This document discusses how to build a business in today's highly connected world through social media and technology. It emphasizes developing connections within one's community through platforms like Facebook, LinkedIn, and YouTube in order to generate business from referrals. It provides tips for using social media to build one's brand and profile, engage with clients, generate leads, and ultimately increase transactions and revenue. Specific guidance is offered on setting up professional pages and timelines on Facebook and using features like events, videos, and engagement to connect with potential customers.

1. Building Business in a Highly Connected
World
Build Your Community…
~ Build Your Business
Empowered By Success 4 Your Business

2. Objectives Today

3. Our Brain
There is an Art & A Science

4. Say The Color --- Not the Word

5. The Future of Business
 Social Media, Mobile Apps, & Technology will
continue to play a dominant role!
 Lead Capture & Capturing eMail addresses becomes
an important daily task.
 Wired clients and prospects are looking to develop an
Electronic Rapport with competent Professionals.

6. Today’s Modern Clients
 More Knowledgeable
 Better Prepared
 Less Likely to Waste Your Time
 Connected & Plugged In
 Want Instant Gratification
 Often Return Clients
 Will Gives Referrals

7. Where Does Business Come From?
Statistics Show
66% of All Business Generated from 4 sources:
1) Family
2) Friends
3) Close Acquaintances
4) Past Clients
Key Element:
Develop Referrals from these Sources
Source: ProspectsPlus

8. Technology Overload
 Websites
 Social Media
 Syndication/RSS
 SEO
 Applications
 Mobile Solutions
 QR Codes
 Blogging
 Widgets
 Video
 Flash
 Podcasts / Audio
 Online Docs

10. Top 20 US Sites The Fundamental Shift
1 Google 11 Blogspot.com
2 Facebook 12 Windows Live
3 Yahoo! 13 MSN
4 YouTube 14 Go
5 Amazon.com 15 Bing
6 Wikipedia 16 Pinterest
7 eBay 17 PayPal
8 Twitter 18 ESPN
9 Craigslist 19 AOL
10 LinkedIn 22 WordPress.com

12. The “5” Pillars
Building Clients for Life
Print
E-Mail
Video Constant Contact Strategies
Marketing
Internet
Social
Media
A Complete Marketing Action Plan

13. Basic Lead Cycle
Generation
Contacts
Conversion Capture
Pipeline
Cultivation

14. What Got
You Here…
Won’t Get
You There!

15. The Key to Developing A Long
Term Successful Business

16. The Mobile Revolution
 6 Billion Mobile Phones
 87% of the World Population
 25% Internet on Mobile
Americans Average Use
2.7 Hours Per Day
200 Million Videos Viewed on
Mobile Phones Per Day
Christmas 2011 – 7 Million Smart Phones Sold
 The Next Day – 240 Million Apps Downloaded
52% of Perspective Buyers Use their Mobile to Search for a Home

18. Mobile Strategy
Provide to your Clients for FREE

20. Marketing is Crucial to Grow Your Business
Contacts Create Contracts
Prospecting Must Be A Daily Journey!

21. Building A 3
Superior Online Blogging! Major SEO &
Presence! Online Building Benefits!
2
LinkedIn / Twitter / Pinterest - Top
Networks... Great for Online Presence!
1
YouTube Rocks! Start shooting Video’s…
Great for tags and keywords…

23. Video’s Rock!
Consumers Love Watching Video
 Personal Profile
 Client Testimonies
 Local Businesses
 Community Events
 Tips for Consumers
 Weekly Trend Updates
Keep them Short & Sweet – 90 seconds or less

24. Building A Following

25. LinkedIn Tools
 Connections
 Recommendations
 Groups
 Jobs
 News
 Answers
 Applications

26. Pinterest – People Love Photos

28. Blog Posting Tools E-Mail
Widgets
Mobile Apps

29. 70% of Your Community is Already Here!
Building Your Business in a Highly Connected World

30. 1st Step

32. 3 Basic Elements of Facebook Timeline

34. Manage All Your
Marketing Activities
 Target Market Contact Lists
 Event Marketing
 Pages
 Groups
 Apps
 Interests

35. Personal Profile Setup

36. Privacy Settings – How you Connect

37. Target Marketing – Using Lists

38. Building Your Database – Prospecting

39. Your Timeline Profile

40. Timeline & Life Events

41. Pictures - Albums - Videos

42. Power Marketing with Events
 Open House’s
 Home Buyer Seminars
 Client Appreciation Parties
 Networking Events
 Birthday Parties
 Grand Openings
 Seminars
 Meet Ups
 & Just about anything…

44. Professional Timeline Business Page

67. Viral - Client Referral Feature

68. Auto Posting
 Local Information
 Local Events
 Housing Market
 Foreclosure Information
 Mortgage News
 Custom News Feeds

69. Additional Features
Videos
Widgets
Flash Pictures
Lead Forms
Website Links

72. Art & Science of Posting…
Educational: Community:
 FAQ’s • Events
 School Information • History
 Recreation • Charities
 Local Businesses • Videos
 Government • Pictures
 Political • Local Attractions
 Real Estate • Hidden Treasures
Keep it Fun & Interesting!!!

73. Time Commitment
10 – 15 Minutes Per Day
Daily
2 – 3 Minutes Posting
2 – 3 Minutes Inviting
4 - 5 Minutes Engaging
Weekly
1 – 2 Hours Community Building
(Liking & Engaging with Local Businesses)

74. P.D.C.A.
Plan Do Check Adjust
People don’t Plan to Fail
We just Fail to Plan!
You Can’t do anything about Yesterday and what you
do today will determine your Tomorrow!

76. Social Media Success Summary
Social Media Networks are Your Market Place to:
Build Your Community
Increase Your Presence
Capture More Leads
Cultivate Prospects
Turn Leads Into Transactions
Give, Help, Assist, Serve, Contribute, & Connect!

77. Professional Timeline Business System

78. Hands-On Interactive Workshops

79. Rave Reviews

80. Let’s Connect!
www.fb.com/RobTBates
Rob T. Bates
Speaker Strategist Coach
408-375-9402
rob@S4YBacademy.com
Empowering You to Build Your Business!