This document discusses attitudes and values. It defines attitudes as viewpoints or mindsets shaped by beliefs and experiences. Attitudes have three components - cognitive, affective, and behavioral. Values are principles that guide our lives and define what is worthwhile. There are different types of attitudes including theoretical, utilitarian, aesthetic, social, and traditional. Attitudes function to organize knowledge, maximize rewards, protect ego, and express values. Values are more stable than attitudes, which can change to reduce cognitive dissonance between attitudes and behaviors. The document outlines various work-related attitudes and emphasizes the importance of matching individuals to appropriate careers.

1. ATTITUDES AND VALUES
PRESENTATION OF GROUP 7
PRESENTORS: ROLL NO.
SARADA PRASANNA 28
AJIT SADAVARTE 10
FARHAN CHOUGLE 20
Mohd.SAJID SHAIKH 50
NEETA SHIRKE 29
DARPANA 64

2. WHAT IS ATTITUDE??
• Attitude is view point, a mind-set or a way of
valuing life.
• Evaluative statements of objects, people or
events.
• A collection of feelings.
• Multiple experiences which leads to beliefs.
• Beliefs cluster together to form values (that
which you value).
• Values of life shape itself, into a world view
called ATTITUDE.

3. COMPONENTS OF ATTITUDES

4. Continued…………….
• COGNITIVE: The value component (eg. killing is wrong)
• AFFECTIVE: An emotional component (eg. I am angry at
the terrorists)
• BEHAVIORAL:The action component, the intent to act in a
certain way
(eg. Give blood, prayer vigil)
ATTITUDE refers to the AFFECTIVE component.
Some more examples:
• I feel good about my job.
• I don’t think women do a very good job around here.

5. TYPES OF ATTITUDES:-
• Theoretical Attitudes:
Solving a problem.
Discover of truth and knowledge
• Utilitarian Attitudes:
Return on an investment of time, energy or money.
Discover utility and what is useful or practical.
• Aesthetic Attitudes:
Discover experiences, impressions and expressions.
Subjective experiences of self and other.

6. Continued……………..
• Social Attitudes:
To eliminate hate and conflict.
Focus on how our ideas can help others to achieve their
potential.
• Individualistic Attitudes:
To assert yourself and have your causes be victorious.
How presentation will increase power.
Advancement of person’s position or company position.
• Traditional Attitudes:
To search for a system for living.
Focus on the meaning and totality of life.
Living consistently according to their “BOOK”

7. FUNCTIONS OF ATTITUDES:
• Knowledge:-
Organize and simply people’s experience.
• Instrumental:-
Maximize rewards or minimize punishment.
• Ego-Defensive:-
Protect ourselves from unpleasant realities.
• Value Expressive:-
Allow the expression of personal values and
self-concept.

8. WHAT IS VALUES??
• Values carry an individual’s concept of
right and wrong.
• Principles that guide our lives. They are
designed to lead us to our ideal world.
• Values define what is of worth, what is
beneficial and what is harmful.
• Values are standards to guide our
action, judgement and attitudes.

9. VALUE DIMENSIONS

10. TYPES OF VALUES:
• Moral
• Material
• Aesthetic
• Intrinsic
• Extrinsic
• Universal/American
• Group specific values

11. FUNCTIONS OF VALUES
• Terminal set of values:-a list of
desirable end states.
A Comfortable Life.
• Instrumental set of values:-the modes of
behaviour to achieve terminal values.
Ambition

12. Cont.…………
Differences in values system within organisations
can product conflict and management problems.
Immaturity: One who has not identified his
values.
Immaturity Maturity
Unclear
Values
Clear Values
Drifters Life of purpose
Flighty Meaning and Direction
Uncertain
Apathetic

13. VALUES VS FACTS
VALUES FACTS
Values are things we feel
“should”, “ought”, or “are
supposed to” influence our lives.
Facts simply state what actually are.
It is easy to confuse values with
facts.
VALUE: All people should be
active in a specific religion.
FACT: Many people are active in a
specific religion.
VALUE: The best time to buy
clothing is when the price is
discounted.
FACT: The most economical time to
buy clothing is when the seasons
change and the price is reduced.
A value is a statement of one’s
personal beliefs
FACT: A fact is established by
observation and measurement.

14. WORK RELATED ATTITUDES
• Attitudes affect the way you do your job and how you relate to others.
• I don’t think women do a very good job around here
• Cognitive component-women are inferior(value judgement)
• Affective component
• Behaviour-discriminate against women in firm
• Job satisfaction
• What do I think about working here
• Job Involvement
• Linking job with self-worth
• Organisational Commitment
• Do I Identify with the organisation and its goal
• Companies with a focus on the success of each individual employee
outperform companies who have more of task orientation. If an
individual is matched to the appropriate career, success should follow.

15. ATTITUDES AND VALUES
ATTITUDES ARE MUCH LESS
STABLE THAN VALUES

16. CONSISTENCY OF ATTITUDES:-
• Attitudes change to fit circumstances.
• Cognitive Dissonance Theory
• Self Perception Theory
• Individual will attempt to reduce or
eliminate differences between attitudes
or between attitude and behaviour and
thus discomfort if.

17. Reduce Dissonance
• Differences is important
• They have some control in the reduction
• The rewards of dissonance isn’t too great
• Social pressure to confirm isn’t too great
• Differences isn’t reinforced by personal experiences
Self-perception
• If your attitudes are well established, you will use
them to guide your behaviour
• If your attitudes are not well established, you will
infer your attitudes from the prior behaviour.

18. • “IF YOU STAND FOR
NOTHING, YOU FALL FOR
ANYTHING”
• “IT’S NOT DOING THINGS
RIGHT, BUT DOING THE RIGHT
THINGS”

19. Thank you