The document discusses the cover of the magazine Total Film. It analyzes various design elements of the cover including the color scheme of red and white, the positioning of the cover star's face and text, and the use of specific colors and text sizes to draw attention. It notes that the cover star is in grayscale to make the red text stand out, and the text is positioned around the cover star's face to create a connection with the viewer. The cover is promoting an exclusive article or review of the film Star Trek, with additional articles on other films listed.

1. The black and white could connote the world the character lives, as his facial expressions
gives the audience an insight that he isn’t happy
The characterisation of the main
image gives an insight on what the
character could be going through, as
his facial expressions portray an angry
looking person, however he does have
a slight smirk on his face which could
connote that he is out for revenge
The colour scheme is white and red.
Red connoting danger, love or even
blood; whilst white connotes purity
and innocence
For example, 'world exclusive' tells the
viewer that the article featured can
only be found within the magazine
The most important parts of the text are
coloured, such as 'world exclusive' to
further empathise the significance of the
information over the rest of the text
The text and the masthead is positioned
around the cover star's face, empathising
and not covering up the actor's eyes, nose
and mouth. These are the most important
features of the face when addressing the
audience, and would not have the same
connection if the cover star was covered
by text.
The front cover of Total Film shows
the cover star's face instead of
showing the full body of the actor.
This is interesting as the cover
focuses on the actors face, which
connects deeper with the viewer
through direct-mode-of-address
rather than displaying his entire
body
The audience feels closer to the
character through this, and
therefore can establish a deep
personal connection to the cover
star.
The cover star is coloured in greyscale,
which is unusual as most cover stars
are featured in dynamic colours to
catch the viewer's attention
The dull colour allows the red text to stand out effectively against the cover, and cause the
viewer to notice the text

2. The cover star is coloured in greyscale, which is
unusual as most cover stars are featured in
dynamic colours to catch the viewer's attention.
The dull colour allows the red text to stand out
effectively against the cover, and cause the
viewer to notice the text. The most important
parts of the text are coloured, such as 'world
exclusive' to further empathise the significance
of the information over the rest of the text. For
example, 'world exclusive' tells the viewer that
the article featured can only be found within the
magazine.
This magazine front cover uses two colours, red
and white, as the previous example does,
however it is altered slightly. The featured film
'Star Trek' is not coloured red, and instead is the
second largest text on the page. The text 'world
exclusive' is coloured red symbolise that it is more
important than the film itself; the magazine is the
first in the world to review the film, which is used
as the selling point as consumers would buy the
issue for its exclusivity, and not just for the
featured film.
Along the masthead, the front cover lists
three other films that will be featured
within the magazine. The text is also
coloured red to indicate its importance
and appeal to the audience
The text is the third biggest on the page,
surpassed only by the 'Star Trek' and 'Total
Film' texts, which indicates that the
magazine's name is the most important
feature of the front cover, followed by the
feature article of 'Star Trek', and then by
the other three featured articles based on
another set of popular upcoming films.
It may also be stating a public opinion,
based on reviews that other people
have wrote about the film
The bottom of the front cover says 'the boldest and coolest film of 2009', with the word 'coolest' underlined. This suggests that the magazine thinks
that the Star Trek film is popular and well recieved, perhaps hinting that the article within the issue will convince the reader to see the film.

3. The title of the magazine is in two different colours. Total being in black to link in with the
character and film in white to link in with the film title
The masthead isn’t positioned over the
masthead in this edition of Total Film,
instead its positioned around the actors
face, this could inform the audience
that the actor isn’t well known yet,
even though the magazine is well
known
The main image covers up the main
image, and is a close up of the actor.
This was done to give the audience a
point of view on the actors facial
expression and also to give them an
insight on what the actor may be
thinking in his head
The main image looks like it was taken in a
photo shoot, it looks more like an actors
headshot photo
The Unique Selling point (USP) is the name
of the film star Trek, as it’s a well known
film, and have been published throughout
the years so the audience knows the film
very well, which will guarantee to draw in
potential buyers, as many people know
the Star Trek franchise
The clothing isn’t really clear in the main
image, however the audience can see that
the actor is wearing a black t-shirt. The
colour black could connote darkness in
the actor’s life.
The background seemed to be edited, as it looks blurred out, this could give the audience an insight on what could be happening
around the actor’s life, and also what could be happening to him. It’s almost like the editor of Total Film doesn’t want to give away
too much of what’s going on in the background so that it remains ambiguous