Anvil InnoTech LinkedIn Tips 0409

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LinkedIn tutorial presented by Kent Lewis of Anvil Media at InnoTech April, 2009 in Portland, Oregon.

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Anvil InnoTech LinkedIn Tips 0409

  1. 1. Building Business and Managing Reputation via LinkedIn Kent Lewis, President Anvil Media & Formic Media www.anvilmediainc.com – enterprise SEM www.formicmedia.com – SEM for small biz
  2. 2. Anvil Media, Inc. Background <ul><li>Search engine marketing agency </li></ul><ul><li>Specialize in SEO, PPC & SMM </li></ul><ul><li>Founded in 2000 </li></ul><ul><li>13 full-time employees </li></ul><ul><li>40 clients </li></ul><ul><li>PBJ 10 th Fastest Growing Small Company 2007 </li></ul><ul><li>PBJ 10 th Most Philanthropic Company 2007 </li></ul><ul><li>Spun-off Formic Media in ‘08 for small business </li></ul>
  3. 3. Agenda <ul><li>Profile </li></ul><ul><li>Connections </li></ul><ul><li>Groups </li></ul><ul><li>Applications </li></ul><ul><li>Q&A </li></ul>
  4. 4. <ul><li>Why Care About LinkedIn? </li></ul><ul><li>Build business via networking </li></ul><ul><li>Increase awareness & credibility </li></ul><ul><li>Manage reputation in search </li></ul>
  5. 5. <ul><li>Personal Profile </li></ul><ul><li>Electronic resume </li></ul><ul><li>Recommendations add dimension </li></ul><ul><li>Optimize for visibility in search </li></ul>
  6. 6. <ul><li>Company Profile </li></ul><ul><li>New beta feature </li></ul><ul><li>Services and statistics </li></ul><ul><li>Employees should connect </li></ul>
  7. 7. <ul><li>Networking </li></ul><ul><li>Search your network </li></ul><ul><li>Look for jobs or connections </li></ul><ul><li>Request introductions </li></ul>
  8. 8. <ul><li>Groups </li></ul><ul><li>Online communities </li></ul><ul><li>News, forum and messaging </li></ul><ul><li>Monitor, communicate & engage </li></ul>
  9. 9. <ul><li>Groups </li></ul><ul><li>Monitor activity </li></ul><ul><li>Post jobs and news </li></ul><ul><li>Manage members </li></ul>
  10. 10. <ul><li>Applications </li></ul><ul><li>Free tools that enhance profile </li></ul><ul><li>Integrate external content </li></ul><ul><li>Engage with community </li></ul>
  11. 11. <ul><li>Questions & Answers </li></ul><ul><li>Gain insights from Qs & As </li></ul><ul><li>Participate & generate awareness </li></ul><ul><li>Engage & build thought leadership </li></ul>
  12. 12. <ul><li>Account Upgrades </li></ul><ul><li>Introductions </li></ul><ul><li>InMails </li></ul><ul><li>Network searches </li></ul>
  13. 13. Social Media Success Factors <ul><li>Monitor & Measure </li></ul><ul><li>Create & Communicate </li></ul><ul><li>Engage & Empower </li></ul>
  14. 14. LinkedIn Resources <ul><li>http://blog.linkedin.com/ </li></ul><ul><li>http://www.linkedintelligence.com/ </li></ul><ul><li>http://search.techrepublic.com.com/search/linkedin.html </li></ul><ul><li>http://updates.zdnet.com/tags/linkedin.html </li></ul><ul><li>http://jobmachine.net/node/371 </li></ul><ul><li>http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html </li></ul><ul><li>http://www.sachistudio.com/blog/2008/07/01/linkedin-resources/ </li></ul><ul><li>http://socomsales.com/word/2007/add-linkedin-integration-to-salesforcecom/ </li></ul><ul><li>http://www.anvilmediainc.com/linkedin-twitter-profile-optimization-article.htm </li></ul><ul><li>http://www.anvilmediainc.com/social-media-marketing-campaign-strategy.htm </li></ul>
  15. 15. Thank You SEM & eMarketing workshops at PSU SEMpdx Hot Seat @InnoTech this afternoon Visit Anvil’s SEM Resources section www.anvilmediainc.com/resources LinkedIn: linkedin.com/in/kentlewis Twitter: kentjlewis Connect or contact: kent@anvilmediainc.com

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