SlideShare a Scribd company logo
Business
 Models
     Biz Model Camp
    Hub Berkeley, CA

 AlexOsterwalder.com
    @business_design
3   points
1
Time Machine
Time Machine
1958
[sources: Henry Chesbrough, photo: life.com]
[sources: Henry Chesbrough, photo: xerox.com]
?
whatʼs the core take-
    away here?
they didnʼt give a d%*&Y
about the status-quo models
the business model
 “trumps”/enables the
technology innovation
there was no way they
could prove their business
    models would work
2
?
What actually is a
business model?
buzz
group
?
discuss with your seat neighbor
 what a business model is and
   write down your definition
?
 what elements did you
mention in your definition?
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business
Model Canvas
Business Model Camp, Hub Berkeley, CA
to describe, challenge,
design, and invent
business models more
systematically
9   building
    blocks
CUSTOMER SEGMENTS




                    images by JAM
VALUE PROPOSITIONS




                     images by JAM
CHANNELS




           images by JAM
CUSTOMER RELATIONSHIPS




                     images by JAM
REVENUE STREAMS




                  images by JAM
KEY RESOURCES




                images by JAM
KEY ACTIVITIES




                 images by JAM
KEY PARTNERS




               images by JAM
COST STRUCTURE




                 images by JAM
key      value          customer
            activities   proposition      relationships




    key                                              customer
partners                                             segments




    cost                                             revenue
structure          key                               streams
             resources                 channels

                                                     images by JAM
key      value          customer
            activities   proposition      relationships




    key                                              customer
partners                                             segments




    cost                                             revenue
structure          key                               streams
             resources                 channels

                                                     images by JAM
images by JAM
CANVAS OVERLAY
   KEY          KEY       OFFER     CUSTOMER      CUSTOMER
PARTNERS     ACTIVITIES           RELATIONSHIPS   SEGMENTS




               KEY                  CHANNELS
            RESOURCES




       COST STRUCTURE              REVENUE STREAMS




                                                     images by JAM
CANVAS OVERLAY
   KEY          KEY       OFFER     CUSTOMER      CUSTOMER
PARTNERS     ACTIVITIES           RELATIONSHIPS   SEGMENTS




               KEY                  CHANNELS
            RESOURCES




       COST STRUCTURE              REVENUE STREAMS




                                                     images by JAM
The Business Model Canvas
   KEY              KEY       OFFER     CUSTOMER         CUSTOMER
PARTNERS         ACTIVITIES           RELATIONSHIPS      SEGMENTS




                    KEY                 CHANNELS
                 RESOURCES




           COST STRUCTURE              REVENUE STREAMS
The Business Model Canvas
   KEY                  KEY                     OFFER        CUSTOMER                CUSTOMER
PARTNERS             ACTIVITIES                            RELATIONSHIPS             SEGMENTS

                   building                                    building
                    block                                       block


                          building
                                                building                              building
                          block
building                                         block                                block
 block
                       KEY                                    CHANNELS
                    RESOURCES
                                                           building
                                                            block
                      building
                       block
                                                                      building
                                                                      block



            COST STRUCTURE                                   REVENUE STREAMS
                                     buildi
               g                           ng                             building
       buildin                       block
           block                                                           block
What’s your business model




                              ?
   KEY              KEY       OFFER     CUSTOMER         CUSTOMER
PARTNERS         ACTIVITIES           RELATIONSHIPS      SEGMENTS




                    KEY                 CHANNELS
                 RESOURCES




           COST STRUCTURE              REVENUE STREAMS
3
F rank
G  ehry
    [source: Sony Pictures]
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
[source: Sony Pictures]
[source: Sony Pictures]
[source: Wikimedia Commons]
Business Model Camp, Hub Berkeley, CA
?
what does that have to do
with business models and
     my organization?
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
one last
thing...
BusinessModelGeneration.com
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
Business Model Camp, Hub Berkeley, CA
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch




date:
          project:
          screen:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch




date:
          project:
          screen:
author:
THANK YOU!
   BusinessModelGeneration.com
           AlexOsterwalder.com
   BusinessModelAlchemist.com
       Twitter: business_design

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