Twitter 101: Taking Flight Presented By:
VQC Designs <ul><ul><li>Founded in 2001 </li></ul></ul><ul><ul><li>Offering solutions: </li></ul></ul><ul><ul><ul><li>Web ...
Successful Web Presence <ul><ul><li>Mixture of Elements </li></ul></ul><ul><ul><ul><li>Website </li></ul></ul></ul><ul><ul...
 
<ul><ul><li>Idea </li></ul></ul><ul><ul><ul><li>SMS Communication </li></ul></ul></ul><ul><ul><li>History </li></ul></ul><...
<ul><li>600% Growth in Unique Visitors this past year </li></ul>
How About PA & HBG?
Marketing  Harrisburg International Airport
Market Research
Connecting with Customers Comcast
Sharing Information/News CBS 21 News
Ideas for business use?
Earning Your Wings
Wireless Connection <ul><li>ID:HangLoose </li></ul><ul><li>PW: Surf1234 </li></ul>
Twocabulary <ul><li>Twitter users or group of twitter users [noun] </li></ul><ul><li>Tweep / Tweeple </li></ul>Sharing a t...
Twocabulary <ul><li>Twitter-Verse </li></ul>Sending private message directly to Tweep Direct Message Tweet - Up Physical m...
 
Twocabulary <ul><li>All the tweeps and their activities taking place in relation to Twitter [Noun] </li></ul><ul><li>Twitt...
Twitter.com
Sign Up Screen
Finding Your Friends Skip this for now
WELCOME!
Top  Navigation  Bar <ul><li>Home </li></ul><ul><ul><li>Shows live feed of tweets </li></ul></ul><ul><ul><li>Follower info...
Home Page
Settings Page
Account Info
One-Line Bios <ul><li>Brief Summary </li></ul>Key Word Summary Promotion
Mobile Set-Up
Setting up Notices
Your Picture
Design  Customization
Custom Designs
Custom Designs
Custom Designs
3 rd  Party Connections
Public Profile
Your Twitter Plan <ul><ul><li>What is a success? </li></ul></ul><ul><ul><ul><li>Followers? </li></ul></ul></ul><ul><ul><ul...
The Art of the Tweet <ul><ul><li>General formats </li></ul></ul><ul><ul><ul><li>Informational </li></ul></ul></ul><ul><ul>...
The Art of the Tweet
The Art of the Tweet
The Art of the Tweet
<ul><ul><li>The @ Reply </li></ul></ul>Interactions <ul><ul><li>The ReTweet </li></ul></ul>
Interactions <ul><ul><li>Direct Messaging </li></ul></ul>
Who Will You Follow? <ul><ul><li>Target Followers </li></ul></ul><ul><ul><ul><li>Who is your audience? </li></ul></ul></ul...
Tweep Demographics
Tweep Demographics
Tweep Demographics
Who Will You Follow? <ul><ul><li>Tweep’s Influence </li></ul></ul><ul><ul><ul><li>Following/Follower Ratio  </li></ul></ul...
Who Will You Follow?
Klout <ul><li>Measure a Tweep’s Power </li></ul>
Twools <ul><ul><li>3rd Party Tools </li></ul></ul><ul><ul><ul><li>TweetDeck </li></ul></ul></ul><ul><ul><ul><li>Seesmic </...
Strategy <ul><ul><li>Set 30 day plan </li></ul></ul><ul><ul><ul><li># Followers </li></ul></ul></ul><ul><ul><ul><li>Web-si...
One Last Piece of Advice <ul><li>Have Fun </li></ul>
QUESTIONS? @VQCdesigns @AQsucka
Resources <ul><li>http://www.ignitesocialmedia.com/2009-social-network-analysis-report/#twitter </li></ul><ul><li>http://w...
 
Upcoming SlideShare
Loading in …5
×

Twitter 101: Taking Flight

776 views

Published on

A presentation for the small business getting started with Twitter.

