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Design thinking 
is not thinking about Design 
Maka De Lameillieure
Clean Up Kandinsky 
“Kunst aufräumen, Ursus & Nadeschkin
Clean Up Egon Schiele, “Liegender weiblicher Akt mit angezogenen Beinen”
Design Thinking
Design Thinking 
Empathize 
Define 
Stanford d.School 
Ideate 
Prototype 
Test
Double diamond design proces
The Innovation funnel
Empathize 
Empathize 
Define 
Ideate 
Prototype 
Test
(Source: Froukje Sleeswijk Visser)
Empathize 
Empathize 
Understand and Observe 
Define 
Ideate 
Prototype 
Test
Why observation ? 
Because people are doing “strange” things
Some common observation techniques 
• Fly on the wall Observation technique is a low-cost, low-overhead 
method of collect...
Some common observation techniques 
• Shadowing: of a user in his normal environment. The fact that the 
observer is a vis...
Some common observation techniques 
• Think Aloud: Think-aloud protocols involve participants 
thinking aloud as they are ...
Source: Pilipili
Diares 
Empathize
Empathize 
Interview
Example
Dynamics of an interview 
Source: Wonderfull
Ideate 
Empathize 
Define 
Generate alternatives 
Ideate 
Prototype 
Test
IDEATE 
Generate alternatives to test 
Share your solution & capture feedback
Design Thinking 
Empathize 
Define 
Stanford d.School 
Ideate 
Prototype 
Test
GO BELGIUM GO!! 
Maka De Lameillieure 
GSM +32 (0)498 91 94 99 
maka@flandersinshape.be 
@MakaDLM
Presentation design thinking
Presentation design thinking
Presentation design thinking
Presentation design thinking
Presentation design thinking
Presentation design thinking
Presentation design thinking
Presentation design thinking
Presentation design thinking
Presentation design thinking
Presentation design thinking
Presentation design thinking
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Presentation design thinking

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Design Thinking Methodology

Published in: Leadership & Management

Presentation design thinking

  1. 1. Design thinking is not thinking about Design Maka De Lameillieure
  2. 2. Clean Up Kandinsky “Kunst aufräumen, Ursus & Nadeschkin
  3. 3. Clean Up Egon Schiele, “Liegender weiblicher Akt mit angezogenen Beinen”
  4. 4. Design Thinking
  5. 5. Design Thinking Empathize Define Stanford d.School Ideate Prototype Test
  6. 6. Double diamond design proces
  7. 7. The Innovation funnel
  8. 8. Empathize Empathize Define Ideate Prototype Test
  9. 9. (Source: Froukje Sleeswijk Visser)
  10. 10. Empathize Empathize Understand and Observe Define Ideate Prototype Test
  11. 11. Why observation ? Because people are doing “strange” things
  12. 12. Some common observation techniques • Fly on the wall Observation technique is a low-cost, low-overhead method of collecting valid customer data. The method uses first-hand, unobtrusive observations by experts to collect valid customer data in a timely, cost-effective manner in collaboration with development and marketing staff.
  13. 13. Some common observation techniques • Shadowing: of a user in his normal environment. The fact that the observer is a visible presence will unintentionally have some influence on behavior.
  14. 14. Some common observation techniques • Think Aloud: Think-aloud protocols involve participants thinking aloud as they are performing a set of specified tasks. Users are asked to say whatever they are looking at, thinking, doing, and feeling as they go about their task.
  15. 15. Source: Pilipili
  16. 16. Diares Empathize
  17. 17. Empathize Interview
  18. 18. Example
  19. 19. Dynamics of an interview Source: Wonderfull
  20. 20. Ideate Empathize Define Generate alternatives Ideate Prototype Test
  21. 21. IDEATE Generate alternatives to test Share your solution & capture feedback
  22. 22. Design Thinking Empathize Define Stanford d.School Ideate Prototype Test
  23. 23. GO BELGIUM GO!! Maka De Lameillieure GSM +32 (0)498 91 94 99 maka@flandersinshape.be @MakaDLM

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