This document outlines how to use a validation board to test startup ideas using the Lean Startup process. It describes a 3-step process: 1) Define your customer problem and hypothesis; 2) Plan your minimum viable product experiment to test assumptions; 3) Analyze results and pivot if not validated. The key is to get customer feedback quickly through minimal experiments rather than fully building products before validating problems and solutions. If done correctly, it can help startups stay focused on action and learning to successfully start, sustain, and scale their businesses.

1. IDEA
VALIDATION
Sindhu Prabowo Dilaksono
@jusjeruk
Bali Startup Camp
18-20 September 2015

2. HOW TO USE
THE VALIDATION BOARD
TO TEST YOUR STARTUP IDEA

4. The Validation Board is a great tool to help
entrepreneurs stay focused on taking action while
implementing the Lean Startup process.

5. SO MANY PRODUCTS FAIL
BECAUSE THEY AREN’T
SOLVING A PROBLEM
THAT CUSTOMERS CARE
ENOUGH ABOUT.

6. KEEP TRACK OF PIVOTS
PRODUCT=
EXPERIMENT
PROGRESS=
VALIDATED
LEARNING

7. KEEP TRACK OF PIVOTS

8. STEP 1:
DEFINE YOUR HYPOTHESIS

9. CUSTOMER
PROBLEM

10. CUSTOMER

11. PROBLEM
MUST BE SPECIFIC TO THE
PERSON!
INCORRECT:
“PEOPLE ARE NOT RECYCLING”
IS NOT A PROBLEM SOMEONE
HAS
CORRECT:
• “FORGET THE DAY OF THE
WEEK FOR COLLECTION”
• CONFUSED HOW TO SORT
PLASTICS
TWO SIMILAR BUT DIFFERENT
PROBLEMS

12. SOLUTION
DO NOT DEFINE UNTIL THE
PROBLEM VALIDATED
WHY?
BECAUSE EVERY
PROBLEM HAS
MULTIPLE SOLUTIONS

13. CUSTOMER
PROBLEM

14. PRODUCT=
EXPERIMENT

15. STEP 2:
PLAN YOUR MVP

16. WHAT MUST WE LEARN?
• WHAT ARE THE CORE
ASSUMPTIONS OF OUR BUSINESS?
• PRIORITIZE: WHICH ASSUMPTION
IS THE RISKIEST?

17. CUSTOMER
PROBLEM
ASSUMPTION ASSUMPTION
ASSUMPTION
RISKIEST
ASSUMPTION

18. CUSTOMER
PROBLEM
ASSUMPTION ASSUMPTION
ASSUMPTION
RISKIEST
ASSUMPTION

19. WHAT DO WE BUILD TO TEST?
1. EXPLORATION
DO CUSTOMER INTERVIEW
2. PITCH
FIND SPECIFIC SOLUTION
3. CONCIERGE
DELIVER CUSTOMER EXPECTATION

20. CUSTOMER
PROBLEM
ASSUMPTION ASSUMPTION
ASSUMPTION
RISKIEST
ASSUMPTION
RIGHT
METHOD

21. HOW DO WE MEASURE RESULT?
DECIDE ON THE WEAKEST OUTCOME
YOU WILL ACCEPT AS VALIDATION/
MINIMUM SUCCESS CRITERION

22. CUSTOMER
PROBLEM
ASSUMPTION ASSUMPTION
ASSUMPTION
RISKIEST
ASSUMPTION
RIGHT
METHOD
MINIMUM
SUCCESS

23. AND GET OUT OF THE BUILDING!

24. PROGRESS=
VALIDATED
LEARNING

25. STEP 3:
ANALYZE RESULTS

26. CUSTOMER
PROBLEM
ASSUMPTION ASSUMPTION
ASSUMPTION
RISKIEST
ASSUMPTION
RIGHT
METHOD

27. REMEMBER
IF NOT VALIDATED, PIVOT
THE HYPOTHESIS

28. CUSTOMER
PROBLEM
ASSUMPTION ASSUMPTION
ASSUMPTION
RISKIEST
ASSUMPTION
RIGHT
METHOD
DIFFERENT
CUSTOMER
SAME
PROBLEM
RISKIEST
ASSUMPTION
2

29. “WHOEVER LEARNS THE
FASTEST, WINS”
LARRY LENIHAN, FIRSTMARK CAPITAL

30. TOOLS TO
SUCCESS

31. VALIDATION BOARD
Customer Validation
LEAN CANVAS
Product Validation
BUSINESS MODEL CANVAS
Business Validation

35. SUMMARY

36. 3 STAGES OF
SUCCESS

37. STARTUP
STAY UP
SCALE UP
Customer Validation
Product Validation
Business Validation

38. Build MVP,
Launch & Learn,
Refine,
Repeat.
THANK YOU!
Remember if your dreams don’t scare you,
they’re not big enough
Follow me on Twitter @jusjeruk
Some of the materials in this presentation are based on and adapted from Lean Startup Machine workshop materials