Published in: Business
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
776
On SlideShare
0
From Embeds
0
Number of Embeds
20
Actions
Shares
0
Downloads
0
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide
  • Twitter 101: Taking Flight

    1. 2. Twitter 101: Taking Flight Presented By:
    2. 3. VQC Designs <ul><ul><li>Founded in 2001 </li></ul></ul><ul><ul><li>Offering solutions: </li></ul></ul><ul><ul><ul><li>Web Design </li></ul></ul></ul><ul><ul><ul><li>Web Hosting </li></ul></ul></ul><ul><ul><ul><li>Application/Database Development </li></ul></ul></ul><ul><ul><ul><li>Internet Marketing </li></ul></ul></ul><ul><ul><ul><li>Ecommerce </li></ul></ul></ul>
    3. 4. Successful Web Presence <ul><ul><li>Mixture of Elements </li></ul></ul><ul><ul><ul><li>Website </li></ul></ul></ul><ul><ul><ul><li>Blog </li></ul></ul></ul><ul><ul><ul><li>Search Presence </li></ul></ul></ul><ul><ul><ul><ul><li>SEO </li></ul></ul></ul></ul><ul><ul><ul><ul><li>PPC </li></ul></ul></ul></ul><ul><ul><ul><li>Banner Ads </li></ul></ul></ul><ul><ul><ul><li>Social Medi a </li></ul></ul></ul>Increase Traffic, Increase Exposure, Increase ROI Image Credit: Mainline Media, LLC
    4. 6. <ul><ul><li>Idea </li></ul></ul><ul><ul><ul><li>SMS Communication </li></ul></ul></ul><ul><ul><li>History </li></ul></ul><ul><ul><ul><li>March 21, 2006: Jack Dorseytweets: “Just setting up my twttr” </li></ul></ul></ul><ul><ul><li>Exponential Growth </li></ul></ul><ul><ul><ul><li>27 Million People Per Month </li></ul></ul></ul>What’s Happening?
    5. 7. <ul><li>600% Growth in Unique Visitors this past year </li></ul>
    6. 8. How About PA & HBG?
    7. 9. Marketing Harrisburg International Airport
    8. 10. Market Research
    9. 11. Connecting with Customers Comcast
    10. 12. Sharing Information/News CBS 21 News
    11. 13. Ideas for business use?
    12. 14. Earning Your Wings
    13. 15. Wireless Connection <ul><li>ID:HangLoose </li></ul><ul><li>PW: Surf1234 </li></ul>
    14. 16. Twocabulary <ul><li>Twitter users or group of twitter users [noun] </li></ul><ul><li>Tweep / Tweeple </li></ul>Sharing a tweep’s tweet, verbatim [verb or noun] ReTweet The act of updating your Twitter status Tweeting Your 140 character message Tweet
    15. 17. Twocabulary <ul><li>Twitter-Verse </li></ul>Sending private message directly to Tweep Direct Message Tweet - Up Physical meeting organized via Twitter
    16. 19. Twocabulary <ul><li>All the tweeps and their activities taking place in relation to Twitter [Noun] </li></ul><ul><li>Twitter-Verse </li></ul>Someone who is using Twitter for business opportunity [noun] Twitterpreneur Sending public tweet in response to another tweet [noun or verb] @reply
    17. 20. Twitter.com
    18. 21. Sign Up Screen
    19. 22. Finding Your Friends Skip this for now
    20. 23. WELCOME!
    21. 24. Top Navigation Bar <ul><li>Home </li></ul><ul><ul><li>Shows live feed of tweets </li></ul></ul><ul><ul><li>Follower info </li></ul></ul><ul><ul><li>Searches, RT’s, Lists </li></ul></ul><ul><li>Profile </li></ul><ul><ul><li>Personal Page </li></ul></ul><ul><ul><li>Info </li></ul></ul><ul><ul><li>Only your tweets </li></ul></ul><ul><li>Find People </li></ul><ul><ul><li>Hey! </li></ul></ul><ul><li>Settings </li></ul><ul><ul><li>Customize Twitter Profile </li></ul></ul><ul><ul><li>Mobile Device </li></ul></ul><ul><ul><li>Page Design </li></ul></ul><ul><ul><li>Page Background </li></ul></ul><ul><ul><li>Connections </li></ul></ul><ul><li>Help </li></ul><ul><ul><li>Get Help! </li></ul></ul><ul><li>Sign-Out </li></ul>
    22. 25. Home Page
    23. 26. Settings Page
    24. 27. Account Info
    25. 28. One-Line Bios <ul><li>Brief Summary </li></ul>Key Word Summary Promotion
    26. 29. Mobile Set-Up
