Attitude and Value


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Attitude and Value

  1. 1. ATTITUDE & VALUE Anubha Maurya Trainer and Consultant
  2. 2. Attitude Attribute of individual which shape their behavior. Attitude as a predisposition to respond in a positive or negative way to someone or some things in one’s environment. Components of Attitude  Cognition – belief, theories, expectancies, cause and effect belief and perception to object  Affective – Refers to our feeling with respect to object i.e anger, liking, fear  Behavior – Our goals to attitude object  Evaluation – function of above component. T r a i n i n g a n d C o n s u l t a n c y
  3. 3. Attitude Attitude is defined as the way a person feels about something – person, place, commodity, situation oe idea Attitude vary in various ways  Direction- for or against  Degree – favourbleness  Integrity – degree of confidence Attitude approach to decision making  Cognitive - Thinking  Affective - Feeling  Evaluative  Mixed T r a i n i n g a n d C o n s u l t a n c y
  4. 4. Source Direct personnel experience Association Social Learning Measurment of Attitude  Thurstone Attitude scale  Likert Scale  Opinion survey  Interviews T r a i n i n g a n d C o n s u l t a n c y Formation Psychological Family Social Organisation Economic Political
  5. 5. Role of Leadership in changing attitude Change in ideas and belief Change in feeling and emotion Change in situation Change in Behaviour Application in OB  Job Satisfaction  Job Involvement  Org commitment T r a i n i n g a n d C o n s u l t a n c y
  6. 6. VALUE Concept of the desirable, an internalized criterion or standard of evaluation a person possesses. Value learnt in two way  Terminal Value (Comfortable life, sense of accomplishment, family security, mature love, self respect, wisdom)  Instrumental Values (Ambition, Courage, Honesty, Helpfulness, Independence, Imagination)  Types of Values are – Theoretical, Social, Aesthetic, Political, religious, Economic T r a i n i n g a n d C o n s u l t a n c y
  7. 7. H T T P : / / A N U B H A M A U R Y A . B L O G S P O T . C O M / Thank You