SlideShare a Scribd company logo
Good PPT
DESIGN                      !
    Alex Osterwalder, PhD!
    Business Model Thought Leader!
this is more serious than you
might imagine…
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
and then he gets his
moment…                BIG
Good PowerPoint Design - for business presenters
…but Ajit doesn’t like the pitch
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
all Ajit said, was …
Good PowerPoint Design - for business presenters
what mistakes do you think Greg
made in his presentation?
Good PowerPoint Design - for business presenters
Greg didn’t respect the basic
rules of a good ppt-presentation
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Greg could have convinced Ajit
by focusing on…
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
audience



            1
audience!
    &!
 wants!
1!
      2!
3!
…all three of them have the
same cognitive limitations
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
start using…

    E
    C
    S
start using…

    Emotionally
    C
    S
start using…

    Emotionally
    Competent
    S
start using…

    Emotionally
    Competent
    Stimuli
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
…now analyze the particularities of
each of your audience segments
WHO   are they really?
simple audience profiler




[Source:
adapted
from
XPLANE,
the
visual
thinking
company]
                                                         

simple audience profiler




                                                             what does he/she see?

                                                                   his/her environment
                                                                      his/her friends
                                                              what the market offers him/her




[Source:
adapted
from
XPLANE,
the
visual
thinking
company]
                                                         

simple audience profiler




what does he/she hear?                                        what does he/she see?

  who influences her? how?                                          his/her environment
what his/her environment says                                          his/her friends
what his/her wife/husband says                                 what the market offers him/her




 [Source:
adapted
from
XPLANE,
the
visual
thinking
company]
                                                          

simple audience profiler
                                 what’s really on his/her mind?
                                      what keeps him/her up at night?
                                        what are his/her ambitions
                                            what he/she thinks




what does he/she hear?                                                  what does he/she see?

  who influences her? how?                                                    his/her environment
what his/her environment says                                                    his/her friends
what his/her wife/husband says                                           what the market offers him/her




 [Source:
adapted
from
XPLANE,
the
visual
thinking
company]
                                                          

simple audience profiler
                                 what’s really on his/her mind?
                                      what keeps him/her up at night?
                                        what are his/her ambitions
                                            what he/she thinks




what does he/she hear?                                                  what does he/she see?

  who influences her? how?                                                    his/her environment
what his/her environment says                                                    his/her friends
what his/her wife/husband says                                           what the market offers him/her




                                 what does he/she say and do?
                                               his/her actions
                                          his/her attitude in public
                                          what he/she tells others



 [Source:
adapted
from
XPLANE,
the
visual
thinking
company]
                                                          

Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
content & structure



               2
a way to start your
presentation…
Good PowerPoint Design - for business presenters
define the following components
to clarify your message…
context:   most ppt-presentations are horrible today (dbybp)
context:   most ppt-presentations are horrible today (dbybp)


role:      you are looking for a way to improve your ppt-
           design skills
context:                most ppt-presentations are horrible today (dbybp)


role:                   you are looking for a way to improve your ppt-
                        design skills




 point A
if you don’t improve,
 your audiences will
continue to be bored
context:                most ppt-presentations are horrible today (dbybp)


role:                   you are looking for a way to improve your ppt-
                        design skills




 point A                                                point B
if you don’t improve,                                   but you want to
 your audiences will                                 enchant your audience
continue to be bored                                      every time
context:                most ppt-presentations are horrible today (dbybp)


role:                   you are looking for a way to improve your ppt-
                        design skills




 point A                      action                    point B
if you don’t improve,       apply a clear and           but you want to
 your audiences will      audience-focused ppt-      enchant your audience
continue to be bored         design method                every time
use the following rules to make your
message stick with your audience…
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
define the content that should go
into your ppt presentation…
Good PowerPoint Design - for business presenters
use your…
audience profile




[Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook]
                                                             

… then brainstorm on “what your
audience really wants to know…”
audience profile




[Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook]
                                                             

audience profile

                                                                 ?!




[Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook]
                                                             

audience profile

                                       ?!                             ?!



                                                                       ?!
       ?!                         ?!                             ?!
[Source:
adapted
from
Dave
Gray,
the
visual
thinking
handbook]
                                                             

group post-it notes together that
“feel like” they belong together…
… in five columns



?!   ?!     ?!      ?!
      ?!            ?!
                         ?!
give each column a title and put
them in order
title!        title!   title!
title!



?!        ?!      ?!      ?!
            ?!            ?!
                                ?!
… congratulations: that’s all the
content you will need
… now “inject” stories that really
resonate with your audience
Good PowerPoint Design - for business presenters
visual design



                 3
Good PowerPoint Design - for business presenters
0
1
2
3
bad

example

Good PowerPoint Design - for business presenters
remember: respect your
audience’s cognitive limitations…
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
so start using…
Good PowerPoint Design - for business presenters
for example from…
Good PowerPoint Design - for business presenters
BUT eliminate to the core
message…
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
in other words…
use “white space” generously
delivery



            4
capture your audience…
by frequently asking your
audience questions…
Good PowerPoint Design - for business presenters
by NOT sticking to…
Good PowerPoint Design - for business presenters
by giving your audience short slots
to interact among each other…
Good PowerPoint Design - for business presenters
and don’t forget that even…
the best presenters
with NO spare time…
…rehearse
…rehearse
…rehearse
…rehearse
…rehearse
…rehearse
thank you for
your attention!
http://business-model-design.blogspot.com
ANNEX A: image rights
r000pert

proprietary images




 Morgan
Stanley
   John
Medina
   foxdiddy

all other images: iStockphoto
ANNEX A: book references
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters

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