2. What we’ll cover
✤ What is Networking 2.0?
✤ Why LinkedIn?
✤ Best Practices
✤ Optimization
3. Networking 2.0 is about taking what
you already do, and bringing it online.
4. Doing what you do best
✤ Network and build
relationships
✤ Schedule meetings with
clients
✤ Share your expertise
✤ Follow up and stay
connected
5. Why LinkedIn?
187 million members
as of September 30, 2012
Male Female LinkedIn Members byAge
18-24
25-34
42%
35-54
58%
54+
0 10 20 30 40
Source: http://amover.wordpress.com/
6. Why LinkedIn?
How Agents are Using Social Media Compared to the
General American Population
70
52.5
35
17.5
0
LinkedIn Facebook Twitter MySpace YouTube
Americans Agents
7. Why LinkedIn?
How Agents are Using Each Site for Business Reasons
80
60
40
20
0
News Leads Agent Communication Research
Facebook Twitter LinkedIn YouTube
8. Why LinkedIn?
✤ Increase visibility - Appear in search and help potential contacts find
you.
✤ Be findable - High school pals are CEOs too!
✤ Leverage your expertise - What’s the buzz in your industry? Keep
informed and add to the conversation.
✤ Due diligence - How can you really be of service to a prospect?
✤ Passive communication - Low pressure “keep in touch” tool
9. Rules of Engagement
✤ LinkedIn is a lot like a cocktail party - Connect and converse first,
don’t start with a sales pitch.
10. Rules of Engagement
✤ LinkedIn isn’t Facebook - Use a professional profile picture and
refrain from slang, shorthand, over-share of personal information.
11. Rules of Engagement
✤ Everything said online lives forever - Don’t say anything you
wouldn’t want your mother (or employer, or clients) to see.
12. Rules of Engagement
✤ Social media engagement is a long-term strategy - Showing you
have the commitment and resources to maintain your online
presences shows current and potential clients you have the
commitment and resources to serve their needs as well.
13. Getting the most out of your
LinkedIn account
✤ Complete your profile
✤ Make connections
✤ Join discussion groups
✤ Request recommendations
✤ Encourage endorsements
✤ Adjust privacy settings
✤ Tailor your alert preferences
✤ Add enhancements
✤ Promote
14. Completing your profile
✤ Upload a
professional-
looking photo
✤ List your last 2-3
jobs and titles
✤ Write an
executive
summary
26. Expand your reach
✤ Personalize your
LinkedIn URL
✤ Add the URL to
your business
cards, email
signatures,
anywhere you have
contact information
27. Other parts of this series
✤ Chapter 1: Social Media Overview & Best Practices
✤ Chapter 3: Facebook for Agents
✤ Chapter 4: Twitter for Agents
✤ Chapter 5: Social Media Enhancements
(Pinterest, Instragram, YouTube, Slide Share)
