The document outlines a series of strategic questions related to the Business Model Canvas, focusing on key partners, activities, value propositions, customer relationships, segments, resources, channels, cost structure, and revenue streams. It emphasizes the importance of understanding customer needs and how to effectively deliver value. Additionally, it includes a disclaimer and licensing information for educational purposes.

1. minivation
Presents
Strategic Questions from
The Business Model Canvas

3. Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
Key Resources Channels
Cost Structure Revenue Streams

4. Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
Key Resources Channels
Cost Structure Revenue Streams

5. 1

6. Who are our key partners?
Key Partners
1.1

7. Who are our key suppliers?
Key Partners
1.2

8. Which key resources
are we acquiring from partners?
Key Partners
1.3

9. Which key activities do partners perform?
Key Partners
1.4

10. Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
Key Resources Channels
Cost Structure Revenue Streams

11. 2

12. What key activities
do our value propositions require?
Key Activities
2.1

13. Our distribution channels?
Key Activities
2.2

14. Customer relationships?
Key Activities
2.3

15. Revenue streams?
Key Activities
2.4

16. Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
Key Resources Channels
Cost Structure Revenue Streams

17. 3

18. What key resources
do our value propositions require?
Key Resources
3.1

19. Our distribution channels?
Customer relationships?
Key Resources
3.2

20. Revenue streams?
Key Resources
3.3

21. Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
Key Resources Channels
Cost Structure Revenue Streams

22. 4

23. What value do we deliver to the customer?
Value Proposition
4.1

24. Which one of our customers problems
are we helping to solve?
Value Proposition
4.2

25. What bundles of products and services
are we offering to each customer segment?
Value Proposition
4.3

26. Which customer needs are we satisfying?
Value Proposition
4.4

27. Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
Key Resources Channels
Cost Structure Revenue Streams

28. 5

29. What types of relationship does each of our
customer segments expect us to establish
and maintain with them?
Customer Relationships
5.1

30. Which ones have we established?
Customer Relationships
5.2

31. How are they integrated
with the rest our business model?
Customer Relationships
5.3

32. How costly are they?
Customer Relationships
5.4

33. Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
Key Resources Channels
Cost Structure Revenue Streams

34. 6

35. Through which channels do our customer
segments want to be reached?
Channels
6.1

36. How are we reaching them now?
Channels
6.2

37. How are our channels integrated?
Channels
6.3

38. Which ones work best?
Channels
6.4

39. Which ones are most cost-efficient?
Channels
6.5

40. How are we integrating them
with customer routines?
Channels
6.6

41. Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
Key Resources Channels
Cost Structure Revenue Streams

42. 7

43. For whom are we creating value?
Customer Segments
7.1

44. Who are our most important customers?
Customer Segments
7.2

45. Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
Key Resources Channels
Cost Structure Revenue Streams

46. 8

47. What are the most important costs inherent
in our business model?
Cost Structure
8.1

48. Which key resources are most expensive?
Cost Structure
8.2

49. Which key activities are most expensive?
Cost Structure
8.3

50. Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
Key Resources Channels
Cost Structure Revenue Streams

51. 9

52. For what value are our customers
really willing to pay?
Revenue Streams
9.1

53. For what do they currently pay?
Revenue Streams
9.2

54. How are they currently paying?
Revenue Streams
9.3

55. How would they prefer to pay?
Revenue Streams
9.4

56. How much does each revenue stream
contribute to overall revenues?
Revenue Streams
9.5

57. On the next page
we’ve supplied a copy of the
Business Model Canvas with the images
slightly faded.
Our aim with this is for you to be able
to print and build your own canvas with
a little less interference from the images.
Happy planning!

58. Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
Key Resources Channels
Cost Structure Revenue Streams

59. CC 2012 minivation
minivation, Unit 27 City Business Centre, Winchester, Hampshire, SO23 7JF
Designations used by companies to distinguish their products are often claimed as trademarks.
All brand names and product names used in this book are trade names, service marks, trademarks or registered trademarks
of their respective owners. The Publisher is not associated with any product or vendor mentioned in this book.
DISCLAIMER: Whilst the information herein is supplied in good faith, no responsibility is taken by either the publisher or the author
for any damage, injury or loss, however caused, which may arise from the use of the information provided.
www.minivation.org
This work is published for educational purposes by minivation and is licenced under the
Creative Commons Attribution-Non-Commercial-Share Alike 2.0
UK: England & Wales License.
To view a copy of this licence, visit:
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Business Model Canvas Licence: