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Clicks Meet Mortar


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How the a social, location and mobile future affects real world businesses.

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Clicks Meet Mortar

  1. 1. Clicks Meet Mortar How Location, Social & Mobile are going to disrupt how we buy in person Geoff McQueen, Managing Director, Internetrix @geoffmcqueen
  2. 3. Location, Social and Mobile <ul><li>Location – where you are, where you’ve been </li></ul><ul><li>Social – who you’re with, who you care about </li></ul><ul><li>Mobile – small, smart, always in your pocket </li></ul><ul><li>Together – the most powerful tool to listen to and influence consumer behaviour in history </li></ul>
  3. 4. Leading the Revolution
  4. 5. Gowalla & Foursquare <ul><li>Checkin-concept </li></ul><ul><li>Friends & intros </li></ul><ul><li>Game Mechanics </li></ul><ul><ul><li>Mayorship </li></ul></ul><ul><ul><li>Badges </li></ul></ul>
  5. 6. Facebook Places <ul><li>Launched last week </li></ul><ul><li>Only in US for now </li></ul><ul><li>Uses check-in </li></ul><ul><li>Has 500 vs 3m users </li></ul><ul><li>Links to Pages, Ads, etc </li></ul>
  6. 7. Google Places & Latitude <ul><li>Latitude is passive </li></ul><ul><li>Stronger privacy </li></ul><ul><li>Part of the “Maps” app </li></ul><ul><li>Few social connections </li></ul><ul><li>A lot to gain & lose by getting it right </li></ul>
  7. 8. Specials, Mayors and Coupons <ul><li>Businesses can choose how the respond to this </li></ul><ul><ul><li>Promote a special deal </li></ul></ul><ul><ul><li>Mayors drink free </li></ul></ul><ul><ul><li>Show your checkin for a discount </li></ul></ul>
  8. 9. Conclusions <ul><li>Australian businesses are miles behind in e-commerce </li></ul><ul><li>This trend is coming – fast </li></ul><ul><li>Get on the front foot now </li></ul>