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WSI Social Media 101

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WSI 4 Real Web
WSI 4 Real Web

Overview of Social Media sites: Facebook, Twitter and LinkedIn. Social Media basics www.wsi4realweb.com | 866-462-7456.

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50% of my advertising budget is wasted, The trouble is I do not know which 50%. John Wanamaker 1838-1922
What Is Social Media? A category of sites that is based on user participation and user-generated content social mediais basically aconversation socialmedia hi What’s up?
Consumers Rule. Users Control their own online experience Users Influencethe experiences of others Users Expect brands/companies to be Accessible, Authentic, Transparent...
Consumers Use Networks Such As
Who is in this Conversation? Spectators – Watch, Read, Listen 69% 2. Influencers – Involved & Contribute
Effective Social Media Optimization What’s in it for YOU.
5 reasons why…. SMO is GOOD for YOU?
Why is SMO Good for YOU? Reason #1 Search Engine Rankings SMO often results in Multiple rankings: Your channel, Your page, Your blog, etc. can all find 1st page rankings
Why is SMO GOOD for YOU Reason #2 Public Relations Web 1.0Web 2.0 Static, standard-form Find Web “Influencers” news releases - Key Bloggers, - Twitterers - Video Sites - Forum Moderators - RSS Feeds - PR Web  
Why is SMO GOOD for YOU Reason #3 “RICH” Content Web 1.0Web 2.0 None Most  Great Social Media = Engaging Value-RichContent 
Why is SMO GOOD for YOU Reason #4 Link Building In-Bound Links are an important SEO factor   ,[object Object]
Cross-promote in each of your social media sites...  profile links to your blog, visa versa;  channel links to corporate site;  account links to everything!
Why is SMO GOOD for YOU Reason #5 Customer Service & Retention: Social-media interaction for consumer is: - Better than a call or email to nameless, faceless corp. - Speedier response  
Case Study: How the Largest Campaign in the US History Won using Social Media
You + SMO = More Touch Points Where is the your Group? Why Not have a Page? Start a Social Networking Site Start a Blog “Tweet” on
TheOpportunity Come Join The Conversation
CASE Studies
Drill Down or Your Direction Twitter Facebook LinkedIN
Jack Hit by Bus & Launch of New Logo
3 Approaches to Twittering 1. Conversational Twitters ( Zappos.com) 2. News Feed Twitters (Amazon, NY Times) 3. Reputation Monitoring Twitters (Dell)
Zappos.com CEO’s Business Card
Zappos is empowering all their employees to engage with customers through Twitter. Their company is all about creating a GREAT customer experience (252+ Employee Twitter Accounts)
* Search Tool: www.search.twitter.com to search Twitter database. Usewww.TinyUR.com and www.Bit.ly.com to abbreviate links . Twitter posts are so brief (limited to 140 characters), conventional website addresses don’t fit. www.Twellow.com: Helps you can find people who are related to your business and special interests. www.Tweetdeck.com: Gives you a lot more control over what you see on the screen it keeps your contacts and topics organized and characterized. Tools
Building Community Add Friends Create Friend Lists Join Groups Post Questions Answer Questions
Ten Keys Areas of FaceBook Profile Basic Info Personal Info Status Updates Friends ,[object Object]
Video Tagged of You
Wall Posts
Education Info
Work Info,[object Object]
Privacy Settings: Who Can See This? - THE KEY ,[object Object]
Friends
Everyone
My Network and Friends
Friends of Friends
Only Friends

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WSI Social Media 101

  • 1. 50% of my advertising budget is wasted, The trouble is I do not know which 50%. John Wanamaker 1838-1922
  • 2. What Is Social Media? A category of sites that is based on user participation and user-generated content social mediais basically aconversation socialmedia hi What’s up?
  • 3. Consumers Rule. Users Control their own online experience Users Influencethe experiences of others Users Expect brands/companies to be Accessible, Authentic, Transparent...
  • 5. Who is in this Conversation? Spectators – Watch, Read, Listen 69% 2. Influencers – Involved & Contribute
  • 6. Effective Social Media Optimization What’s in it for YOU.
  • 7. 5 reasons why…. SMO is GOOD for YOU?
  • 8. Why is SMO Good for YOU? Reason #1 Search Engine Rankings SMO often results in Multiple rankings: Your channel, Your page, Your blog, etc. can all find 1st page rankings
  • 9. Why is SMO GOOD for YOU Reason #2 Public Relations Web 1.0Web 2.0 Static, standard-form Find Web “Influencers” news releases - Key Bloggers, - Twitterers - Video Sites - Forum Moderators - RSS Feeds - PR Web  
  • 10. Why is SMO GOOD for YOU Reason #3 “RICH” Content Web 1.0Web 2.0 None Most  Great Social Media = Engaging Value-RichContent 
  • 11.
  • 12. Cross-promote in each of your social media sites...  profile links to your blog, visa versa;  channel links to corporate site;  account links to everything!
  • 13. Why is SMO GOOD for YOU Reason #5 Customer Service & Retention: Social-media interaction for consumer is: - Better than a call or email to nameless, faceless corp. - Speedier response  
  • 14. Case Study: How the Largest Campaign in the US History Won using Social Media
  • 15.
  • 16.
  • 17.
  • 18. You + SMO = More Touch Points Where is the your Group? Why Not have a Page? Start a Social Networking Site Start a Blog “Tweet” on
  • 19. TheOpportunity Come Join The Conversation
  • 21. Drill Down or Your Direction Twitter Facebook LinkedIN
  • 22. Jack Hit by Bus & Launch of New Logo
  • 23. 3 Approaches to Twittering 1. Conversational Twitters ( Zappos.com) 2. News Feed Twitters (Amazon, NY Times) 3. Reputation Monitoring Twitters (Dell)
  • 24. Zappos.com CEO’s Business Card
  • 25. Zappos is empowering all their employees to engage with customers through Twitter. Their company is all about creating a GREAT customer experience (252+ Employee Twitter Accounts)
  • 26. * Search Tool: www.search.twitter.com to search Twitter database. Usewww.TinyUR.com and www.Bit.ly.com to abbreviate links . Twitter posts are so brief (limited to 140 characters), conventional website addresses don’t fit. www.Twellow.com: Helps you can find people who are related to your business and special interests. www.Tweetdeck.com: Gives you a lot more control over what you see on the screen it keeps your contacts and topics organized and characterized. Tools
  • 27. Building Community Add Friends Create Friend Lists Join Groups Post Questions Answer Questions
  • 28.
  • 32.
  • 33.
  • 36. My Network and Friends
  • 42.
  • 43. 1.Profile 2. Jobs 3. People 4. Answers 5. Companies 6. Groups 7. Applications 8. Privacy Settings
  • 45. Summary 6 Ways to Generate Leads with LinkedIn and Facebook: Selectively Connect with existing relationships and thought leaders Strategically Join appropriate groups Ask Questions Answer Questions Give free stuff: Webinar, white papers. Help others
  • 46.
  • 48. Summary What are the Companies and Industries Where Social Media is Working Best? Major Corporations & Brands Politics Small & Mediums businesses Experts in their fields Network marketing Human Resources Promotion – Live Events
  • 49. Summary What are the Top Misconceptions about using Facebook and LinkedIn? It’s for Kids Only Social and Not a Business Tool Too Time Consuming Difficult to Learn Loose My Privacy

Editor's Notes

  1. Case Study – WSI VescellOther Case Studies - pdfMarc – in the best interests of your time. Where do we go from here? Choices.