Long Tail Business Models

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Reflections for strategists on long tail business models

Reflections for strategists on long tail business models

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  • 1. long tail business models reflections for business strategists!
  • 2. a concept coined by Chris Anderson in…
  • 3. it’s about selling less of more…
  • 4. focusing on a small number of products with large volume! sales number of products
  • 5. focusing on a large number of products with low volume! sales number of products
  • 6. what does this mean for business models? ?
  • 7. example: music business
  • 8. focusing on a small number of products with large volume! sales number of products