A2 Media research

2. A singular Image covers the
entire poster
The title of the movie is BOLD
and clear
Director’s name
The film poster
helps to identify
the genre (Sci-Fi)
The main character is heavily
featured on the poster
Information on the Directors or the
Production Company is often displayed in a
billing block at the bottom of the poster
Close ups, vivid images and colours
are often used on film posters in
order to maximise it’s visual appeal.
Bright colours and dramatic images
also help the film poster to be more
eye-catching
Main actor(s)
name(s) displayed
‘Tag lines’ help audiences to
remember the film/associate
the film with certain things
The choice of font on a movie poster can play a
large part in conveying different genres to an
audience. Whilst ‘Avatar’ is blue, clear and
luminous (connoting extra-terrestrial life), ‘Fight
Club’ uses bold, italic, tighter writing - giving the
movie a violent and strong feel.
A key theme or
event in the movie

5. MASTHEAD: name of the
magazine
IMAGE: the image usually has the
actor(s) staring directly at the reader.
The main image should reflect what
the film is about and feature the
main actor(s)
BARCODE
FILM TITLE: usually very
bold, as it is the main
feature of the magazine
‘Z’ RULE: the shaping
of the cover works in a
Z ‘formation’ as this
suits the natural
movement of the eye
COVER LINES: short lines
informing the reader of the
content. Reviewing films of
a similar genre helps secure
the target reader
DIRECT MODE OF
ADDRESS
BUZZWORDS: helps to draw in the
reader and attract attention
SECONDARY IMAGES
DATE, PRICE, ISSUE
NUMBER
CONTRASTING COLOURS:
mastheads and magazine
background colours tend to
contrast in order to help the
information to stand out
BANNER:
helps to add
additional
information
The colour scheme of film magazine
covers typically help show the genre of
the film. For example, The Lord of The
Rings ‘The Two Towers’ magazine is
green – showing adventure and also
relating to the place in which it is set,
New Zealand
BANNER