This document provides steps to create a minimum viable product (MVP): 1. Build a prototype (e.g. landing page, video, basic app) to test hypotheses and ideas with minimal effort. Tools include Google Forms, Balsamiq, LaunchRock, WordPress. 2. Expose the prototype to customers and measure behaviors and data using tools like Google Analytics, Mixpanel, KissMetrics. Track metrics regularly to determine if the idea is worth pursuing. 3. Analyze customer data and behaviors to develop new hypotheses and ideas. Prioritize next steps and features using tools like Google Sheets and Trello. Determine if raising money to build the next iteration is needed.

1. How to Create MVP
@sofianhw

2. About Me
Sofian Hadiwijaya
@sofianhw
http://www.sofianhw.com
Co-Founder Pinjam.co.id
Tech Advisor Nodeflux.io
Intel Software Innovator
Head of Data at KUDO
Tech Evangelist at KUDO
Market Analyst at Holcim Indonesia
Code4Nation
JakartaJS
Data Science Indonesia
Grand Winner
- Blackberry Jam Hack Asia 2012
Developer Hero
– Rice Bowl Startup Awards 2016

4. Build Product
Maximise change of success
• Build a great product
• Build all the features we need
• Beautiful, easy to use
• Scalable and safe
Release early, release often
• Sell the vision to early adopters
• Release something early
• Missing features
• Don’t invest too much in UI/UX
Startup
Big Startup

5. Wikipedia Time!
The Minimum Viable Product (MVP)
is a key lean startup concept popularized by Eric Ries.
The basic idea is to maximize validated learning for the least
amount of effort.
After all, why waste effort building out a product without first
testing if it's worth it.

6. MVP Objective
Build the product! Test the Idea!
OR

7. MVP Objective
Build the product! Test the Idea!
OR

10. Step 1 - Build
Test hypotheses (ideas) by building a prototype (code)
• What kind of idea do we want to test?
• What king of prototype should we build?
• What technology should we use to build code? PHP? Node.js?
• Where can I find a technical co-founder (CTO)?
• What if my product is not perfect, does customer will trust my brand?
• Google Form - http://www.google.com/forms/about/
• Balsamic - https://balsamiq.com/products/mockups/
• LaunchRock - http://launchrock.co/
• Wordpress - http://wordpress.com/
Tools :

11. Prototype – Landing Page

12. Prototype – Landing Page

13. Prototype – Video Explainer

14. Prototype – Basic App

15. Prototype – Basic App

16. Prototype – Paper

17. Prototype – Wizard of Oz

18. Step 2 - Measure
Expose your prototype to customers and track behaviours (data)
• What should we track?
• How to setup tracking?
• How often should we look at data?
• How we know we have enough data to take a decision?
• What to do if data make no sense?
• How to bring traffic to the MVP?
• Google Analytics - http://www.google.com/analytics/
• Mixpanel ($) - http://www.mixpanel.com/
• KissMetrics ($) - https://www.kissmetrics.com/
Tools :

19. A/B Testing

20. Ad Campaign

21. Step 3 - Learn
Transform behaviours (data) into new hypotheses (ideas)
• How to track knowledge?
• How to write and share knowledge with the rest of the team?
• How to prepare the next iteration?
• How to develop the roadmap and prioritize the next features?
• Should you raise money to build the next iteration?
• Google Sheets - http://www.google.com/sheets/about/
• Trello - https://trello.com
Tools :

22. Trello

23. Thanks !!!
www.sofianhw.com @sofianhw sofian@pinjam.co.id