paper delivered at the Design Research Society Conference (DRS) 2012, 1-4 July, Bangkok, Thailand.
Full paper available at: http://qut.academia.edu/ZaanaHoward/Papers
Developing design thinking practice in complex organisationsZaana Jaclyn
Seminar given at Boras University, 22 November 2012 and Linkoping University, 29 November 2012. This seminar content is based on my phd research & preliminary findings.
(Note: special thanks to Kate Davis for allowing me to adapt her slide template).
Wireframes are an important step in the creative process & Design Thinking. It's one of the first times that your team actually sees the product come together. The presentation explores the basics of wireframes and how they fit into the process of Human-centered Design.
This deck was part of workshop held by General Assembly on the Intro to Wireframing on 2-10-2015
Design Kit: Facilitator's guide to introducing Human-centered DesignGitte Zenna Hjort
Contact info:
Gitte Hjort: gittezenna[at]gmail.com
Matt Johnston: mattpauljohnston[at]gmail.com
Prepared and facilitated a one-day workshop to introduce new learners to Human-Centered Design. Using IDEO’s Design Kit, the workshop provided a hands-on opportunity for us to guide a group of multidisciplinary participants through a creative approach to problem-solving.
Having run numerous workshops using Human-Centered Design principles, we understand the value that it brings to companies seeking to develop innovative solutions. This facilitator’s workshop allowed us to sharpen our abilities and share the fundamentals of Human-Centered Design to a new audience.
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
DESIGN THINKING RESOURCES is free PDF collection with very inspirational books, tools, toolkits, blogs and companies in the subject of Design Thinking and Service Design.
Author: PLEO group, Paweł Krzciuk
http://pleogroup.com/
Developing design thinking practice in complex organisationsZaana Jaclyn
Seminar given at Boras University, 22 November 2012 and Linkoping University, 29 November 2012. This seminar content is based on my phd research & preliminary findings.
(Note: special thanks to Kate Davis for allowing me to adapt her slide template).
Wireframes are an important step in the creative process & Design Thinking. It's one of the first times that your team actually sees the product come together. The presentation explores the basics of wireframes and how they fit into the process of Human-centered Design.
This deck was part of workshop held by General Assembly on the Intro to Wireframing on 2-10-2015
Design Kit: Facilitator's guide to introducing Human-centered DesignGitte Zenna Hjort
Contact info:
Gitte Hjort: gittezenna[at]gmail.com
Matt Johnston: mattpauljohnston[at]gmail.com
Prepared and facilitated a one-day workshop to introduce new learners to Human-Centered Design. Using IDEO’s Design Kit, the workshop provided a hands-on opportunity for us to guide a group of multidisciplinary participants through a creative approach to problem-solving.
Having run numerous workshops using Human-Centered Design principles, we understand the value that it brings to companies seeking to develop innovative solutions. This facilitator’s workshop allowed us to sharpen our abilities and share the fundamentals of Human-Centered Design to a new audience.
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
DESIGN THINKING RESOURCES is free PDF collection with very inspirational books, tools, toolkits, blogs and companies in the subject of Design Thinking and Service Design.
Author: PLEO group, Paweł Krzciuk
http://pleogroup.com/
DESIGN THINKING FOR EDUCATORS DESIGNERS WORKBOOKEguzkitza LHHI
Welcome to the Designer’s Workbook. This workbook includes step-bystep instructions for completing a design challenge using the design thinking process. this workbook is a quickstart guide
to the design thinking process and is best used in combination
with the design thinking toolkit for educators.
The Design Thinking Toolkit for Educators contains in-depth
instructions and explanations as highlighted by each step in
this workbook the toolkit also provides you with examples
from educators, like yourself, of how they’ve been using design
thinking in their work. This workbook is an accompaniment
to the Design Thinking for Educators toolkit, available for free at
designthinkingforeducators.com.
Turning yourself into a human-centered design coach (euroIA 2012)Koen Peters
My talk from EuroIA 2012 in Rome. Turning yourself into a human-centered design coach.
Shifting from traditional design consultancy to design coaching requires new skills. In this talk, we share some tips & tricks and best practices on coaching clients in human-centered design:
* Managing expectations from the start – have a clear understanding on what can be expected from both parties.