    27. 30. Setting up Notices
    28. 31. Your Picture
    29. 32. Design Customization
    30. 33. Custom Designs
    31. 34. Custom Designs
    32. 35. Custom Designs
    33. 36. 3 rd Party Connections
    34. 37. Public Profile
    35. 38. Your Twitter Plan <ul><ul><li>What is a success? </li></ul></ul><ul><ul><ul><li>Followers? </li></ul></ul></ul><ul><ul><ul><li>Website Traffic </li></ul></ul></ul><ul><ul><ul><li>Awareness </li></ul></ul></ul><ul><ul><li>What will you Tweet? </li></ul></ul><ul><ul><li>Who will you Follow? </li></ul></ul>
    36. 39. The Art of the Tweet <ul><ul><li>General formats </li></ul></ul><ul><ul><ul><li>Informational </li></ul></ul></ul><ul><ul><ul><li>Fun </li></ul></ul></ul><ul><ul><ul><li>Promotional </li></ul></ul></ul><ul><ul><ul><li>Questions </li></ul></ul></ul><ul><ul><li>Adding value is good </li></ul></ul><ul><ul><li>Have a personality </li></ul></ul><ul><ul><li>Know your message </li></ul></ul>
    37. 40. The Art of the Tweet
    38. 41. The Art of the Tweet
    39. 42. The Art of the Tweet
    40. 43. <ul><ul><li>The @ Reply </li></ul></ul>Interactions <ul><ul><li>The ReTweet </li></ul></ul>
    41. 44. Interactions <ul><ul><li>Direct Messaging </li></ul></ul>
    42. 45. Who Will You Follow? <ul><ul><li>Target Followers </li></ul></ul><ul><ul><ul><li>Who is your audience? </li></ul></ul></ul><ul><ul><ul><li>What are their interests? </li></ul></ul></ul><ul><ul><ul><li>Where are they located? </li></ul></ul></ul><ul><ul><ul><li>Why should they listen? </li></ul></ul></ul><ul><ul><li>Find your followers </li></ul></ul><ul><ul><ul><li>Search Criteria </li></ul></ul></ul><ul><ul><ul><li>Follow people </li></ul></ul></ul>
    43. 46. Tweep Demographics
    44. 47. Tweep Demographics
    45. 48. Tweep Demographics
    46. 49. Who Will You Follow? <ul><ul><li>Tweep’s Influence </li></ul></ul><ul><ul><ul><li>Following/Follower Ratio </li></ul></ul></ul><ul><ul><ul><li>Lists </li></ul></ul></ul><ul><ul><ul><li>Tweets </li></ul></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><ul><li>Read tweets </li></ul></ul></ul><ul><ul><ul><li>Interactions & RT’s </li></ul></ul></ul>
    47. 50. Who Will You Follow?
    48. 51. Klout <ul><li>Measure a Tweep’s Power </li></ul>
    49. 52. Twools <ul><ul><li>3rd Party Tools </li></ul></ul><ul><ul><ul><li>TweetDeck </li></ul></ul></ul><ul><ul><ul><li>Seesmic </li></ul></ul></ul><ul><ul><li>Mobile Tools </li></ul></ul><ul><ul><ul><li>Twitterific </li></ul></ul></ul><ul><ul><ul><li>TwitterBerry </li></ul></ul></ul><ul><ul><li>Web-Based </li></ul></ul><ul><ul><ul><li>Bit.ly </li></ul></ul></ul><ul><ul><ul><li>Twellow </li></ul></ul></ul>Twitter.com/downloads http://twitter.pbworks.com/
    50. 53. Strategy <ul><ul><li>Set 30 day plan </li></ul></ul><ul><ul><ul><li># Followers </li></ul></ul></ul><ul><ul><ul><li>Web-site Traffic </li></ul></ul></ul><ul><ul><li>Set time each day </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><ul><li>Followers </li></ul></ul></ul><ul><ul><ul><li>Competitors </li></ul></ul></ul><ul><ul><ul><li>Locals </li></ul></ul></ul><ul><ul><li>Include Twitter in your Branding </li></ul></ul><ul><ul><ul><li>Website </li></ul></ul></ul><ul><ul><ul><li>@username </li></ul></ul></ul><ul><ul><ul><li>Blog </li></ul></ul></ul><ul><ul><ul><li>Other Social Media </li></ul></ul></ul><ul><ul><ul><li>Email Signature </li></ul></ul></ul>
    51. 54. One Last Piece of Advice <ul><li>Have Fun </li></ul>
    52. 55. QUESTIONS? @VQCdesigns @AQsucka
    53. 56. Resources <ul><li>http://www.ignitesocialmedia.com/2009-social-network-analysis-report/#twitter </li></ul><ul><li>http://www.sysomos.com/insidetwitter/ </li></ul><ul><li>http://www.twellow.com/twellowhood/ </li></ul>

    ×