The document proposes a marketing campaign for an event. It includes sections on summarizing the event, key target audiences, strategic approaches, ways to promote the event, a situation analysis, timeline, budget, terms and agreement, company description, and next steps. The proposal provides details on the goals of the event marketing, descriptions of the primary and secondary target audiences, key strategies and initiatives, promotion methods, current analytics and goals, a process map, timeline broken into phases, and budget breakdown.

1. Company (Company_Name)
Proposal for
Marketing Campaign

2. Cover Letter for Marketing Campaign
2
Dear {Client_Contact_First} {Client_Contact_Last},
{Company Name/client name} are pleased to introduce our self as a
career coaching partner for executive’s leadership and management
skills development. We provide services to facilitate gentle exploration
of your needs, motivations, skills and thought process in order for you
to identify your own solutions and actions, With an experience of XX
years, our goal is to drive value into your organization-help the
students to achieve the goals that you set-and support our client in
personal and professional development.
We provide our assistance to:
o Improve our clients' leadership skills, confidence and presence.
o Achieving the ‘stretch goals’ and business results.
o Help in Career advancement, including promotion and
higher level projects.
o Continue to develop leadership strengths.
{Company Name/executive coach} looking forward to long term
association in near future
Regards,
Name
{User_assigned}
{user_title}

3. Table of Contents
3
Summary of Event
Key Target Audiences
Strategic Approach to Event Marketing
Ways To Promote Event
Situation Analysis for Event Marketing
Event Marketing Timeline
Event Marketing Budget
Terms and Agreement
Company Description
o About Us
o Our Team
o Client Testimonial
Next Steps

4. Table of Contents
4
Terms and Agreement
Company Description
o About Us
o Our Team
o Client Testimonial
Next Steps
Summary of Event
Key Target Audiences
Strategic Approach to Event Marketing
Ways To Promote Event
Situation Analysis for Event Marketing
Event Marketing Timeline
Event Marketing Budget

5. Summary of Event
5
Event
Event Name:
Event Date/s:
Event Times:
Event Venue/s:
Event Details:
Key Event Marketing Goals
o Attract at least 3,000 people to the event
o Increase attendance at our event by 20% on
previous year (from 1,000 to 1,200).
o Increase participation by at least 20 %
o Your text here
o Your text here
o Your text here
o Your text here
o Your text here

6. Key Target Audiences
6
Described below the details of main group audience &
second most important target audience that event want
to attract-
Primary Target Audience:
o Define the people: Add Text Here
o Age Group: XX-XX yrs
o Gender Ratio: 30% Male and 70% Female
o Area/Location – Add Text Here
o Socio Econimic Group: Add Text Here
Secondary Target Audience:
o Define the people: Add Text Here
o Age Group: XX-XX yrs
o Gender Ratio: 30% Male and 70% Female
o Area/Location – Add Text Here
o Socio Econimic Group: Add Text Here

7. Strategic Approach to Marketing Campaign
7
Key Strategies Summary
Effectively promote the event through
increased marketing activity in local and
national press and online.
Key Initiatives Summary
o Enhance existing website
o Establish specific promotional plan detailing
target markets, times, methods etc.
o Establish media partnerships

8. Ways to Promote for Marketing Campaign
8
Television & radio advertising
Event websites
Facebook advertising
Strategic partnerships with local trade groups,
institutions, & companies
SEO
Video advertising
Search engine marketing

9. Situation Analysis for Marketing Campaign
9
Web Analytics Identify the key additions and changes to your website as you get closer to the event
Analytic Current situation Goal (by event date)
Sessions 4,000 8,000
Users 1,500 2,500
Page views 5,000 7,000
Social Media Analytics
Outline your existing social media reach, how to build it and how to promote your
event
Analytic Current situation Goal (by event date)
Current likes on Facebook 20,000 27,000
Current Twitter followers 4,000 6,000
Text Here - -
Email Marketing Analytics
Outline the size and source of your email database, how will it grow and
communicate
Database Current situation Goal (by event date)
Past attendees 2,000 4,000
Sponsors, partners, supporters, donors 50 70
Other stakeholders 600 2,000

10. Marketing Campaign Process Mapping
10
Process Aim Approach Touchpoints Priority
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here

11. Marketing Campaign Timeline 1/3
11
o Pre – Event Page
o Social Media Announcement
o Blog Post: Mission Statement
o Partner Outreach
Pre - Event
o Launch Email
o Press Release
o Blog & Social
o Partnerships
Event Launch
o Regular email , social , blogging
o Thought leadership & guest posts
o Early Bird discount(s)
o Paid Promotion
Day - to - Day
o Final email blast, social & blog
o Attendance Referrals
o Phone
o Influencer Outreach
Last Call
Day of Event!

