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BUSINESS MODEL
  INNOVATION
                                    Amsterdam ‘09:!
                          Alex Osterwalder, PhD!
                 www.businessmodelgeneration.com
                           Twitter: business_design
WHY?
THE WORLD IS
 CHANGING
but the world IS
  BUSINESS has
always changed
   CHANGING
TECHNOLOGY IS
  CHANGING
technology has
  BUSINESS IS
always changed
   CHANGING
BUSINESS IS
 CHANGING
but business IS
  BUSINESS has
always changed
   CHANGING
itʼs
because
those who canʼt adapt
disappear
ADVERTISING
MUSIC
      AIRLINES
  SHIFTING
 PUBLISHING
INDUSTRIES
      TELECOMS
BANKING
     CLOTHING
BUT         
itʼs also about
VALUE
CREATION
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
we need new
  methods to
understand &
craft business
   models
1980s
[source: M.Porter (1980) www.provenmodels.com]
2010s
?
FOCUS
FOCUS
approach
FOCUS
approach   attitude
FOCUS
approach   attitude   community
A   approach
what is a
business
 model?
9
BUILDING
BLOCKS
the 9 building blocks of a business model




                                drawings by JAM
the 9 building blocks of a business model




                                drawings by JAM
the 9 building blocks of a business model




                                drawings by JAM
the 9 building blocks of a business model




                                drawings by JAM
the 9 building blocks of a business model




                                drawings by JAM
the 9 building blocks of a business model




                                drawings by JAM
the 9 building blocks of a business model




                                drawings by JAM
the 9 building blocks of a business model




                                drawings by JAM
the 9 building blocks of a business model




                                drawings by JAM
the 9 building blocks of a business model




                                drawings by JAM
PARTNER           KEY        OFFER     CUSTOMER          CUSTOMER
NETWORK         ACTIVITIES           RELATIONSHIPS       SEGMENTS




                   KEY               DISTRIBUTION
                RESOURCES             CHANNELS




          COST STRUCTURE               REVENUE STREAMS




                                                drawings by JAM
THE BUSINESS MODEL CANVAS
PARTNER           KEY        OFFER     CUSTOMER          CUSTOMER
NETWORK         ACTIVITIES           RELATIONSHIPS       SEGMENTS




                   KEY               DISTRIBUTION
                RESOURCES             CHANNELS




          COST STRUCTURE               REVENUE STREAMS
THE BUSINESS MODEL CANVAS
PARTNER           KEY        OFFER     CUSTOMER          CUSTOMER
NETWORK         ACTIVITIES           RELATIONSHIPS       SEGMENTS




                   KEY               DISTRIBUTION
                RESOURCES             CHANNELS




          COST STRUCTURE               REVENUE STREAMS
who has used
 the canvas?
who has used
  what

worked?

 the canvas?
who haswhat

  what
    used
worked?
 didn’t?

 the canvas?
B   attitude
business
literature can
   be like…
FASHION
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
BULLSHIT
LONG       MULTI-SIDED
  TAIL       MARKETS




FREEMIUM   OPEN BUSINESS
 MODELS       MODELS
LONG       MULTI-SIDED
  TAIL       MARKETS




FREEMIUM   OPEN BUSINESS
 MODELS       MODELS
LONG       MULTI-SIDED
  TAIL       MARKETS




FREEMIUM   OPEN BUSINESS
 MODELS       MODELS
LONG       MULTI-SIDED
  TAIL       MARKETS




FREEMIUM   OPEN BUSINESS
 MODELS       MODELS
LONG       MULTI-SIDED
  TAIL       MARKETS




FREEMIUM   OPEN BUSINESS
 MODELS       MODELS
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
THE BUSINESS MODEL CANVAS
PARTNER           KEY        OFFER     CUSTOMER          CUSTOMER
NETWORK         ACTIVITIES           RELATIONSHIPS       SEGMENTS




                   KEY               DISTRIBUTION
                RESOURCES             CHANNELS




          COST STRUCTURE               REVENUE STREAMS
Business Model Knowledge Fair, Amsterdam
key is: finding
the appropriate
business model
how is that
  done?
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
“   If you freeze to an idea too quickly,
    you fall in love with it. If you refine it
    too quickly, you become attached to
    it and it becomes very hard to keep
    exploring, to keep looking for better.

                                                ”
                     Jim Glymph, Gehry Partners
C   community
Business Model Knowledge Fair, Amsterdam
KERNEL
KERNEL
you have unique needs –
 what “modules” have you
added to the Canvas kernel?
what modules should be
 added to the Canvas
       kernel?
Business Model Knowledge Fair, Amsterdam
www.businessmodelgeneration.com
THANK YOU!!
                 www.businessmodelgeneration.com
               www.alexosterwalder.com (upcoming)
www.businessmodelalchemist.com (upcoming new blog)
                            Twitter: business_design

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