This document defines attitude as a predisposition to respond positively or negatively to someone or something in one's environment. It notes that attitudes have three main components: cognition (beliefs and perceptions), affect (feelings), and behavior (goals regarding the attitude object). Attitudes can vary in direction (for or against), degree (favorability), and integrity (confidence level). They influence decision-making approaches like cognitive, affective, and evaluative styles. Attitudes are formed through direct experience, association, social learning, and are measured using tools like Likert scales and interviews. Leadership can help change attitudes by influencing ideas, emotions, situations, and behaviors. Values refer to desirable internal standards for evaluation and are learned as either

1. ATTITUDE &
VALUE
Anubha Maurya
Trainer and Consultant

2. Attitude
Attribute of
individual which
shape their
behavior.
Attitude as a
predisposition to
respond in a
positive or
negative way to
someone or some
things in one’s
environment.
Components of Attitude
 Cognition – belief, theories,
expectancies, cause and effect
belief and perception to object
 Affective – Refers to our feeling
with respect to object i.e anger,
liking, fear
 Behavior – Our goals to attitude
object
 Evaluation – function of above
component.
T r a i n i n g a n d C o n s u l t a n c y

3. Attitude
Attitude is defined as
the way a person feels
about something –
person, place,
commodity, situation oe
idea
Attitude vary in various ways
 Direction- for or against
 Degree – favourbleness
 Integrity – degree of confidence
Attitude approach to decision
making
 Cognitive - Thinking
 Affective - Feeling
 Evaluative
 Mixed
T r a i n i n g a n d C o n s u l t a n c y

4. Source
Direct personnel
experience
Association
Social Learning
Measurment of Attitude
 Thurstone Attitude scale
 Likert Scale
 Opinion survey
 Interviews
T r a i n i n g a n d C o n s u l t a n c y
Formation
Psychological
Family
Social
Organisation
Economic
Political

5. Role of
Leadership
in changing
attitude
Change in ideas and
belief
Change in feeling and
emotion
Change in situation
Change in Behaviour
Application in OB
 Job Satisfaction
 Job Involvement
 Org commitment
T r a i n i n g a n d C o n s u l t a n c y

6. VALUE
Concept of the
desirable, an
internalized criterion or
standard of evaluation a
person possesses.
Value learnt in two way
 Terminal Value (Comfortable life,
sense of accomplishment, family
security, mature love, self respect,
wisdom)
 Instrumental Values (Ambition,
Courage, Honesty, Helpfulness,
Independence, Imagination)
 Types of Values are – Theoretical,
Social, Aesthetic, Political,
religious, Economic
T r a i n i n g a n d C o n s u l t a n c y

7. H T T P : / / A N U B H A M A U R Y A . B L O G S P O T . C O M /
Thank You