Creating Killer Blog Content that Builds Your Business Can Be Fast & Easy


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Sure, there are plenty of places you can get free or nearly free content. But if you’re using your blog to market yourself and your business, crappy articles and a constant parade of guest posts are going to hurt far more than they help.

This WordCamp Raleigh presentation talked about how to quickly and easily create compelling, quality content that turns prospects into customers and clients.

We’ll cover how to write titles that “had them at hello,” painless ways to write posts that highlight your expertise, and even a few secrets from the copywriting world that get visitors' attention and keep them coming back for more.

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  • How content can help buildElements of killer contentGood, relatively fast contentSome key tips from copywriting to make your blog writing more effective
  • But fast content may not be good content… and you need good content to create a good impression and convince people to buy from youThen there are options that are OK, in small quantities. But too many guest posts and links to other’s posts undermine your credibility.
  • Attribution-ShareAlike 2.0 Generic People buy from people, not companiesEPW post
  • ?s they ask—email, FAQChiro marketing session, a copy review for nutritionist Short themed lists or long bookmark-worthy resource lists – favorite plug-ins60 second book reviewDone this with gems from WP meetup…did a series of posts last year from various conferences/seminars – each session a postCould also just post your comment on your blog w/ a linkbackEbooks, presentations, articlesInterview with Gary Vee I need to post
  • Could also just post your comment on your blog w/ a linkbackEbooks, presentations, articlesInterview with Gary Vee I need to postCan use other’s videos but be sure to give credit
  • 1500 visitors from this video I didn’t even create
  • Can use free conference call lines or Audacity to record contentThen hire a transcriptionist some place like OdeskOr use Google Voice—3 min voice mails that are transcribed & emailed to you
  • Mostly focus on giving content with a little obvious promotion. Subtle promotion is a better route.
  • 10 secs to get their attention, less depending on where they see your title at…Don’t be too clever…straightforward is good
  • The title has to capture people’s attention, keywords should be a secondary consideration…at least for the first week after the post is published.
  • Translate what you want to say into the wordsyour prospect or client would use…
  • CredibilityLikabilityRemember…people buy from people, not companies & generally skeptical Contact Us: Yes, credibility. See if you’re a “real” business. Good time to call or email may be.MUST have company name, street address, phone, and email listed. privacy, get a UPS box or rent a virtual office. Or look sketchy. And more people check than you form Some people just won’t do it. slightest internet breeze seems to break the forms and then no one can reach you at all. much contact information and as many ways for them to contact you as possible.SALESTrustworthinessworkhorse of site each product or service should have its own sales page. usually the weakest link in a website–offering a paragraph or two of information and a price or “contact us” for more information.
  • Source: Clayton Makepeace
  • Creating Killer Blog Content that Builds Your Business Can Be Fast & Easy

