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Long Tail Business Models
 

Long Tail Business Models

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Reflections for strategists on long tail business models

Reflections for strategists on long tail business models

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    Long Tail Business Models Long Tail Business Models Presentation Transcript

    • long tail business models reflections for business strategists!
    • a concept coined by Chris Anderson in…
    • it’s about selling less of more…
    • focusing on a small number of products with large volume! sales number of products
    • focusing on a large number of products with low volume! sales number of products
    • what does this mean for business models? ?
    • example: music business
    • focusing on a small number of products with large volume! sales number of products