The document discusses the concepts of attitude and behavior. It defines attitude as how a person thinks or feels about someone or something, shaped by experiences and environment. Behavior is defined as the actions and reactions of a person or group towards others. While attitude is based on experience and reflects one's thoughts and feelings, behavior is observable actions influenced by social norms. The document also explains how attitudes can influence behavior based on social norms and pluralistic ignorance, and provides tips for changing attitudes by looking for the positive and changing behaviors by setting goals and maintaining changes over time.