Tab: Sell The “like” Not The Product!
    46. 46. SOCIAL MEDIA TACTIC Always Be BrandingAlways Be Branding
    47. 47. Social Media Trifecta FB + Twitter + Blog Social Media Trifecta FB + Twitter + Blog
    48. 48. SOCIAL MEDIA TACTIC Add Twitter Feed to Your Fan Page Add Twitter Feed to Your Fan Page
    49. 49. ENGAGEMENT IDEAS Leverage contests by hosting or joining one. Leverage contests by hosting or joining one. Ask Facebook fans to upload how to videos to help with education. Ask Facebook fans to upload how to videos to help with education. Ask your Facebook fans a question and participate in the conversation. Ask your Facebook fans a question and participate in the conversation.
    50. 50. SOCIAL MEDIA TACTIC Use the Facebook Insights to get activity & demographic data. Use the Facebook Insights to get activity & demographic data.
    51. 51. Outcomes Like Us! http://www.facebook.com/marketingboo Metric Asset Why is it important? Where is it found? Unique Users Web page How many distinct people do you reach? Web analytics package Page Views Web page How many pages are viewed on your site? Web analytics package Bounce Rate & Time Spent Web page, Facebook How often do people come to a site & immediately leave? Web analytics package # of “Fans” Facebook page How many people identify with your brand? Insights Content Likes Facebook page How often do people endorse your content? Insights Wall Posts & Comments Facebook page How much do people post content & comment? Insights Post Quality Facebook page % fans who comment + comparison to like pages Insights Unsubscribes Facebook, e-mail # of people who disengage Insights
    52. 52. TWITTER
    53. 53. www.20dbs.com @20dbs 20% of tweets are about products such as invitations for product information, answers or responses from peers or directly by brand representatives 59
    54. 54. www.20dbs.com @20dbs 44% of Twitter users have recommended a product. 60
    55. 55. www.20dbs.com @20dbs 58% of people said if they had tweeted about a bad experience, they would like the company to respond to their comment 61
    56. 56. www.20dbs.com @20dbs Twitter's estimated valuation is $1 Billion 62
    57. 57. TWITTER ANALYTICS
    58. 58. MEASURE YOUR INFLUENCE
    59. 59. 46 SOCIAL MEDIA TACTIC Submit articles to directories Submit articles to directories Always be quietly branding websites, emails, footers Always be quietly branding websites, emails, footers Social media releaseSocial media release WildfireWildfirePollsPolls Google TV Google TV PROMOTION STRATEGY
    60. 60. SOCIAL MEDIA TACTIC Hold a contest at You Tube. Hold a contest at You Tube.
    61. 61. FAVORITE RESOURCES PR Web social media releases Wildfire promotions Odesk bookmarking, seo, technology Rent A Coder apps or scripts Elance content creation Quote Daddy quote of the day Hootesuite content distribution & tracking Bit.ly url shortener and tracking
    62. 62. Social Media Is An Interactive Billboard Enable all relevant forms of communication: • Call Back • Email • Fax • Forms • Live Chat • Mail • Message Board • SMS • Toll Free Test your forms for length and personal questions Constantly work your copy and call to actions Questions? Click for answers! Source: Hub Spot
    63. 63. Social Media Is An Inbound Marketing Tool Process Tools Convert • Offers / CTAs • Landing Pages • Email • Lead Intelligence • Lead Mgmt • Analytics Convert • Test • Target • Nurture Get Found Get Found • Publish • Promote • Optimize • Content Mgmt • Blogging • Social Media • SEO • Analytics Source: Hub Spot
    64. 64. Turning small groups of Enthusiasts, Users, Customers and Consumers Into Authors, Producers, Scouts, Testers and Collaborators & Broadcasters Into Community Members, Advocates, Ambassadors and Evangelists Thinktank/ Sounding Board Scout/ Mystery Shopper Advisory Council/ Cause Torchbearer Seeded Adopter/ Beta Tester Customer User Consumer Collaborator/ Producer Evangelist/ Ambassador/ Advocate Community Member/ VIP Insider Influencer Social Media Is Your Coffee Shop Source: Hub Spot
    65. 65. Social Media Can Drive Traffic To Your Business • Blog • Podcast • Videos • Photos • Presentations • eBooks • News Releases • Micro-Blogging • Promotions • Social Networking Source: Hub Spot
    66. 66. Social Media Is Your Translator If Content is King, then Context is Queen… Be Relevant to Engage Them If You Want To Go Viral! The 3 Golden Rules Say What You Do, Do What YouSay What You Do, Do What You Always Show Them You CareAlways Show Them You Care Don’t Forget To Be SpontaneousDon’t Forget To Be Spontaneous
    67. 67. You Bring The Rain, We’ll Make It Pour Lori TaylorLori Taylor CEO/FounderCEO/Founder lori@revmediamarketing.com Linkedin.com/in/lorirtaylor Twitter.com/lorirtaylor Facebook.com/loriraylene Lorirtaylor.com

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