The document discusses common assumptions about design workflows and processes. It argues that design workflows are not like clocks with fixed processes, but rather are emergent systems. It promotes establishing working agreements, clear purposes and roles, user involvement, and stakeholder engagement to support flexible, emergent design workflows.
4. “The frightening and most difficult thing about being what
someone calls a ‘creative person’ is that you have
absolutely no idea where any of your thoughts come from,
and you have no idea where they’re going to come from
tomorrow.”
— “Art and Copy” documentary
Training, workshop design, coaching and facilitation for creative organizations.
13. If we
diagram our workflow and
give it to everyone
on the project, it
will run smoothly.
14. PLANNING DESIGN
Inception Definition Go Broad Go Deep Detailed Design
• What is it? • How will we approach this • How many different ways could • How could this solution work? • Let’s get this out the door.
• Is it something we should problem? we solve this problem?
pursue? • What is the scope of this
problem?
Activities Activities Activities Activities Activities
Develop business case Develop design plan Hold Sketchboard sessions Hold Sketchboard sessions Develop use cases
Develop vision Scope the problem 1) Identify 3 directions 1) Map golden path Map all paths
Identify audiences Refine the vision 3 Interaction Models 2) Design sketchboard session Design screens and document
Identify team 3 Visual Approaches 3) Iteratively develop designs Document all page-based interactions
Outcomes 2) Sketch ideas for each direction Conduct Design Reviews Identify and document design patterns
Outcomes Design Plan 3) Modify ideas Develop click-through prototype
Project Brief, Draft 1 Project Brief, Final Conduct Design Reviews Conduct usability testing Outcomes
Team Select 1 Design Concept Revise Design Plan Design specification
Revise Design Plan
Outcomes
Outcomes Click-through prototype of golden path,
1 Selected Concept with visual design
April
Shannon (3s)
Pipeline Lead (4s)
Designers (5s & 6s)
Biz
Tech
Training, workshop design, coaching and facilitation for creative organizations.
15. know customers
develop
generate insights map experience align strategy measurement
model
know business
Training, workshop design, coaching and facilitation for creative organizations.
44. Sarah creative lead
Goals
1 Add a new e-commerce piece to my portfolio
2 To increase our experience with research projects
3 Try out a new analysis technique for our research
45. Sarah creative lead
Goals
1 Add a new e-commerce piece to my portfolio
2 To increase our experience with research projects
3 Try out a new analysis technique for our research
FEARS
1 That I won’t be able to spend enough time with the team
2 that the client’s expectations are unreasonable
3 That the project is underscoped
46. Sarah creative lead
Goals
1 Add a new e-commerce piece to my portfolio
2 To increase our experience with research projects
3 Try out a new analysis technique for our research
FEARS
1 That I won’t be able to spend enough time with the team
2 that the client’s expectations are unreasonable
3 That the project is underscoped
EXPECTATIONS
1 Of Sarah: That she is as accessible as possible
2 of the team: That people communicate honestly with each other
3 of SaRAH: that she has the team’s back
47. just because you wrote it on the board
doesn’t make it true
Training, workshop design, coaching and facilitation for creative organizations.