The document discusses the concepts of attitudes and behaviors in psychology, defining attitudes as learned evaluations that influence behavior towards people and situations. It explains that behavior is observable actions influenced by various factors, and outlines classifications of behavior and the role of attitudes in decision-making, particularly in voting. Ultimately, it emphasizes how attitudes reflect a person's perceptions, which subsequently govern their actions.

1. ATTITUDES and HUMAN BEHAVIOUR
Department of Electronic and Communication Engineering
PRINCIPLES OF MANAGEMENT AND PSYCHOLOGY
Done by:
Shree Varshaa R M
Shri Varshini R M
Smirithi Shree C S
Sowmiya N

2. ATTITUDE
● An attitude is a negative or positive
evaluation of an object which
influence Human’s Behaviour
Towards that object.
● An attitude is a learned predisposition
to respond in a favourable or
unfavourable manner towards people,
an object, an idea or a situation.

3. BEHAVIOUR
● In psychology, Behaviour is regarded as any observable
activity by Human Being.
● Most Human Behaviour results in a combination of
factors such as cultures, attitudes, emotions, values,
ethics, authority, rapport, persuasion, coercion and
genetics.

4. Attitude Human Behaviour
● Attitude refers to a person’s
mental view, regarding the way
they think or feel about
someone or something.
● It is based on experience and
observation.
● It is defined by the way we
perceive things
● Behaviour implies the
actions, moves, conduct or
functions of an individual or
group towards other
persons.
● It is based on the situations.
● It is defined by Social
Norms.

5. Behaviour
CLASSIFICATION
OF
HUMAN
BEHAVIOUR
Molecular
& Moral
Behaviour
Overt &
Covert
Behaviour
Voluntary &
Involuntary
Behaviour

6. A - B - C Model of Behaviour
A B C
Antecedent
Trigger
Behaviour
Action
Consequence
Response

7. COMPONENTS OF ATTITUDE
COGNITIVE
AFFECTIVE BEHAVIOURAL

8. FUNCTIONS OF
ATTITUDE
Adjustment function
Ego-defensive function
Value-expressive
function
Knowledge function

10. Cognition
Dowry
Affect: “Practice of dowry
makes me sick”.
Behaviour: “I speak and vote against
dowry whenever possible”.
Cognition: “The practice of dowry
undermines the social status
of women and leaves then
vulnerable to abuse”.
ATTITUDE STRUCTURE

11. HOW TO CHANGE
Attitude Behaviour
● Generating a Positive
Attitude
● Look for the positive
● Changing your own
Behaviour
● Maintaining
Behavioural changes

12. CASE STUDY: Attitude Influence on Voting Behaviour
Voting Decision
Information Processing
Engagement in
Campaign Activities
Positive attitude Negative attitude
Ignores negative
information
Neglects positive
information
Influence on Behaviour CANDIDATE A CANDIDATE B
Motivates to
participate
Shares Negative
Ideas

13. It is clear that whatever you say or do, conveys a message to the
world about what’s going on in your mind. It is universally accepted
fact that our emotions, opinions and thoughts cannot be observed,
which shows our attitude. Further, our behavior is ruled by our
attitude as his actions are the reflection of his thoughts.
While attitude is nothing but a person’s perception on something or
someone in life. As against this behavior, is how a person reacts to
various inputs and stimulus.
CONCLUSION

14. REFERENCES
● https://study.com/learn/lesson/attitude-behavior-formation-analysis.html#quiz-
course-links
● https://helpfulprofessor.com/examples-of-behavior-in-psychology/
● https://singhaniauniversity.co.in/bse/images/syllabus/1d267fd0a844554a414dd
71f15ede3dc.pdf
● https://www.bioscience.com.pk/topics/psychology/item/1311-types-of-human-
behavior-in-psychology#google_vignette
● https://keydifferences.com/difference-between-attitude-and-behavior.html
● https://www.studysmarter.co.uk/explanations/psychology/social-
psychology/attitudes-and-behavior/
● https://www.researchgate.net/figure/Attitude-and-Behaviour-matrix-for-the-case-
study-project_fig3_235906846

15. THANK YOU