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Long Tail Business Models
The document discusses the long tail business model concept coined by Chris Anderson, which focuses on selling a large number of products with low sales volumes rather than a small number of popular products. It suggests businesses consider this model and its implications for their own business models, partnerships, key activities, resources, costs, distribution channels, customer segments, and revenue streams. The long tail model emphasizes selling many less popular products in addition to hits to maximize profits and opportunities.
