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A speed date with design thinking

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Zaana Jaclyn
Zaana Jaclyn

Bootcamp workshop delivered at VALA2012: eM-powering eFutures, 9 February 2012. Updated from previous slide pack.

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a speed date with design thinking Zaana Howard | QUT
zaana howard associate lecturer | information systems school science and engineering faculty | queensland university of technology phd candidate | swinburne university tweeting? #VALA2012 #BCE @zaana
your mission: redesign the grocery shopping experience based on the experience of a group member.  
start by gaining empathy. interview 3 mins
start by gaining empathy. interview again: dig deep 3 mins
reframe the problem. capture findings needs: what are they trying to do? insights: what have you learned about the person? 4 mins
reframe the problem. define problem statement (user)________ needs to ____________________ _______________(need)____________ because _______(insight)______________________________. 3 mins
example. (user) a global sportswear company (need) needs to redesign their employee performance review system (insight) because it is inconsistent, time consuming and does little to improve work practices
idea generation. sketch 3-5 radicaluser’s needs. to meet your ideas 5 mins
idea generation. share your solutions & capture feedback 4 mins
iterate based on feedback. reflect & generate a new solution sketch your big idea, note details if necessary! 4 mins
build and test. build your solution. make something the person can interact with. 5 mins
build and test. share your solution & get feedback. what worked | what needs to be improved questions | ideas 4 mins
done! Adapted from ‘An introduction to design thinking: redesigning the gift giving experience’ by Hassno Platner Institute of Design at Stanford.
show & tell each group 60 secs
quick a look at the process
the design squiggle Daniel Newman, Central Office of Design
design thinking " modes Hassno Platner Institute of Design design thinking modes
non-linear " process
diverge & converge flare focus Hassno Platner Institute of Design, Stanford University
so… what is design thinking?
one of many definitions (& none are quite right…) design thinking uses the designers sensibility & methods to match peoples needs with what is technologically feasible & what a viable business strategy can convert into customer value & market opportunity tim brown
design thinking uses a human centred, creative, iterative, practical approach to problem solving. tim brown
design thinking taps into capacities we all have but are often overlooked by more conventional problem solving practices tim brown
design thinking core values human centredness | inquiry | empathy | iteration action orientation | collaboration | reflection | comfort with ambiguity | visualisation & prototyping
design thinking tools interviews | observation | conversation | synthesis | visualisation | heuristics | prototyping + + +    
so… why design thinking?
it starts with… We are Snook http://web.fumsi.com/go/article/use/64147
ultimately about understanding needs
we increasingly expect sophisticated experiences that are emotionally satisfying and meaningful… design thinking is an approach for imagining these experiences Brown, 2008
so… design thinking... what for?
design thinking for solving wicked problems | designing (human) systems & services | organisational change & transformation | social innovation | product development
micro macro
engagement
if libraries are not willing to become obsolete than that is exactly what’ll happen to them. " " throw out the library completely, " start with value and how to co-create it, and then you’re designing the new library…" get people engaged in your service and it will grow naturally." " Arne van Oosterom, Design Thinkers"  "
so… design thinking… what next?
empathise listen, share, contribute, reflect
be curious. ask why. rinse. repeat.
observe. what? how? why?
reflect. what works? what doesn’t? what could be better?
experiment make, test, reflect
where to from here? it’s a choose your own adventure
thankyou zaana howard z.howard@qut.edu.au zaanahoward.com @zaana

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A speed date with design thinking

  • 1. a speed date with design thinking Zaana Howard | QUT
  • 2. zaana howard associate lecturer | information systems school science and engineering faculty | queensland university of technology phd candidate | swinburne university tweeting? #VALA2012 #BCE @zaana
  • 3. your mission: redesign the grocery shopping experience based on the experience of a group member.  
  • 4. start by gaining empathy. interview 3 mins
  • 5. start by gaining empathy. interview again: dig deep 3 mins
  • 6. reframe the problem. capture findings needs: what are they trying to do? insights: what have you learned about the person? 4 mins
  • 7. reframe the problem. define problem statement (user)________ needs to ____________________ _______________(need)____________ because _______(insight)______________________________. 3 mins
  • 8. example. (user) a global sportswear company (need) needs to redesign their employee performance review system (insight) because it is inconsistent, time consuming and does little to improve work practices
  • 9. idea generation. sketch 3-5 radicaluser’s needs. to meet your ideas 5 mins
  • 10. idea generation. share your solutions & capture feedback 4 mins
  • 11. iterate based on feedback. reflect & generate a new solution sketch your big idea, note details if necessary! 4 mins
  • 12. build and test. build your solution. make something the person can interact with. 5 mins
  • 13. build and test. share your solution & get feedback. what worked | what needs to be improved questions | ideas 4 mins
  • 14. done! Adapted from ‘An introduction to design thinking: redesigning the gift giving experience’ by Hassno Platner Institute of Design at Stanford.
  • 15. show & tell each group 60 secs
  • 16. quick a look at the process
  • 17. the design squiggle Daniel Newman, Central Office of Design
  • 18. design thinking " modes Hassno Platner Institute of Design design thinking modes
  • 20. diverge & converge flare focus Hassno Platner Institute of Design, Stanford University
  • 21. so… what is design thinking?
  • 22. one of many definitions (& none are quite right…) design thinking uses the designers sensibility & methods to match peoples needs with what is technologically feasible & what a viable business strategy can convert into customer value & market opportunity tim brown
  • 23. design thinking uses a human centred, creative, iterative, practical approach to problem solving. tim brown
  • 24. design thinking taps into capacities we all have but are often overlooked by more conventional problem solving practices tim brown
  • 25. design thinking core values human centredness | inquiry | empathy | iteration action orientation | collaboration | reflection | comfort with ambiguity | visualisation & prototyping
  • 26. design thinking tools interviews | observation | conversation | synthesis | visualisation | heuristics | prototyping + + +    
  • 27. so… why design thinking?
  • 28. it starts with… We are Snook http://web.fumsi.com/go/article/use/64147
  • 29. ultimately about understanding needs
  • 30. we increasingly expect sophisticated experiences that are emotionally satisfying and meaningful… design thinking is an approach for imagining these experiences Brown, 2008
  • 31. so… design thinking... what for?
  • 32. design thinking for solving wicked problems | designing (human) systems & services | organisational change & transformation | social innovation | product development
  • 35.
  • 36. if libraries are not willing to become obsolete than that is exactly what’ll happen to them. " " throw out the library completely, " start with value and how to co-create it, and then you’re designing the new library…" get people engaged in your service and it will grow naturally." " Arne van Oosterom, Design Thinkers"  "
  • 37. so… design thinking… what next?
  • 39. be curious. ask why. rinse. repeat.
  • 42. experiment make, test, reflect
  • 43. where to from here? it’s a choose your own adventure
  • 44. thankyou zaana howard z.howard@qut.edu.au zaanahoward.com @zaana