The following slides are a very brief excerpt of a 60 minute keynote Iโm giving at Eurosonic Noorderslag, Europeโs most important live music industry conference
A BRAND IS FOREVER! A FRAMEWORK FOR REVITALIZING DECLINING AND DEAD BRANDS
2. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991)
3. REVIVAL OF A DEAD BRAND  neither the lifespan of a brand nor its ultimate destiny is predetermined  But, brand decline is a reversible process  Ex: Harley Davidson and ford after facing great competition lost their hold still regained their status because of their brand value.
4. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991)
5. DECLINE AND DEATH OF BRANDS Brand equity framework: The differential effect that consumer knowledge about a brand has on the customer’s response to marketing activity, and consumer brand knowledge can be characterized in terms of brand awareness and brand image dimensions A brand with strong equity has high awareness and consumers hold strong, favourable, and unique brand associations
6. DECLINE AND DEATH OF BRANDS Pan am and Oldsmobile (general electrical) examples illustrate that even well-known brands can decline as a result of a wide variety of factors.
7. CAUSES OF BRAND DECLINE Product life cycle (PLC) framework: identifies four stages: introduction, growth, maturity, and decline. It uses sales to define the stages of the life cycle, which in turn are used to predict sales. Different forces leads to brand’s evolution • Managerial actions • Environmental factors • Competitive actions
8. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Brands often decline because of leadership, management, and employees making excuses rather than acting with integrity Managerial actions which can cause this are: product quality, price increases, price cuts, brand neglect, and inability to stay with the target market.
9. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Product quality: When compromises in product quality for cost-cutting reasons • do not impact brand loyalty in the short run, • managers mistakenly conclude that consumers are willing to accept or live with the change. • At some point when customers’ experiences with the brand do not live up to their expectations, • the brand starts to decline.
10. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price increases : If a company continues to raise prices without offering a corresponding increase in benefits, sooner or later consumers will start to abandon the brand. Volkswagen launched golf but was unable to control costs and had to keep raising prices, until it effectively drove itself out of the entry-level segment where it had once been a leader
11. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price cuts: When a company cuts prices in desperation to increase
A brief description of the Clayton Christensen's concept of disruptive technology and how it helps us to understand why companies go bankrupt under conditions of technological change.
Marka bilinirliฤi ise; Marka farkฤฑndalฤฑฤฤฑna baฤlฤฑ olarak geliลen ve tรผketiciye markayla ilgili ipucu verildiฤi durumlarda, geรงmiล bilgi ve deneyimlerini kontrol eden tรผketicinin zihninde markaya iliลkin bilginin belirlenmesi sรผreci olarak tanฤฑmlanmaktadฤฑr.
A BRAND IS FOREVER! A FRAMEWORK FOR REVITALIZING DECLINING AND DEAD BRANDS
2. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991)
3. REVIVAL OF A DEAD BRAND  neither the lifespan of a brand nor its ultimate destiny is predetermined  But, brand decline is a reversible process  Ex: Harley Davidson and ford after facing great competition lost their hold still regained their status because of their brand value.
4. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991)
5. DECLINE AND DEATH OF BRANDS Brand equity framework: The differential effect that consumer knowledge about a brand has on the customer’s response to marketing activity, and consumer brand knowledge can be characterized in terms of brand awareness and brand image dimensions A brand with strong equity has high awareness and consumers hold strong, favourable, and unique brand associations
6. DECLINE AND DEATH OF BRANDS Pan am and Oldsmobile (general electrical) examples illustrate that even well-known brands can decline as a result of a wide variety of factors.
7. CAUSES OF BRAND DECLINE Product life cycle (PLC) framework: identifies four stages: introduction, growth, maturity, and decline. It uses sales to define the stages of the life cycle, which in turn are used to predict sales. Different forces leads to brand’s evolution • Managerial actions • Environmental factors • Competitive actions
8. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Brands often decline because of leadership, management, and employees making excuses rather than acting with integrity Managerial actions which can cause this are: product quality, price increases, price cuts, brand neglect, and inability to stay with the target market.
9. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Product quality: When compromises in product quality for cost-cutting reasons • do not impact brand loyalty in the short run, • managers mistakenly conclude that consumers are willing to accept or live with the change. • At some point when customers’ experiences with the brand do not live up to their expectations, • the brand starts to decline.
10. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price increases : If a company continues to raise prices without offering a corresponding increase in benefits, sooner or later consumers will start to abandon the brand. Volkswagen launched golf but was unable to control costs and had to keep raising prices, until it effectively drove itself out of the entry-level segment where it had once been a leader
11. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price cuts: When a company cuts prices in desperation to increase
A brief description of the Clayton Christensen's concept of disruptive technology and how it helps us to understand why companies go bankrupt under conditions of technological change.
Marka bilinirliฤi ise; Marka farkฤฑndalฤฑฤฤฑna baฤlฤฑ olarak geliลen ve tรผketiciye markayla ilgili ipucu verildiฤi durumlarda, geรงmiล bilgi ve deneyimlerini kontrol eden tรผketicinin zihninde markaya iliลkin bilginin belirlenmesi sรผreci olarak tanฤฑmlanmaktadฤฑr.
These are the slides for my talk at MarketingProfs 2014 B2B Marketing Forum in Boston. It contains some pretty pictures and checklists for creating personas and tone of voice guidelines.
Globant -Leading the IT Outsourcing Revolution in Latin America-
By:
Shingo Murakami, MBA Candidate, 2006
Roger Premo, MBA Candidate, 2006
Ina Trantcheva, MBA Candidate, 2006
Erik Yeager, MBA Candidate, 2006
Slides from a recent speech in front of 1500 people on:
- Why business model innovation is important
- What a business model is
- How to design and implement innovative business models using a design thinking approach.
Many cases illustrate how to do it in practice.
The following slides are a second brief excerpt of a 60 minute keynote Iโm giving at Eurosonic Noorderslag, Europeโs most important live music industry conference. This set outlines two innovative models: Spotify and Sellaband
These are the slides for my talk at MarketingProfs 2014 B2B Marketing Forum in Boston. It contains some pretty pictures and checklists for creating personas and tone of voice guidelines.
Globant -Leading the IT Outsourcing Revolution in Latin America-
By:
Shingo Murakami, MBA Candidate, 2006
Roger Premo, MBA Candidate, 2006
Ina Trantcheva, MBA Candidate, 2006
Erik Yeager, MBA Candidate, 2006
Slides from a recent speech in front of 1500 people on:
- Why business model innovation is important
- What a business model is
- How to design and implement innovative business models using a design thinking approach.
Many cases illustrate how to do it in practice.
The following slides are a second brief excerpt of a 60 minute keynote Iโm giving at Eurosonic Noorderslag, Europeโs most important live music industry conference. This set outlines two innovative models: Spotify and Sellaband
These are the slides of my talk at the join IMD/MIT program "Driving Strategic Innovation". I talked about how we turned Business Model Generation into a bestseller with co-creation, design, and guerrilla marketing.
Business models in the music industry. A dynamic market, a global industry, characterized by many players and fierce competition. How does the music industry create, deliver and capture value? What different business models exist in the music industry?
Business Model Foundry (using the Minimal Viable Product concept)Alexander Osterwalder
ย
We are currently working on an iPad app to help entrepreneurs and intra-preneurs develop better business models. This is the requirement spec for the minimal viable product...
On June 19, 2009, we are organizing a gathering of business model innovation practitioners to share knowledge and experience.
The crowning of the day will be the "Business Model Generation" book lunch with a special limited edition for participants.
http://businessmodelfair.eventbrite.com
Today I talked at a publisher's conference in Berlin. I was the only one representing authors and talked about how the power relationships in publishing will shift to communities, readers and others - away from publishers. I explained it with our business model innovation book project
Dr Scott Hollier and Associate Professor Denise Wood present at Web For All 2013 on the Professional Certificate in Web Accessibility and how the course is enabling the Australian Government to comply with WCAG 2.0.
A presentation on how to start a business by focusing on customers and understanding business models. Brief discussions on Lean Startup, blue ocean strategy and customer development. Presented at Atelierul Produselor Creative in Iasi on May 9, 2012
The Business Model Canvas is a strategy and innovation tool to visualize, challenge, and invent business models.
