The “Business Model” is the blueprint which defines how your business operates and makes money. Every business invests money in resources and activities to create value & benefits which customers are prepared to pay more for. Every business model is founded on 2 simple questions: Who is the customer? What does the customer need or require to have done?

1. Business Model Canvas
The “Business Model” is the blueprint which defines how your
business operates and makes money.
Every business invests money in resources and activities to
create value & benefits which customers are prepared to
pay more for.
Every business model is founded on 2 simple questions:
Who is the customer?
What does the customer need or require to have done?
Ref: “Business Model Generation” by Osterwalder & Pigneur
Planning, creating & implementing marketing strategies with real commercial impact
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2. Product Description
Key Partners Key Activities Value Propositions Customer Customer Segments
Relationships
Key Resources Channels &
Communication
Cost Structure Revenue Streams
Planning, creating & implementing marketing strategies with real commercial impact
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www.businessimpactsolutions.co.uk stephen.dann@businessimpactsolutions.co.uk

3. Product Description
What is it? What is the background / history? When was it launched?
What are its strengths and weaknesses?
What alternatives do customers have? Who are the key competitors?
Key Partners Key Activities Value Propositions Customer Customer Segments
Relationships
Who are our Key Partners? What Key Activities do our What value do we deliver What type of relationship Who are we creating value
Value Propositions to the customer? does each of our Customer for?
Who are our key require? Segments expect us to
suppliers? Which one of our have with them? Who are our most
Our Distribution Channels? customer’s problems are Which ones have we important Customers?
Which Key Resources are we helping to solve? established?
we acquiring from Customer Relationships? How are they integrated
partners? What bundles of products with the rest of our
Revenue streams? or services are we offering business model?
Which Key Activities do to each customer How costly are they?
partners perform? segment?
Key Resources Which customer needs are Channels &
we satisfying? Communication
What Key Resources do Through which Channels
our Value Propositions do our Customer Segments
require? want to be reached? How
are we reaching them
Our Distribution Channels? now? How are our
Channels integrated?
Our Revenue Streams? Which ones work best / are
most cost-efficient? How
Our Customer are we integrating them
Relationships? with customer routines?
Cost Structure Revenue Streams
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay & how? How would they prefer to pay?
Which Key Activities are most expensive? How much does each Revenue Stream contribute to overall revenues?
Planning, creating & implementing marketing strategies with real commercial impact
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www.businessimpactsolutions.co.uk stephen.dann@businessimpactsolutions.co.uk

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Planning, creating & implementing marketing strategies with real commercial impact
© Business Impact Solutions 2013
www.businessimpactsolutions.co.uk stephen.dann@businessimpactsolutions.co.uk