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Social media marketing 052010

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Amos White
Amos White
BusinessTechnology
1 of 24
Amos White Internet Marketing Training & Coaching www.amoswhite3.com Social Media Marketing For Business! for Distributed Presence, Extended Sphere of Influence, and Enriched Relationships
Communication has Changed Disruption = Opportunity!
Have you?
Communication is… FaceBook 250,000 new registrations per day. Craigslist has 12 Billion page views monthly. Online! 78% find home or agent online. Youtube: 2 Billion views a day Online! Filipinos send 1 Billion text messages daily.
Who is your audience?
Where are your fans? and Followers? your Friends?
What is your Road Map?
So, how do I understand social networking?
The Social Web Principles Participation Web 2.0 Openness Network Effects Web 2.0 So what do I need to know?
Web 2.0 Marketing Requires Your 3-Dimensional Presence Be There Be present, current, a responsive resource… Share Info, links, media, opinions… Show you care Be open, personal, honest, fully disclosing…
It Requires Integration Web Site Client Manager CRM Auto Responder CRM / ERP Blog Mobile Connectivity Social Presence
Responsiveness A Real Estate Case Study 97% People search internet first 5 Realtors will be contacted (avg.) 80% Become client of first responder 2 hrs. Avg. response time SF Bay Area Sources: NAR Report Findings, March 2005. InManNews Reports, March 2007
And Participation!
So what are you doing now? How do you “feed” your followers?
Fan Pages Strong Branding Interactive Blog Keyword data points RSS feeds Share enabled “Fans” Shared Photos & Videos
Social Networking Contacts info Friends & Followers Strong Visual Stats Branding # of Updates Posted Updates Posted RSS enabled Posts Trail Below Twitter Search / Trends
How are you adding Friends?
Where's your next deal?
How are You Measuring Performance? • Friends on Facebook/LinkedIN • Questions Asked & Answered 90% • Brand citation search (#hashmarks) 78% 80% • Website visitors 72% 70% 70% • Blog Subscribers 62% 60% 56% 45% Visitors 50% 41% 40% 37% 30% 28% 20% 10% 0% 2000 2002 2004 2006 2008
So…What are you doing now? www.amoswhite3.com
Make Your Plan What’s my next step?
Participate
Embrace Change
Want to Learn More? Follow me ;-) @Mos42 coaching @ amoswhite3.Com http://amoswhite3.wordpress.com www.amoswhite3.com

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Social media marketing 052010

  • 1. Amos White Internet Marketing Training & Coaching www.amoswhite3.com Social Media Marketing For Business! for Distributed Presence, Extended Sphere of Influence, and Enriched Relationships
  • 4. Communication is… FaceBook 250,000 new registrations per day. Craigslist has 12 Billion page views monthly. Online! 78% find home or agent online. Youtube: 2 Billion views a day Online! Filipinos send 1 Billion text messages daily.
  • 5. Who is your audience?
  • 6. Where are your fans? and Followers? your Friends?
  • 7. What is your Road Map?
  • 8. So, how do I understand social networking?
  • 9. The Social Web Principles Participation Web 2.0 Openness Network Effects Web 2.0 So what do I need to know?
  • 10. Web 2.0 Marketing Requires Your 3-Dimensional Presence Be There Be present, current, a responsive resource… Share Info, links, media, opinions… Show you care Be open, personal, honest, fully disclosing…
  • 11. It Requires Integration Web Site Client Manager CRM Auto Responder CRM / ERP Blog Mobile Connectivity Social Presence
  • 12. Responsiveness A Real Estate Case Study 97% People search internet first 5 Realtors will be contacted (avg.) 80% Become client of first responder 2 hrs. Avg. response time SF Bay Area Sources: NAR Report Findings, March 2005. InManNews Reports, March 2007
  • 14. So what are you doing now? How do you “feed” your followers?
  • 15. Fan Pages Strong Branding Interactive Blog Keyword data points RSS feeds Share enabled “Fans” Shared Photos & Videos
  • 16. Social Networking Contacts info Friends & Followers Strong Visual Stats Branding # of Updates Posted Updates Posted RSS enabled Posts Trail Below Twitter Search / Trends
  • 17. How are you adding Friends?
  • 19. How are You Measuring Performance? • Friends on Facebook/LinkedIN • Questions Asked & Answered 90% • Brand citation search (#hashmarks) 78% 80% • Website visitors 72% 70% 70% • Blog Subscribers 62% 60% 56% 45% Visitors 50% 41% 40% 37% 30% 28% 20% 10% 0% 2000 2002 2004 2006 2008
  • 20. So…What are you doing now? www.amoswhite3.com
  • 21. Make Your Plan What’s my next step?
  • 24. Want to Learn More? Follow me ;-) @Mos42 coaching @ amoswhite3.Com http://amoswhite3.wordpress.com www.amoswhite3.com