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For entrepreneurs<br />Design Thinking<br />Arun Pattnaik<br />

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What isDesign?<br />Style<br />Layouts<br />Colors<br />ZZZ<br />YYY<br />XXX<br />

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It isaprocess by which an artifactis brought into existence.<br />

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What isDesign Thinking?<br />Nah, It’s not the same as design.<br />

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Design thinking is a creative process based around the “building up” of ideas.<br />Wikipedia<br />

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BS ;)<br />

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It&apos;s a mindset of combining creative and analyticalthinking and applying it towards solving a specific problem<br />

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Design Thinking combines creative and analytical thinking<br />

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Google Image Labeler<br />

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Penny Auctions<br />

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TwitterPeek<br />

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Mafia Wars<br />

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Yext<br />

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Design Thinking<br />

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It’s both Abductive& Deductive<br />

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Thenwhat isINNOVATION<br />

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It’s a byproduct of Design Thinking<br />It’s being comfortable going forward in a state of uncertainty<br />It&apos;s believing that the best solutions are yet to be found<br />It’s the willingness to fail early and fail often.<br />

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UnfortunatelyThat’s NOTwhat we learn at school!<br />Mistakes are punished. Failure is not tolerated. Mistakes are learning Experiences. Failure breeds success. Given the questions; find the right answers. Ask great questions; find the best answers. <br />

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Whatmakes a good Design Thinker?<br />An observing eye and a constant sense of wonder. A questioning mindset that goes beyond the obvious. <br />The willingness to experiment and build.<br />

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Hardwiring<br />Our brainis NOT hardwired to pay attention to multiple things at once.<br />

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Multitasking-XStoryboarding-√<br />

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The biggest obstacleto change is NOTyour competition, it&apos;s the way you currently dothings.<br />

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Build quick prototypes.Iterate quickly<br />

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Merely making things that work (badly) isn&apos;t enough. And if you can&apos;t do it right there are other people all over the world who can andwant to andeventually will!<br />

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Design thinking is NOT about the product, it&apos;s about people! Its the age of user experience. <br />

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+veemotional experience<br />

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Discourage rigid roles<br />

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The most inspiring quote from a founder I’ve worked with.<br />“This looks exciting and scaryLet’s do it!”<br />

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think<br />

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Cheers!<br />Arun Pattnaik<br />Based on Amir’s Design Thinking for Startups.<br />