* Knowing the coached team (and its organization) well before you start.
* Organizing design trainings at the start of the project – these will also give the coached team an understanding of what is going to happen.
* Finding a good balance between having the people you coach do the actual work, and doing parts of the work yourself. Not all techniques are equal: some are easier to pass on than others.
* Working with example deliverables from other projects and ready-to-use templates, to make it easier for the coached team to put a technique into practice and get good results quickly.
* Building consensus in the team you are coaching, and avoid getting caught into one of the camps in the team.
By sharing some of our experiences, hopefully we can help you become a better design coach.
The elements of product success for business leadersNick Myers
All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
Myers, a 16 year specialist in design and head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.
This talk was initially given at Visualize 2012.
The elements of product success for designers and developersNick Myers
All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
Myers, head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.
This talk was given at UX Day.
How does a designer fit into an organization as a leader alongside their client service, project management, and financial management peers? Or, as happens in many cases, how does a solo designer, studio owner, or in-house group determines that fine balance between the health of the studio from an operational perspective and nurturing a strong creative vision that guides both the client work and the studio culture?
Get out of the lab and into the real worldcxpartners
This is my presentation from UXCambridge 2013.
Last year I found myself working on a user research project that made me try a new approach to user research.
Typically I conduct my research in the lab but given the average age of my users was 83 I needed to go to their homes.
This approach threw up all manner of new challenges. In this presentation I talk about how I overcame them and how by the end of it I never wanted to test in the lab again.
Designing with the Body: Learning to Physically PrototypeDavid Sherwin
This is a 75-minute workshop about physically prototyping products, services, and experiences. Workshop attendees selected a design challenge, which was structured in a way to teach them about the value of prototyping their design ideas earlier in the overall design process—especially for highly complex problems. I facilitated this workshop twice at AIGA Seattle's "Into the Woods" conference at Sleeping Lady Lodge in Leavenworth, WA on October 15-16, 2010.
More info: http://thinkbrisk.com/brisk_2-cases/
We are avid on-site field researchers, immersing ourselves in our target groups, observing, interviewing, co-creating to capture their specific and unique human needs & expectations with methods from anthropology, ethnography, tech. management and design research. We’ve published these insights at conferences in London, Copenhagen, Boston, LeMans, Munich, Seoul and counting.
Here’s a quick recap of 4 of these Design Insights:
- Cook & Connect: Designing Urban Collaborative Cooking Spaces for Local Produce
- Exploring the Impact of Context Factors in Quick and Correct Use of Public Interfaces
- Mindset beyond the Myth: User Research about the Effectivity of Design Thinking Workshops in Semi-Open Ecosystems
- Decoding Privacy: Perceptions, Conflicts and Strategies of Privacy in the Mobile World
For background info on our field insights or your own research project, don't hesitate to get in touch!
research@thinkbrisk.com
SXSW 2012: The visual interface is now your brandNick Myers
Like it or not, the digital world has changed at a wicked pace and more and more interactions between companies and customers now happen via an interface. Careful consideration of the software's design is of paramount importance to any company wishing to grow their customer base or loyalty. At the center of this change sits the user experience, which has become a huge influence in how customers perceive a company's brand. Traditional marketing principles and practices aren’t effective in software. So how do you create an experience that is usable, desirable, and still stands out? Myers, an interface and brand specialist in design, marketing, and development for 16 years, will highlight the differences of software from other forms of media, you’ll gain insight for creating a truly unique experience that guides executives and teams, and can influence your company’s culture. You’ll learn new techniques such as defining the ideal experience, exploring first impressions with visual language studies, and designing signature interactions. These techniques build a memorable experience that’s hard for your competitors to mimic and your customers will fall in love with.
The role of mindset in design thinking: Implications for capability developme...Zaana Jaclyn
Presentation for Design for Business: Research conference, 12-13 May 2015, Melbourne, Victoria. Part of Melbourne International Design Week 2015.
Paper abstract:
Design thinking continues to be an emergent field as it pertains to business. In building design thinking capability in organizations the current focus is on design skills and tools, rather than mindset. This imbalance toward design process, methods and tools is also present within design thinking and design research literature. Mindset is little acknowledged.
