1. BlitzMetrics
Search Engine Marketing and Website Optimization
(720) 336-0775 // www.BlitzMetrics.com
Advertising
on
Facebook

2. Facebook is not AdWords
Pay Per Click Marketing Comparison
Traditional PPC Social Media PPC
Targeting Keywords Profile Attributes
Viral Effects Limited Word of Mouth Heavy Social Interactions /
Posting to Feed
Pricing Well-Developed Niches Undifferentiated Run-of-
Network
Sophistication of Campaigns Multiple Methods to
Communicate
(API, web, client tool)
Simple Web Interface
Advertisers Well Developed Teen Brands / Spam

3. About Identity, Not Queries
Targeting in Facebook is about who people are,
not what they search for.
If you use Facebook and you’re gay you’ll be
flooded with gay ads all day.
Facebook allows advertisers to target people
based off of Gender, Relationship Status, and
Sexual Preferences, among other things.

4. Profile Attributes as Keywords
Use profile attributes as a proxy for keywords. Here
are the top dozen Facebook Keywords:
1) Simpsons
2) House
3) Family Guy
4) Music
5) Barack Obama
6) Dormir
7) Grey’s Anatomy
8) Chocolate
9) Friends
10) Nutella
11) Sleeping
12) Pizza

5. What Sites do your Customers Visit?

6. Facebook Local Advertising
82% of Facebook advertising in 2014
will come from Local.
Borrell Associates Assessment
(http://www.fastcompany.com/blog/clay-dillow/culture-buffet/location-location-location-74-facebooks-2009-ad-revenue-come-local-a /)

7. Facebook & Demand Generation
Facebook:
For
Demand Generation,
Not
Demand Harvesting

8. Facebook Campaign Example

9. Facebook = AdWords, Circa 2003

10. Ad Multiplication
Multiplication of 10 images, 3 body copy, 5 demo
targets (age and gender), 2 landing pages
= 300 ad variations

11. Interest Targeting

12. The Secret?

13. What to Expect in the Next 12 Months
?

14. Our Premium QuickStart Package!
PREMIUM PACKAGE BENEFITS:
*Ads account created and set up properly under your name (if you don't have one).
*Quick optimization of up to 3 campaigns inside one account.
*Ensure News Feed coverage with page post ads.
*Competitive analysis of 3 companies/organizations you choose.
*Create word of mouth via 3 sponsored stories.
*Supercharge your email program by hitting your subscribers on Facebook.
*A recorded 90 minute session with a senior analyst.
*Deep list segmentation and look-a-like audience setup to grow your list and convert better.
*Private two hour recorded session with Dennis to review your ad campaigns.
*Conversion optimization set-up — implementing the offsite pixel to drive more conversions.
*At least 3 content strategies that will drive more targeted traffic.
*One month of follow-up support via email.
*Immediate priority in the queue.
$5,000

15. Thank You!
Dennis Yu
Twitter.com/dennisyu | dennis@blitzmetrics.com
Facebook.com/DennisYu