    1. 1. Creating Fast, Business-Building Content for Your Blog<br />Tracy Needham<br />Copywriter & Marketing Coach<br />Compelling Communications, LLC<br />@TracyNeedham<br /><br />
    2. 2. Lots of Ways to Get FAST Content…<br />
    3. 3. Blog Content Can Help Build Your Business By…<br />Know, Like & Trust (KLT) Factor<br />68% of people said they'd be more likely to trust a company if the message is coming from “a person like me” <br />
    4. 4. More Specifically…Attracting More Prospects<br />Use your blog by…<br /><ul><li>Promoting posts on social networks
    5. 5. Including keywords to attract search engine traffic
    6. 6. Re-publishing posts on article sites
    7. 7. Referring to blog posts that answer someone’s question in a forum</li></li></ul><li>More Specifically…Turning Prospects into Clients/Customers<br />Blogs help by…<br /><ul><li>Creating a rapport with them—so you’re “like them”
    8. 8. Becoming a resource & demonstrating your expertise
    9. 9. Building a relationship time—esp. getting subscribers</li></li></ul><li>More Specifically…Turning Prospects into Clients/Customers<br />Blogs help by…<br /><ul><li>Communicating the full value of what you do
    10. 10. Setting you apart from the pack
    11. 11. Zapping objections and answering questions</li></li></ul><li>More Specifically…Creating More Content<br />Combine posts into ebook format to create…<br /><ul><li>Free reports to give away as bonuses, attract subscribers
    12. 12. Create information products to sell—can easily add audio, checklists, etc. </li></li></ul><li>More Specifically…Creating More Content<br />Blogout content for books and products you<br />know you want to create<br /><ul><li>David Meerman Scott, The New Rules of Marketing & PR</li></li></ul><li>Elements of Killer Content<br />
    13. 13. Personality Counts…<br /><ul><li>Give opinions
    14. 14. Make comments as (asides)
    15. 15. Include stories and mentions of your life
    16. 16. Create videos</li></ul>But above all…be REAL.<br />Photo source: Thomas Hawk on FlickrCreative Commons Attribution Share-Alike 2.0 Generic license<br />
    17. 17. Ideas for Good, Fast Business-Building Content<br /><ul><li>Questions prospects & clients frequently ask
    18. 18. Problem you resolved for someone
    19. 19. Favorites & resources
    20. 20. Quick book review or summary
    21. 21. Recap meeting or workshop attended</li></li></ul><li>Ideas for Good, Fast Business-Building Content<br /><ul><li>Comments on other blogs & forum posts
    22. 22. Pieces of other content you’ve already created
    23. 23. Your thoughts on a Twitter trending topic
    24. 24. Audio recordings
    25. 25. Borrow a You Tube video</li></li></ul><li>My Favorite Blog Post<br />You Tube Video: The Vendor Client Relationship<br />Attracted 1,500+ visitors & post mentioned in a<br />Marketing Sherpa email newsletter<br />
    26. 26. Hate to Write?<br />Free conference lines<br />Audacity<br />Hire a transcriber from Odesk, etc<br />Google Voice<br />Photo Source: Ana Santos on Flickr Attribution NoDerivs 2.0 Generic Creative Commons License<br />
    27. 27. What About Promoting Your Biz?<br />
    28. 28. Other Must-Have Content for Your Blog<br /><ul><li>About Me page
    29. 29. Services/Products page or link to
    30. 30. Free report for subscribing
    31. 31. Contact information</li></li></ul><li>3 Tips from the Copywriting World for More Compelling Content<br />
    32. 32. 1. Have Them at Hello<br /><ul><li>Ask a question
    33. 33. Make it problem-oriented
    34. 34. Address a specific audience
    35. 35. Imply there’s a specific solution to pique their curiosity –</li></ul>Use “These”<br />Use numbers<br />
    36. 36. Killer Blog Titles <br />For ideas…<br />Flip through a magazine--National Enquirer, Cosmo<br />Visit sites such as<br />Tried-and-true template such as… <br />“how to….”<br />“# of ways/steps/secrets”<br />
    37. 37. Remember…<br />You’re writing for humans…not spiders!<br />
    38. 38. 2. Speak Their Language<br /><ul><li>The words THEY would use themselves
    39. 39. Keeping in mind what’s most important to THEM
    40. 40. Stories they can relate to
    41. 41. Familiar metaphors and references
    42. 42. Let them speak for themselves</li></li></ul><li>That Means NO…<br /><ul><li> Geek speak
    43. 43. Professional jargon
    44. 44. Consultantese
    45. 45. Expert speak
    46. 46. Unidentified Flying Acronyms</li></li></ul><li>3. Use Words that Tap Emotions<br />Emotions may play a bigger role than we think in EVERY decision we make. <br />Group of people w/brain injuries just to areas responsible for emotions. Everything else normal. But could never make decision—even about something like what to eat. <br />
    47. 47. 16 Dominant Emotions to Trigger Powerful Copy!<br />
    48. 48. Today, We Covered…<br />13 ways blog content can help attract and convert more prospects to clients and customers <br />The 3 essential elements of killer content<br />10 ways to create good, relatively fast content<br />3 key tips from sales copywriting to make your blog writing more effective<br />
    49. 49. Questions? Contact Me…<br />Tracy Needham<br />Copywriter & Marketing Coach<br />Compelling Communications, LLC<br />919.829.1539<br /><br /><br /><br /> @TracyNeedham<br />