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Design Thinking
by Anastasia Tumanova
24.11.2017
Three facts about myself:
1. Train is my home :)
2. I don’t like uncertainty so I learn how to
improvise
3. 8 out of 12 years of professional
experience I work for IT industry
Let's repeat:
Silk
Silk
Silk
Silk
Silk
What do cows drink?
Water
But before we start:
1. What experience do you have with DT?
2. What do you want to get out of today?
3. What do you find challenging with
understanding your customer?
What is design thinking?
How will it work?
VS.
How people will use it?
Draw a sunset
Draw a specific sunset which
you saw last week
What does it mean to think like
a designer?
Design thinking is a method of
creative problem-solving
But what if it’s not (just) your
problem?
Design thinking is a way to feel
and fix other people’s problems
Design thinking hepls manage
wicked problems
To fix a broken India education
system without any more
money
To help millions of vulnerable
babies to survive at the limited
or no electricity area.
Lowcostly.
Design thinking it’s a way to get
the full view of a problem
What is Design Thinking for?
● Spaces
● Products
● Services
● Systems
Fundamentals:
Empathy
Teamwork
Experimentation
Design thinking is made by
multidisciplinary teams
Design thinking it’s a way to
see problem as a challenge
Experiment!
PSY- Gangnam Style
Simple rules:
1. Encourage stories
2. Ask open-ended questions
3. Ask why
4. Act like naive outsider
5. Dig for emotions
We are interested how people
make decisions!
Design thinking is not touchy
feely stuff :)
Show the last photo at your cell
phone and share a story
“IDEO is pleased to announce
that we have acquired
Datascope”
We are not looking for proves!
Anastasia Tumanova
063 341 89 15
tumanova.anastasia@gmail.com

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Design Thinking

Editor's Notes

  1. 1 min 3 min 1 min
  2. https://www.youtube.com/watch?v=UzPMMSKfKZQ
  3. https://www.youtube.com/watch?v=jwziXSeabd4
  4. https://www.youtube.com/watch?v=k0xgjUhEG3U
  5. https://www.youtube.com/watch?v=k0xgjUhEG3U
  6. https://www.youtube.com/watch?v=D0je15bOPIE Йогурт https://www.youtube.com/watch?v=bh19YxASA-4