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long tail
business models
reflections for business
strategists!
a concept coined by
Chris Anderson in…
it’s about selling less of
more…
focusing on a small
           number of products
           with large volume!
sales




        number of products
focusing on a large
           number of products
           with low volume!
sales




        number of products
what does this
mean for
business models?   ?
example: music
business
focusing on a small
           number of products
           with large volume!
sales




        number of products
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
Long Tail Business Models
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Long Tail Business Models

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Reflections for strategists on long tail business models

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Transcript of "Long Tail Business Models"

  1. 1. long tail business models reflections for business strategists!
  2. 2. a concept coined by Chris Anderson in…
  3. 3. it’s about selling less of more…
  4. 4. focusing on a small number of products with large volume! sales number of products
  5. 5. focusing on a large number of products with low volume! sales number of products
  6. 6. what does this mean for business models? ?
  7. 7. example: music business
  8. 8. focusing on a small number of products with large volume! sales number of products
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