3. Evaluating a ‘trashy’
television magazine
Date of magazine
The title is in large
capital letters to
present the
importance of the
main feature, which is
emphasised by the
exclamation mark.
The use of the colour-
clash combination
(red, yellow and
black) creates an eye-
catching feature.
Anchoring
The masthead is over-sized
and bold, positioned in top
left corner of page. This is
because it follows the order
in which we read and helps
to establish the magazine
brand name first. Allows the
readers to develop brand
loyalty.
Price tag is in a star like
sticker, this helps to
suggest that it provides
value for money and is a
worthy buy. Since price is
an important feature of this
magazine, it uses several
clashing colours to help the
stand out.
Tabs listing days of the
week; Mon-Sun. This is a
useful tool for readers to
help them to find right
page quickly.
Other soaps used
with one liners to
engage a wider
audience and present
the idea that this
magazine has close
knowledge of the
soap through its
personal slang.
Magazine website, used to
help further engage the
audience after reading the
magazine.

4. Magazine is free as
part of the News Of
The World; website is
listed at the top as
well.
The use of only one
main picture on the
front, with the iconic
Pasty, is used due to
the theory of mirroring
with Lacan, as people
will want to change
the representation of
themselves to look like
her and readers will be
attracted to the
magazine.
The masthead is in flowing, italic
writing. This helps to attract a
female audience and is enhanced
by being in front of the image as
it appears to be branded across
the woman’s forehead. This
suggests it is a must-have for
women.
The use of the descriptive
word title helps to portray
the idea of how ‘fabulous;
the magazine is, but can
also be seen as a reflection
on the readers and how
‘fabulous’ they are for
buying it.
Issue number and date
of the magazine
As there is no background
showing, this helps to enhance
how ‘big’ of a celebrity she is
as she fills the whole page,
suggesting the magazines
ability to gain a famous person.
Moreover, by showing all of her
beauty features, this helps to
engage the audience by being
appealing and enticing.
The anchor is cantered which is not a normal generic
convention for a magazine. This helps to suggest that the
magazine’s article is slightly different from others which can
be intriguing for readers. The anchor relates to Patsy about
going against Botox which is seen as out of the ordinary
because she is renown for plastic surgery.

5. The repetitive use of the lime green writing
helps to establish the brand of the magazine
and create a consistent look.
The contrast in background
colours helps to establish
different ideas about the
magazine. The black helps to
portray an intriguing, sharp
and edgy vibe which relates
to the image of Zayn, a
member of anew successful
boy-band, whereas the white
portrays a fresh, crisp ideas
which relates more to the
professionalism of Lorraine,
an apprentice finalist.
The slight change in colour on the sub-
section also helps to connate towards the
different features of the magazine. The use
of pink symbolises a strong, hot and
eccentric vibe whereas the use of purple
creates a soft, classic and mellow idea.
Both magazine covers also have their
featured models in a pose that helps to
create eye contact. This helps to engage the
reader and draw them into the magazine.
Although both magazines use eye contact it
is used in a different format,. Zayn is shown
with sultry, appealing eyes relating to the
idea that he is a young heart throb. However
Lorraine has open, fresh eyes that look
promising suggesting her business future is
on the rise.

6. For my ancillary product I went
along the lines of using a
similar name to that of
‘Fabulous’ . ‘Exclusive’ was
used as it seems classy, but
also appealing as it is seen as
unique and desirable. I decided
to mimic the ‘Fabulous’
magazine as it is seen as stylish
and also I felt I could easily use
it as a template . But as the
writing was also simple and
neat it allows the eye contact in
the picture to tell most of the
story and grab the readers
attention. I also copied the
colour techniques of pink and
lime green.
The masthead in front of
character to help identify the
brand and make it stand out. Yet,
it also links in with the rest of the
magazine due to the bright
colours and pink lipstick.
Covers star name is
identified in bold
colourful writing
‘CRISTAL’ to establish
her as an important
character and new star.
Anchor is used to allow
the reader to understand
the articles that will be in
the magazine.
Date, time. The twitter and
website links help to show
the magazine as current and
encourages further
involvement with the
magazine after reading it.
The extreme close up of
character with winking as its
facial expression, helps to
engage the reader and further
adds to the exclusive idea as it
seem cheeky and selective.

