Growth hacking is a marketing technique used by startups that focuses on creativity, data analysis, and social metrics to gain customers and exposure. It involves rapidly testing ideas through prototypes and measuring results to iterate quickly. Some key aspects of growth hacking include having an awesome product, thinking creatively, understanding viral growth loops, seeking major changes not just improvements, and being prepared to fail many times. Successful growth hacking examples include LinkedIn allowing public profiles to boost search engine results, YouTube making it easy to embed videos, and Airbnb contacting people with listings on Craigslist. Qualities of a good growth hacker include problem-solving skills, ambition, understanding users, discipline, coding ability, and bravery in testing bold ideas.

1. @mehdi_mehni
Culture

2. PS : I love you. Get your
free email at ???
Who can finish this sentence?

3. ● In 1996 Sabeer Bhatia and Jack Smith founded
there startup
● They Raised 300K$ from investors
● Their growth strategy was to pay for billboards and
radio ads
● But Timothy Draper (Investor) had a better idea

4. PS : Get your free email at
Hotmail
At the bottom for each email

5. • 6 months later, they were up to 1 million users
• 1.5 years later, they had 12 millions users

7. What’s Growth Hacking?

8. Growth hacking is a marketing technique developed by
technology startups which uses creativity, analytical thinking,
and social metrics to sell products and gain exposure
Wikipedia

9. Growth Hacking
is a mindset and
a culture

10. Obsessed by

11. Data and experiment driven

12. It’s about going to the dark side sometimes
But always coming back

13. Knowing that you can
do more with less.
A LOT MORE

14. Shooting for the sky and nothing less

15. Keys to Successful Growth Hacking

16. Awesome Product

17. Growth should be designed
into your product

18. Creativity
Think out of the box

19. Understand your
Viral Loop and
measure your
K-factor

20. Seek game changers
not improvements

21. Never give up Be
prepared to fail many
times before you strike
GOLD

22. The Iteration Cycle of Growth Hacking
Hack
Idea
● Hypothesis
● Goal
● Identify the K-Metrics
● Code Fast
Prototype
● Honestly interpret your metrics
● Document your conclusions
● Iterate or productise
Data
Measure
● Track events
● Measure the right things
● Build your funnels
● Follow your cohorts

23. A Word on Data

24. Track the right things.
Get it right the first time.

25. Target your audience

26. Measure the
whole funnel

27. Beware of analytic traps

28. Beware of the vanity metrics

29. Success Stories

30. Grew from 2 million to 200 million by allowing users to create
public profiles so the search engines index their profiles and
show up organically in search results. Prior to LinkedIn, it was
indeed hard to find yourself in the top 5 search results on
Google unless you were a big shot.

31. Why share a video when you can share Youtube! They had an easy-to-go
option of “Embedding” the video. This made it seamlessly easy for
users to upload their YouTube videos and running it like a video player
on their own website. The results have been astonishing. Youtube now
has more than 1 billion unique visits each month with more than an
hour of video uploaded every second.

32. Airbnb was using Craigslist to find
listings, then soliciting the people who
posted the Craigslist ads and asking
them to place their ads on Airbnb
instead.
I would term this growth hacking
technique plainly as “stupendous
competitor reliant email marketing”
(though it was a sneaky trick to
bootstrap a business!)

33. ● $400 per Buyer
● Buyer worth $100
● What to do ???
● There users loved their product
● Get more space by inviting your
friends to dropbox
● 0 to 100 000 users in 24 months
● 100 000 to 4 million in 15 month
● The rest is history

34. From 0 to 1 000 000 Users in 60 days
• Unyk launched by 10 employees
• 30 000 users per day after 30 days
• Grew to 20 million Users and 1 Billion contacts in 3
Years.
• All through word of mouth and SEO

35. Profil of a Growth Hacker

37. Growth Hacker skills

38. Creative in problem-solving

39. Ambitious
think BIG

40. Empathic, understand users
needs and psychology

41. Discipline to follow processes
and methodologies

42. Data driven

43. Coding skills, to have an autonomy to test
quickly your ideas

44. Bravery and boldness

45. Growth Hacker Team

46. Additional Books and Resources to Learn More
Books
● Growth Hacker Marketing, by Ryan Holiday
● The Viral Startup: A Guide to Designing Viral Loops, by Andrew Chen (I also
recommend his newsletter)
● Startup Growth Engines, by Sean Ellis and Morgan Brown (Case studies)
● Lean Marketing for Startups, by Sean Ellis
● Hooked by Nir Eyal
Blogs/Newsletters
● Andrew Chen (@andrewchen)
● Appsumo + OKDork (Noah Kagan)
● Growthhacker.com (Sean Ellis, Qualaroo)
● Nirandfar.com (Nir Eyal)
● Growhack.com (Conrad Wadowski and Matan Griffel)