The purpose of this paper is to investigate and articulate the role of mindset within design thinking capability and practice. Mindset is the perspective that informs how a person approaches and interacts in the world (Nelson & Stolterman 2013). Where mindset is acknowledged as a critical underpinning for design thinking in the literature, it is usually presented as guiding principles for design doing. There is little insight into what the different mindsets are, how to develop or enact them, or how mindset impacts on practice. Mindset remains underexplored in discussions of design competency and maturity.
By analysing qualitative data collected across three studies of a doctoral research project exploring the composition of design thinking in practice, two mindsets emerged. These were: design thinking as a way of work and design thinking as a way of life. Design thinking as a way of work is focused on the process of design thinking with the primary purpose of designing for outputs and innovation. Design thinking as a way of life is a holistic view of design thinking where the focus is on designing for transformation and creating positive change. These mindsets are scalable, applicable to an individual or organization.
The two mindsets, when mapped against competencies in design knowledge, skills and tools, contribute a framework to explore maturity in design thinking. Understanding the maturity framework, and the role of mindset within it, has implications for how an individual and organization can build capability in design thinking and maximise outcomes in the environment in which they are designing.
Analyzing an organization using nadler &tushman’s congruence modelwritingessayz
The change management is a fundamental part of an organization.
Behaviors and attitudes of people, who are connected with the organization, are affected when decisions and actions are taken for any change in the organization.
The changes can be threatening for the people linked with the organization, while the change can be positive for the organization.
DESIGN THINKING FOR EDUCATORS DESIGNERS WORKBOOKEguzkitza LHHI
Welcome to the Designer’s Workbook. This workbook includes step-bystep instructions for completing a design challenge using the design thinking process. this workbook is a quickstart guide
to the design thinking process and is best used in combination
with the design thinking toolkit for educators.
The Design Thinking Toolkit for Educators contains in-depth
instructions and explanations as highlighted by each step in
this workbook the toolkit also provides you with examples
from educators, like yourself, of how they’ve been using design
thinking in their work. This workbook is an accompaniment
to the Design Thinking for Educators toolkit, available for free at
designthinkingforeducators.com.
Turning yourself into a human-centered design coach (euroIA 2012)Koen Peters
My talk from EuroIA 2012 in Rome. Turning yourself into a human-centered design coach.
Shifting from traditional design consultancy to design coaching requires new skills. In this talk, we share some tips & tricks and best practices on coaching clients in human-centered design:
* Managing expectations from the start – have a clear understanding on what can be expected from both parties.
* Knowing the coached team (and its organization) well before you start.
* Organizing design trainings at the start of the project – these will also give the coached team an understanding of what is going to happen.
* Finding a good balance between having the people you coach do the actual work, and doing parts of the work yourself. Not all techniques are equal: some are easier to pass on than others.
* Working with example deliverables from other projects and ready-to-use templates, to make it easier for the coached team to put a technique into practice and get good results quickly.
* Building consensus in the team you are coaching, and avoid getting caught into one of the camps in the team.
By sharing some of our experiences, hopefully we can help you become a better design coach.
The elements of product success for business leadersNick Myers
All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
Myers, a 16 year specialist in design and head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.
This talk was initially given at Visualize 2012.
The elements of product success for designers and developersNick Myers
All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
Myers, head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.
This talk was given at UX Day.
How does a designer fit into an organization as a leader alongside their client service, project management, and financial management peers? Or, as happens in many cases, how does a solo designer, studio owner, or in-house group determines that fine balance between the health of the studio from an operational perspective and nurturing a strong creative vision that guides both the client work and the studio culture?
Get out of the lab and into the real worldcxpartners
This is my presentation from UXCambridge 2013.
Last year I found myself working on a user research project that made me try a new approach to user research.
Typically I conduct my research in the lab but given the average age of my users was 83 I needed to go to their homes.
This approach threw up all manner of new challenges. In this presentation I talk about how I overcame them and how by the end of it I never wanted to test in the lab again.
Designing with the Body: Learning to Physically PrototypeDavid Sherwin
This is a 75-minute workshop about physically prototyping products, services, and experiences. Workshop attendees selected a design challenge, which was structured in a way to teach them about the value of prototyping their design ideas earlier in the overall design process—especially for highly complex problems. I facilitated this workshop twice at AIGA Seattle's "Into the Woods" conference at Sleeping Lady Lodge in Leavenworth, WA on October 15-16, 2010.
