The document discusses business model innovation and introduces the Business Model Canvas as a tool. It is made up of 9 building blocks: key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams. The canvas has been widely used and can be customized with additional "modules". Refining business ideas too quickly can lead to attachment while exploring alternatives is important for finding the best model.

1. new tools for!
BUSINESS MODEL
INNOVATION
Amsterdam ‘09:!
Alex Osterwalder, PhD!
www.businessmodelgeneration.com
Twitter: business_design

2. WHY?

3. THE WORLD IS
CHANGING

4. but the world IS
BUSINESS has
always changed
CHANGING

5. TECHNOLOGY IS
CHANGING

6. technology has
BUSINESS IS
always changed
CHANGING

7. BUSINESS IS
CHANGING

8. but business IS
BUSINESS has
always changed
CHANGING

9. itʼs
because

10. those who canʼt adapt

11. disappear

12. ADVERTISING
MUSIC
AIRLINES
SHIFTING
PUBLISHING
INDUSTRIES
TELECOMS
BANKING
CLOTHING

13. BUT
itʼs also about

14. VALUE
CREATION

20. we need new
methods to
understand &
craft business
models

21. 1980s

22. [source: M.Porter (1980) www.provenmodels.com]

23. 2010s

24. ?

25. FOCUS

26. FOCUS
approach

27. FOCUS
approach attitude

28. FOCUS
approach attitude community

29. A approach

30. what is a
business
model?

31. 9
BUILDING
BLOCKS

32. the 9 building blocks of a business model
drawings by JAM

33. the 9 building blocks of a business model
drawings by JAM

34. the 9 building blocks of a business model
drawings by JAM

35. the 9 building blocks of a business model
drawings by JAM

36. the 9 building blocks of a business model
drawings by JAM

37. the 9 building blocks of a business model
drawings by JAM

38. the 9 building blocks of a business model
drawings by JAM

39. the 9 building blocks of a business model
drawings by JAM

40. the 9 building blocks of a business model
drawings by JAM

41. the 9 building blocks of a business model
drawings by JAM

42. PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
KEY DISTRIBUTION
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
drawings by JAM

43. THE BUSINESS MODEL CANVAS
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
KEY DISTRIBUTION
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS

44. THE BUSINESS MODEL CANVAS
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
KEY DISTRIBUTION
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS

45. who has used
the canvas?

46. who has used
what
worked?
the canvas?

47. who haswhat
what used
worked? didn’t?
the canvas?

48. B attitude

49. business
literature can
be like…

50. FASHION

55. BULLSHIT

56. LONG MULTI-SIDED
TAIL MARKETS
FREEMIUM OPEN BUSINESS
MODELS MODELS

57. LONG MULTI-SIDED
TAIL MARKETS
FREEMIUM OPEN BUSINESS
MODELS MODELS

58. LONG MULTI-SIDED
TAIL MARKETS
FREEMIUM OPEN BUSINESS
MODELS MODELS

59. LONG MULTI-SIDED
TAIL MARKETS
FREEMIUM OPEN BUSINESS
MODELS MODELS

60. LONG MULTI-SIDED
TAIL MARKETS
FREEMIUM OPEN BUSINESS
MODELS MODELS

63. THE BUSINESS MODEL CANVAS
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
KEY DISTRIBUTION
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS

65. key is: finding
the appropriate
business model

66. how is that
done?

69. “ If you freeze to an idea too quickly,
you fall in love with it. If you refine it
too quickly, you become attached to
it and it becomes very hard to keep
exploring, to keep looking for better.
”
Jim Glymph, Gehry Partners

70. C community

72. KERNEL

73. KERNEL

74. you have unique needs –
what “modules” have you
added to the Canvas kernel?

75. what modules should be
added to the Canvas
kernel?

77. www.businessmodelgeneration.com

78. THANK YOU!!
www.businessmodelgeneration.com
www.alexosterwalder.com (upcoming)
www.businessmodelalchemist.com (upcoming new blog)
Twitter: business_design