12. Marketing Campaign Timeline 2/3
12
5/1/20 21/1/20 8/2/20 15/2/20 2/3/20 21/3/20 28/4/20 30/4/20 4/5/20 13/5/20
Define event goals
Source venue options
Finalize speaker reach
out list
Compose
sponsorship strategy
Reach out to sponsors
Create social
media campaign
Reach out to
blogs for backlinks
Optimize SEO ranking
Publish event
lead up vlog series

13. Marketing Campaign Timeline 3/3
13
Campaign Type Additional Info
Phase One
Week 1 Week 2 Week 3 Week 4
National Marketing
Banner Ads 01 Details Here
Banner Ads 02 Details Here
Local Marketing
Web Ads 01 Details Here
Web Ads 02 Details Here
Public Relations
Press Release Details Here
Webinars Details Here
Content Marketing

14. Marketing Campaign Budget
14
Item Supplier Cash Budget In-kind Budget Actual (YTD)
Income
Marketing Budget o Festival $5,000 $5,000
In-kind Sponsorship (Actual Documented Value)
o Radio Co
o Printing Co
o Design Co
o Social Media Co
$0
$3,000
$1,000
$500
$500
$
Cooperative advertising revenue o Tourism business $500 $500
Sponsorship o Council $2,000
Total $7,500 $5,000
Expenditure
Design o Design Co $500 $500
Printing o Printing Co $1,000 $1,000
Website o Website Co $500
Social media o Social media Co $500 $500
Signage $1,000
Advertising:
o Radio Co
o Newspaper Co
o Magazine Co
o Tourism Mag
$1,000
$1,000
$1,000
$500
$3,000
Market research $500
Photography $500
Total $7,500 $5,000

15. Table of Contents
Summary of Event
Key Target Audiences
Strategic Approach to Event Marketing
Ways To Promote Event
Situation Analysis for Event Marketing
Event Marketing Timeline
Event Marketing Budget
Terms and Agreement
Company Description
o About Us
o Our Team
o Client Testimonial
Next Steps
15

16. 16
About Us for Marketing Campaign
Founded in: 1956
o Add details on company’s history
o Previous line of services
o How it all started etc.
o Other key points
Background:
Our Focus:
We believe it's all about YOU. Our focus is on meeting and surpassing
your personal short- & long-term financial goals, creating &
implementing processes for regularly reviewing & evaluating how
your portfolio is doing, and maximizing your return on investment
over time
Company’s Vision:
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Company’s Mission:
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audience's attention.

17. OurTeamforMarketingCampaign
(Template1of2)
17
Name Here
Designation Here
o Education Background
o Past Career Experience
o Similar Experience in this Company
o Achievements
Name Here
Designation Here
o Education Background
o Past Career Experience
o Similar Experience in this Company
o Achievements

18. Our Team for Marketing Campaign (Template 2 of 2)
18
Name Here
Designation Here
o Education Background
o Past Career Experience
o Similar Experience in this Company
o Achievements Name Here
Designation Here
o Education Background
o Past Career Experience
o Similar Experience in this Company
o Achievements
Name Here
Designation Here
o Education Background
o Past Career Experience
o Similar Experience in this Company
o Achievements

19. ClientTestimonialsforMarketingCampaign
19
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capture your audience's attention.
Client 1
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capture your audience's attention.
Client 2
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capture your audience's attention.
Client 3

20. 20
Next Steps for Marketing Campaign
Our Investment and Financial Management team will meet with you to
review goals, set benchmarks, and develop a plan.
Your investment & financial plan will cover personal financial
planning, budgeting, investments, insurance, estate & tax planning, &
charitable giving.
Please contact us to schedule an appointment; contact details are
mentioned at the end of this document.

21. Contact Us for Marketing Campaign
21
Address
# street number, city, state
Email Address
emailaddress123@gmail.com
Contact Number
0123456789

22. 22
Additional Slides

23. Our Mission for Marketing Campaign
23
Mission
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your audience's attention.
Vision
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your audience's attention.
Goal
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your audience's attention.

24. Timeline for Marketing Campaign
24
START FINISH
2017
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it to your needs and capture your
audience's attention.
2018
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it to your needs and capture your
audience's attention.
2019
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it to your needs and capture your
audience's attention.
2020
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it to your needs and capture your
audience's attention.

25. 30 60 90 Days Plan for Marketing Campaign
25
30
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capture your audience's attention.
DAYS
60
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capture your audience's attention.
DAYS
90
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capture your audience's attention.
DAYS

26. Roadmap for Marketing Campaign
26
Text Here
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it to your needs and capture
your audience's attention.
Text Here
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Adapt it to your needs and
capture your audience's
attention.
Text Here
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it to your needs and capture
your audience's attention.
Text Here
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it to your needs and capture
your audience's attention.
Text Here
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it to your needs and capture
your audience's attention.
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