More info: http://thinkbrisk.com/brisk_2-cases/
We are avid on-site field researchers, immersing ourselves in our target groups, observing, interviewing, co-creating to capture their specific and unique human needs & expectations with methods from anthropology, ethnography, tech. management and design research. We’ve published these insights at conferences in London, Copenhagen, Boston, LeMans, Munich, Seoul and counting.
Here’s a quick recap of 4 of these Design Insights:
- Cook & Connect: Designing Urban Collaborative Cooking Spaces for Local Produce
- Exploring the Impact of Context Factors in Quick and Correct Use of Public Interfaces
- Mindset beyond the Myth: User Research about the Effectivity of Design Thinking Workshops in Semi-Open Ecosystems
- Decoding Privacy: Perceptions, Conflicts and Strategies of Privacy in the Mobile World
For background info on our field insights or your own research project, don't hesitate to get in touch!
research@thinkbrisk.com
SXSW 2012: The visual interface is now your brandNick Myers
Like it or not, the digital world has changed at a wicked pace and more and more interactions between companies and customers now happen via an interface. Careful consideration of the software's design is of paramount importance to any company wishing to grow their customer base or loyalty. At the center of this change sits the user experience, which has become a huge influence in how customers perceive a company's brand. Traditional marketing principles and practices aren’t effective in software. So how do you create an experience that is usable, desirable, and still stands out? Myers, an interface and brand specialist in design, marketing, and development for 16 years, will highlight the differences of software from other forms of media, you’ll gain insight for creating a truly unique experience that guides executives and teams, and can influence your company’s culture. You’ll learn new techniques such as defining the ideal experience, exploring first impressions with visual language studies, and designing signature interactions. These techniques build a memorable experience that’s hard for your competitors to mimic and your customers will fall in love with.
The role of mindset in design thinking: Implications for capability developme...Zaana Jaclyn
Presentation for Design for Business: Research conference, 12-13 May 2015, Melbourne, Victoria. Part of Melbourne International Design Week 2015.
Paper abstract:
Design thinking continues to be an emergent field as it pertains to business. In building design thinking capability in organizations the current focus is on design skills and tools, rather than mindset. This imbalance toward design process, methods and tools is also present within design thinking and design research literature. Mindset is little acknowledged.
The purpose of this paper is to investigate and articulate the role of mindset within design thinking capability and practice. Mindset is the perspective that informs how a person approaches and interacts in the world (Nelson & Stolterman 2013). Where mindset is acknowledged as a critical underpinning for design thinking in the literature, it is usually presented as guiding principles for design doing. There is little insight into what the different mindsets are, how to develop or enact them, or how mindset impacts on practice. Mindset remains underexplored in discussions of design competency and maturity.
By analysing qualitative data collected across three studies of a doctoral research project exploring the composition of design thinking in practice, two mindsets emerged. These were: design thinking as a way of work and design thinking as a way of life. Design thinking as a way of work is focused on the process of design thinking with the primary purpose of designing for outputs and innovation. Design thinking as a way of life is a holistic view of design thinking where the focus is on designing for transformation and creating positive change. These mindsets are scalable, applicable to an individual or organization.
The two mindsets, when mapped against competencies in design knowledge, skills and tools, contribute a framework to explore maturity in design thinking. Understanding the maturity framework, and the role of mindset within it, has implications for how an individual and organization can build capability in design thinking and maximise outcomes in the environment in which they are designing.
Analyzing an organization using nadler &tushman’s congruence modelwritingessayz
The change management is a fundamental part of an organization.
Behaviors and attitudes of people, who are connected with the organization, are affected when decisions and actions are taken for any change in the organization.
The changes can be threatening for the people linked with the organization, while the change can be positive for the organization.
