The document discusses a case study of Incurrent, a small company that provided online credit card services. To pursue growth, they developed two business strategies - an online collections product and commercial credit cards. Analysis found the collections product had more revenue potential and could be extended to other industries. They developed the collections software, partnering with experts. Marketing proved the product's effectiveness, and the strategy was refined to expand to other markets like loans. The company was later acquired by Online Resources.

1. Case Study: Online Resources Card & Credit Services DivisionPhase 1:Selecting a new business strategyPROBLEMIncurrent, a small $10M+ company providing private-labeled self-service website to cardholders, was in a now-saturated market.They had multiple competing plans for new growth, but not enough resources to pursue all ideas.SOLUTIONDevelop competing business models to contrast and compare revenue potential versus cost to develop, and decide which plan was best.Build software for new business line and market the product.Note: Incurrent was later bought by Online Resources and named Online Resources Card & Credit Services Division

2. Selecting a new business strategyProcess

3. Create common business plan template and spreadsheet analysis

4. Use three industry experts for market and product input

5. Small Business Credit Cards

6. Commercial Credit Cards

7. Credit Card Collections

8. Analyze and organize all input

9. Work with business analyst and VP Software Development to estimate costs and potential sales over a 3 – 5 year timeline

10. Present recommendations to Senior Management

11. Results

12. Online Collections product targeted for credit card industry had similar costs to Small Business Cards market, but had greater revenue potential and could ultimately be extended beyond the credit card markets

13. Commercial Credit Card Market was small; costs-to-develop were very highSelecting a new business strategyDecision

14. Develop private-labeled Online Collections product initially targeted to credit card industry

15. Product Plan

16. Partner with credit card collections consulting firm to develop product specifications (Industry expertise was lacking within Incurrent)