It is outlined in the book Business Model Generation http://www.businessmodelgeneration.com
This is a first prototype of the book structure of our book on business model design and innovation, which will be announced at http://business-model-design.blogspot.com
In this slidecast we look at a number of innovative business models that have emerged in the private banking industry and we will then learn about an approach that allows us to question, clarify and strengthen our own business model.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
ย
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
ย
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Unveiling the Secrets How Does Generative AI Work.pdfSam H
ย
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
ย
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
ย
Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
ย
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
What are the main advantages of using HR recruiter services.pdf
ย
The Music Industry - what's broken (excerpt of a keynote)
1. Experimenting with
Business Models in the
Music Industry (part I)
Alexander Osterwalder, Phd
AlexOsterwalder.com
Twitter: business_design
1
2. the following slides are a very brief
excerpt of a 60 minute keynote Iสผm giving
at Eurosonic Noorderslag, Europeสผs most
important live music industry conference
9. The โOldโ Record Label Model
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
nnabe mass
hits & wa
hits market
KEY CHANNELS
RESOURCES
COST STRUCTURE REVENUE STREAMS
huge sales
from few
artistsโ albums
10. The โOldโ Record Label Model
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
nnabe mass
hits & wa
hits market
KEY CHANNELS
RESOURCES
Retailers TV
โnewโ digital
Radio
channels
COST STRUCTURE REVENUE STREAMS
huge sales
from few
artistsโ albums
11. The โOldโ Record Label Model
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
nnabe mass
hits & wa
hits market
KEY CHANNELS
RESOURCES
Retailers TV
โnewโ digital
Radio
channels
COST STRUCTURE REVENUE STREAMS
huge sales
tours & from few
merch
andisin
g
concerts artistsโ albums
12. The โOldโ Record Label Model
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
marketing &
promotion
detecting &
nnabe mass
building tale hits & wa
nt market
hits
KEY CHANNELS
RESOURCES
Retailers TV
โnewโ digital
Radio
channels
COST STRUCTURE REVENUE STREAMS
huge sales
tours & from few
merch
andisin
g
concerts artistsโ albums
13. The โOldโ Record Label Model
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
marketing &
promotion
detecting &
nnabe mass
building tale hits & wa
nt market
hits
KEY CHANNELS
RESOURCES
portfolio of Retailers TV
star artists
copyrighted โnewโ digital
content Radio
channels
COST STRUCTURE REVENUE STREAMS
huge sales
tours & from few
merch
andisin
g
concerts artistsโ albums
14. The โOldโ Record Label Model
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
marketing &
promotion
detecting &
distribution nnabe mass
building tale hits & wa
nt market
channels hits
KEY CHANNELS
RESOURCES
manufacturers
portfolio of Retailers TV
star artists
copyrighted โnewโ digital
content Radio
channels
COST STRUCTURE REVENUE STREAMS
huge sales
tours & from few
merch
andisin
g
concerts artistsโ albums
15. The โOldโ Record Label Model
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
marketing &
promotion
detecting &
distribution nnabe mass
building tale hits & wa
nt market
channels hits
KEY CHANNELS
RESOURCES
manufacturers
portfolio of Retailers TV
star artists
copyrighted โnewโ digital
content Radio
channels
COST STRUCTURE REVENUE STREAMS
royalt
y huge sales
ing & payme tours &
market subsidizing nts from few
merch
andisin
ion g
promot unsuccessful concerts artistsโ albums
artists
17. ?
assess the business model
building blocks of the โoldโ model /
where are the weaknesses?