These slides present a full tuorial of Capability driven development presented in the CLEI 2014 conference. Contents:
Introduction
Enterprise modelling with 4EM
Capability design
Capabilities in runtime
Case studies
Conclusion
Authors: Sergio España & Tania González
Technology & Human Development - A Capability ApproachIlse Oosterlaken
This is a lecture about my book Technology & Human Development (2015), in which well-being, agency and justice are the core values – as a powerful normative lens to examine technology and its role in development. This approach attaches central moral importance to individual human capabilities, understood as effective opportunities people have to lead the kind of lives they have reason to value. The book examines the strengths, limitations and versatility of the capability approach when applied to technology, and shows the need to supplement it with other approaches in order to deal with the challenges that technology raises.
The first chapter places the capability approach within the context of broader debates about technology and human development – discussing amongst others the appropriate technology movement. The middle part then draws on philosophy and ethics of technology in order to deepen our understanding of the relation between technical artefacts and human capabilities, arguing that we must simultaneously ‘zoom in’ on the details of technological design and ‘zoom out’ to see the broader socio-technical embedding of a technology. The book examines whether technology is merely a neutral instrument that expands what people can do and be in life, or whether technology transfers may also impose certain views of what it means to lead a good life. The final chapter examines the capability approach in relation to contemporary debates about ‘ICT for Development’ (ICT4D), as the technology domain where the approach has been most extensively applied so far.
The Startup Design Toolkit - a design-thinking approach to startups and produ...Alejandro Rios Peña
When PMs or entrepreneurs tackle a new product venture, they need to acquire and combine skills and tools from the Development, Business and Design fields. In this session, the following topics will be introduced:
- Is there really a formula for new product or startup success?
- What is Design-Thinking and how it is driving innovation around the world?
- Building a Toolkit: a subset of practical tools curated from the Lean Startup, Customer Development, Design-Thinking and other methods, to really help entrepreneurs to accelerate and find a scalable business model.
http://productcampsf.com/proposed-session-a-design-thinking-approach-to-pm-and-startups/
A brief overview of the congruence model, used in organisational development and change. A useful model to use when considering implementing new strategy or changes in strategy.
Social Media: Are you maximising its potential? #AHEIAJoyce Seitzinger
Invited Speaker presentation at the Australian Higher Educational Industrial Association (AHEIA) conference in Sydney, 17 May 2013.
This audience consisted mainly of HR managers in higher education organisations, so I aimed to show the rise of the networked academic and the advantages of networked practices by employees, and ask them if/how the organisation's policies enable or support those networked practitioners.
GPA MA Chapter March 27: Logic Models a Different PerspectiveLisa Glickstein
Beyond what is a logic model - how do we get people on board to collaborate on a complete project plan BEFORE any funds are available? This includes the link to a free online logic model builder from the Innovation Network
About linchpins and project managers in organizationsDimitri Honlet
Why project managers have by default more opportunities to become linchpins in an organization. Based on my own experience, the book 'Linchpins' by Seth Godin and inspired by the presentation of Ciprian Rusen (Corporate Geek).
CMA Creative Educator "Design Thinking" prezo, Oct 15, 2010Christian Long
Presentation looking at "design thinking" methodologies at the "Creative Educator" summit sponsored by the Columbus Museum of Art (OH) during the soft-launch of the "Center for Creativity".
Gave this "Future of Work" (and the skills you'll need) webinar this morning to a group of Canadian/stateside economic development professionals. They were great sports and asked thoughtful questions. Thanks to Whittaker & Associates for hosting.
Leveraging Social Media Inside the OrganizationConnie Crosby
Word of mouth about good organizations starts inside those organizations. Turn employees into brand ambassadors by keeping them as satisfied workers, and leverage their influence. Social media tools, if employed to align with the organization's goals or strategies, can help achieve success. Includes best practices for employee social media policies.
Presented for Acuity Forums October 2009 in Toronto.
Designing Better Experiences - UX London 2013Cyber-Duck
Slides from the workshop @danny_bluestone and @duckymatt from Cyber-Duck Ltd gave at UX London 2013. The workshop focused on how by putting the user at the centre of design decisions you can deliver a better experience. With a mixture of theory and hands-on activities the workshop covered user research, activity mapping, card sorting and participative sketching techniques.
Slides from my keynote presentation at the Plymouth Enhanced Learning Conference 2013 (#pelc13).
As it was a closing keynote, I attempted to weave topics, themes, images and other resources from the conference into my narrative.
