This document discusses attitudes and values. It defines attitude as a learned predisposition to respond favorably or unfavorably to an object. Attitudes have cognitive, affective, and behavioral components and are formed through personal experience, association, family influence, peer groups, society, and personality factors. Values represent basic convictions of what is right and desirable. Values influence attitudes and behavior. Sources of values include personal experience, association, family, culture, religion, society, role demands, and halo effects. Values can be categorized as terminal values, which are desirable end states, or instrumental values, which are preferable modes of behavior.