18. The Old Record Label Model
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
marketing &
promotion
detecting &
distribution nnabe mass
building tale hits & wa
nt market
channels hits
KEY CHANNELS
RESOURCES
manufacturers
portfolio of Retailers TV
star artists
copyrighted โnewโ digital
content Radio
channels
piracy
COST STRUCTURE REVENUE STREAMS
royalt
y huge sales
ing & payme tours &
market subsidizing nts from few
merch
andisin
ion g
promot unsuccessful concerts artistsโ albums
artists
19. The Old Record Label Model
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
marketing &
promotion
detecting &
distribution nnabe mass
building tale hits & wa
nt market
channels hits
KEY CHANNELS
RESOURCES
manufacturers
portfolio of Retailers TV
star artists
copyrighted โnewโ digital
content Radio
channels
unbundling of
COST STRUCTURE price of songs REVENUE STREAMS into single
albums
tending towards songs (iTunes)
royalt
y huge sales
ing & payme ZERO
tours &
market subsidizing nts from few
merch
andisin
ion g
promot unsuccessful concerts artistsโ albums
artists
21. The Old Record Label Model
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
marketing &
promotion
detecting &
distribution nnabe mass
building tale hits & wa
nt market
channels hits
KEY CHANNELS distribution is a
RESOURCES commodity, attention is
manufacturers the new scarcity
portfolio of Retailers TV
star artists
copyrighted โnewโ digital
content Radio
channels
COST STRUCTURE REVENUE STREAMS
royalt
y huge sales
ing & payme tours &
market subsidizing nts from few
merch
andisin
ion g
promot unsuccessful concerts artistsโ albums
artists
22. The Old Record Label Model
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
talent will be
marketing &
discovered by
promo on
other mechanismsti
detecting &
distribution nnabe mass
building tale hits & wa
nt market
channels hits
KEY CHANNELS
RESOURCES
manufacturers
portfolio of Retailers TV
star artists
copyrighted โnewโ digital
content Radio
channels
COST STRUCTURE REVENUE STREAMS
royalt
y huge sales
ing & payme tours &
market subsidizing nts from few
merch
andisin
ion g
promot unsuccessful concerts artistsโ albums
artists
23. The Old Record Label Model
KEY KEY OFFER CUSTOMER CUSTOMER
social
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
networks are what
drive music sales
marketing &
promotion
detecting &
distribution nnabe mass
building tale hits & wa
nt market
channels hits
KEY CHANNELS
RESOURCES
manufacturers
portfolio of Retailers TV
star artists
copyrighted โnewโ digital
content Radio
channels
COST STRUCTURE REVENUE STREAMS
royalt
y huge sales
ing & payme tours &
market subsidizing nts from few
merch
andisin
ion g
promot unsuccessful concerts artistsโ albums
artists
24. The Old Record Label Model
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
marketing &
promotion
detecting &
distribution nnabe mass
building tale hits & wa
nt market
channels hits
KEY CHANNELS
RESOURCES
manufacturers
portfolio of Retailers TV
star artists
copyrighted โnewโ digital
bloated cost content Radio
channels
structure (talent
discovery/marketing)
COST STRUCTURE REVENUE STREAMS
royalt
y huge sales
ing & payme tours &
market subsidizing nts from few
merch
andisin
ion g
promot unsuccessful concerts artistsโ albums
artists
25. The Old Record Label Model
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
marketing &
promotion
detecting &
distribution nnabe mass
building tale hits & wa
nt market
channels
shift of the hits
balance of power
towards artists KEY CHANNELS
RESOURCES
manufacturers
portfolio of Retailers TV
star artists
copyrighted โnewโ digital
content Radio
channels
COST STRUCTURE REVENUE STREAMS
royalt
y huge sales
ing & payme tours &
market subsidizing nts from few
merch
andisin
ion g
promot unsuccessful concerts artistsโ albums
artists
26. The Old Record Label Model
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
customer
marketing & needs are not
promotion being satis๏ฌed
detecting &
distribution nnabe mass
building tale hits & wa
nt market
channels hits
KEY CHANNELS
RESOURCES itสผs all about
manufacturers hits AND the Long
portfolio of Retailers
Tail of music TV
star artists
copyrighted โnewโ digital
content Radio
channels
COST STRUCTURE REVENUE STREAMS
royalt
y huge sales
ing & payme tours &
market subsidizing nts from few
merch
andisin
ion g
promot unsuccessful concerts artistsโ albums
artists
27. The Old Record Label Model
KEY KEY OFFER CUSTOMER CUSTOMER
social
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
networks are what
talent will be customer drive music sales
marketing &
discovered by needs are not
promo on
other mechanismsti being satis๏ฌed
detecting &
distribution nnabe mass
building tale hits & wa
nt market
channels
shift of the hits
balance of power
towards artists KEY CHANNELS distribution is a
RESOURCES itสผs all about commodity, attention is
manufacturers hits AND the Long the new scarcity
portfolio of Retailers
Tail of music TV
star artists
copyrighted โnewโ digital
bloated cost content Radio
channels
structure (talent piracy unbundling of
discovery/marketing) price of songs REVENUE STREAMS into single
albums
COST STRUCTURE songs (iTunes)
royalt tending towards
y huge sales
ing & payme ZERO
tours &
market subsidizing nts from few
merch
andisin
ion g
promot unsuccessful concerts artistsโ albums
artists