Thanks for the invitation, Steve Wheeler!
Sometimes making choices in our career paths is difficult. Wouldn't it be helpful to have guidelines to help us make decisions that open up your options rather than shut them down? Discover how choosing creativity, a growth mindset, finding your Flow, and being a Maker puts you on the path of having infinite possibilities in your career, creating a clear path to a future where you can not only be awesome, but also do meaningful work.
Similar to from concept to capability: developing design thinking in a professional services firm (20)
Understanding design thinking in practice: a qualitative study of design led ...Zaana Jaclyn
PhD dissertation.
Abstract
Design thinking is a collaborative and human centred approach to solving problems. Over the past decade design thinking has evolved considerably, particularly with regard to innovation within the sectors of design and business. Despite this sharp rise to popularity there remains limited understanding of how design thinking is applied in practice and little empirical investigation into this subject. Without this understanding further informed application and development of the approach will be hampered.
The ‘design led professional’ is an individual who uses design approaches in their work practices whose education and experience however may not necessarily be in design. The central aim of this thesis is to understand how the ‘design led professional’ applies design thinking in practice with large organisations where the focus is on designing intangible products such as systems, services and experiences. The thesis addresses the research problem through the exploration of the question: How does the design led professional understand and enact design thinking in practice? This question is explored within the context of the design led professional working with large organisations.
A qualitative research approach was adopted, which involved ethnographic methods of semi structured interviews, artefact analysis and participant observation. Data was collected across three studies: an expert interview study, a retrospective case study and a participatory case study. The constant comparative grounded theory method was used to analyse and synthesise data.
Research findings, contextualised within relevant literature, reveal the composition of design thinking in practice: as constrained by the approach taken in applying design thinking; the maturity of the design led professional and the environment in which design thinking is conducted.
On this basis two models are proposed in the conclusion as a foundation for further application and development. The first presents a scale of design thinking maturity based upon two perspectives of design thinking as a way of work and a way of life. The second model maps the interdependent relationship between the three components of design thinking in practice of the approach, the design led professional and the environment in which it is conducted.
The evidence generated through this research provides a framework to assist the public and those who practice design thinking to better understand and articulate design thinking. In addition it provides a foundation for further empirical research that explores the realistic application of design thinking in practice and the critical role of the design led professional.
Designing a human centred mindset to lead at the edgeZaana Jaclyn
Workshop delivered by Huddle Academy for ALIA Online 2015, February 2, Sydney, Australia.
Workshop outline: Customer expectations are continually increasing, demanding more personalised and customised services and experiences. As a result, understanding your customers and designing services and experiences for them is critical in drawing them to engage with your organisation. Simultaneously it is essential to understand the people in your organisation and enable them to be adaptive to changing needs and to provide them with enjoyable and meaningful work experiences. This means being in service to your customers as well as the people who work in your organisation.
This one day workshop is for those who are seeking to be more effective leaders through developing a human centred mindset. It will focus on building your understanding of the value and principles of being human centred. These principles include putting people first through being empathic, curious, collaborative, and courageous. You will learn methods for how you can better understand your customers and your organisation for the benefit of designing and delivering amazing services and experiences. We will do this through a range of practical hands on activities where you will have the opportunity to experience a set of tools you can apply within your workplace.
The role of mindset in user centred designZaana Jaclyn
Presented at UXAustralia in Sydney August 28 2014 with Dr Simon Lawry.
Overview
Mindset is something that affects how we approach the methods and tools available to us as practitioners. It affects how we practice and engage as practitioners, with our team members, clients and customers.
While working on a strategic design piece for a large telecommunications provider, we uncovered a startling insight. The insights emerged through a combination of futuring, observational research and cultural probe studies. We worked with customers that represented the client’s mass market and also those we referred to as ‘edge users’ who were professional futurists and trend makers themselves, both locally and internationally. The interesting insight was that there were two predominant mindsets that sat behind people’s expectations and values. We referred to these mindsets as generative and receiving.
People with generative mindsets believe they have a say in creating their desired future. They believe that through their choices and actions, they are deliberately acting in accordance with their vision of the future. People with receiving mindsets believe that they are better served by responding effectively and appropriately to the circumstances that life creates for them. They believe through careful consideration and planning, they can navigate themselves appropriately through murky waters of ambiguity.