7. The orange jump suits gives you a
sense that they are in prison (like
Guantanamo bay) or community
service and gives a background idea to
the drama. But it is also an eye
catching colour and creates contrasts
with the mainly dull backgrounds.
The over casted clouds
suggest that lightning has
hit them. This then
enforces the reason for the
body actions given.
It also adds mystery to the
programme, but a spark of
electricity to create
interest.
The inclusions of all these
aspects suggests that the
characters have
superpowers as it relates
to the events that occur in
childhood hero stories. But
the programme is seen as
tweaked and different as
they are classed as
“Misfits” rather than
heroes.
Different facial expression
portray the different thoughts
and emotions of each
characters. It helps to suggest
that each character is
different which creates the
idea of an interesting story,
but initially establishes the
personalities of each.
E4 strip with its representing
colour and logo establishes
the channel to watch it on.
All characters are used in the
poster to help the reader
identify with all of them

8. E4 Branding – E4
colour scheme:
Purple and white
E4 logo is the usual
generic of sticker and
strap. This is used to
make it look realistic.
American typewriter is used to
copy the E4 style – give them the
date and time to tell them when
to tune in.
Characters are put in order next to
each other to link stories together.
String used to make them look like
puppets and also show the whole
storyline as a whole as well.
Background is in black to make the
characters stand out.
Characters have similar
clothing so audience
can identify them.
Pun is used to link in with the
puppet them so audience
understand what the poster is
about.

9. As a group we brain stormed many ideas and with the inclusion of a little
internet research we came up with the idea of ‘puppets on a string’. We went
against the normal conventions of a poster with the cast usually either
shown in screen-play action or stood in a confirmed triangular line. We used
the inspiration from Misfits poster to challenge the conventions and help to
make our programme seem original and different.
The reason for choosing a puppet theme was due to it incorporating the
elements of our storyline in one still image. This is because it helps to
illustrate how Natalie (e.g. Sierra) is controlling the characters in the trailer
as she is the one who knows everything – she is the puppet master
controlling everyone’s actions. We hoped that this originality with this
theme will gain the attention of both the demographic audience and larger a
field as they want to understand the reasons for her ability to control others.

10. My mood board portrays the products, brands
and life styles my audience are interested in.
These aspects are what I have aimed to use in my
soap trailer to create its brand identity. After my
research I found that some of the aspects of my
mood board link well with E4 styled programmes,
especially those which establish wealth and
student life. This influenced the choice of what
was used in our programme such as
BLACKBERRY PHONES
•Age 16-22
•Social networking –
Facebook
•Students – focused on
expensive places
•Not interested in work
and live of parents
•Parties and events to go
to all the time
•Good appearances-
expensive clothing
•Television / internet uses
•Interested in all things
expensive.

11. Expensive clothing of Ralph
Lauren . Signs of wealth as its
high street, upper class
clothing
High heels- worn by the upper
class when going out for
expensive meals out.
Clothing is not seen to be a usual
student clothing. But that of someone
with money has a good job, able too
afford expensive, luxury gifts.
Use of Cristal in name on
magazine shows wealth. As
it is seen to be an expensive
asset involved in jewellery
which is portrayed on to the
character.

12. E4 TV listings shows what
shows are on what time on
E4.
As my show is aimed at
being on E4 we used
Hollyoaks as a shadow and
we see that it is on late at
7pm and so we wanted to
copy this timing.
I find that this meets the
demographic of a soap as
they are usually watched for
relaxing entertainment when
the audience is home from
school or work.

13. Our soap is suitable for E4. The reason
for this is demonstrated in our trailer. This
is because it contains the usual soap
convention situations, the classic
locations and the attractive, appealing but
mysterious characters. This allows our
target market to relate to our programme
as it is similar to other programmes that
are broadcasted on the E4 channel.
Cheating
Relationships
Murder

14. I used the E4 off-air identity style guide
to ensure that the colours, sizes of the
E4 logo and font used for my ancillary
products are correct.
From these print screens I was able to
follow the guide to understand the
position and size to have my logo and
straps. This allowed me to make it look
as realistic as possible and therefore
appeal to the necessary audience.

16. This strap showed me exactly where to position and how big the banner
should look on my billboard in order for ancillary product to look
professional and fit with E4’s Brand identity.

17. From audience research I found that:
• The same audience demographic is seen across all media shown on E4
• The same fonts are used throughout all pieces of media
• The use of similar characters and age groups within all products in both the
ancillary and main trailer
The same audience was addressed by the E4 institution
• I used E4 Style guide to create the ideology and realism of an E4 media product
and mimicking other E4 advertising