After noticing these mindsets in the people we researched, the two mindsets became more and more obvious to us in our day-to-day interactions. We could identify clients who had a generative mindset, and those that had a receiving mindset. We could notice shifts in our own mindsets and noticed the difference in our practice when we returned to a generative mindset. We have realised that the generative mindset forms a fundamental part of a ‘designerly’ way of working.
These mindsets affect how we design workshops, iterate with clients and customers, synthesise and analyse information and ultimately, affects the quality and trajectory of our work.
we need to talk about... designing better library experiencesZaana Jaclyn
Presentation for ALIA Information Online, February 12-14 2013, Brisbane.
Storify of tweets available from http://storify.com/zaana/designing-better-library-experiences
Rewriting the information literacy recipe for future palates Zaana Jaclyn
workshop delivered at CAVAL Reference Interest Group seminar 'Information Literacy Recipes for the Melting Pot: Traditional Ingredients with a Modern Flavour', 8 November 2012, Melbourne.
Design thinking for library experiencesZaana Jaclyn
Guest lecture for Masters of Information Technology (Library and Information Science) subject INN533
Information Organization, Queensland University of Technology. Delivered 7 October 2011.
Workshop delivered for the Creative Performance Exchange (#cpx), Melbourne, 22 March 2010.
The workshop is designed to give a hands on speed dating experience of a design thinking process from start to finish. It's fast, interactive and fun and provides the opportunity to discuss the values of design thinking and potential powerful impact it can have on organisations for change, engagement and transformation.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
from concept to capability: developing design thinking in a professional services firm
1. from concept to capability:
developing
design thinking
in a professional services firm
Zaana Howard
Swinburne University of Technology | Australia
Anstract lights 8134 by atomicShed
2. design thinking is…
a human centred & collaborative
approach to problem solving using a
designerly mindset to solve complex
business, organisational and social
problems.
Cobija:
Corpora+va
al
atardecer
–
Flickr
mee+ng
at
Tusk
by
Voj
3. design thinking practice in
complex organisations
challenges:
§ integrating design thinking
§ building design thinking capability
26-05-10 This paper trail leads right back to you ~ explored J by Bethan
http://www.flickr.com/photos/beth19/4642532960/
4. research questions
§ how is design thinking capability
developed both individually and
organisationally within a large
complex organisation?
§ how is design thinking practice
integrated into organisational work
practices?
Excerpt from everything men know about women by dailyinvention
http://www.flickr.com/photos/dailyinvention/177914195/
6. ethnographic methods
§ 250hrs of participant observation
§ 34 semi structured interviews
§ a collection of artefacts
§ data collected June to September
2011
Untitled by atencion
http://www.flickr.com/photos/atencion/49079785/
8. three primary themes
developing design thinking as:
concept, capability and practice
Milky Muisc VI – Explore by pascalbovet.com
http://www.flickr.com/photos/pascalbovet/4266783083/
9. design thinking concept
where does it fit?
ubiquity ≠ understanding
Puzzle by Sbrimbillina
http://www.flickr.com/photos/sbrimbillina/3538581781/
11. design thinking practice
§ design thinking and ‘training’
§ supporting design thinking practice
#ds664 practicing
http://www.flickr.com/photos/colinjagoe/6138590122/
12. integrating design
thinking requires:
moving from concept to capability
to practice at an individual and
organisational level
Tree of light by jphillipson
http://www.flickr.com/photos/jphilipson/2100627902/
13. integrating design
thinking requires:
a sustained learning program
supported with experienced design
thinking professionals
Stories behind #7 – Generations by dhammza
http://www.flickr.com/photos/dhammza/4834945397/
14. integrating design
thinking requires:
§ long term commitment – #
it won’t happen overnight
Wedding rings by NickNguyen. http://www.flickr.com/photos/nicktakespics/3609054839/
15.
questions?
zaana howard
associate lecturer | Queensland University of Technology
phd candidate | Swinburne University of Technology
z.howard@qut.edu.au
zaanahoward.com
@zaana
question box by [f]oxymoron. http://www.flickr.com/photos/f-oxymoron/6877620005/
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