Social Media Revisited


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This session will cover the basics of all the major social media networks, while providing new, fresh information to the 'seasoned' individual. Come learn about all the major
social networks such as Facebook, LinkedIn and Twitter, the benefits of blogging, what makes a complete profile, how to manage your contacts, friends, and/or fans, basic do’s and don’ts, and the features and benefits of real estate specific social networks such as Trulia, Zillow, and Active Rain

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  • Social Media Revisited

    1. 1. Social Media Education Series<br />SOCIAL MEDIA REVISITED<br />Damien Steiner Smith<br />Social Media Consultant<br />Guerrilla Social Media<br />
    2. 2. Follow the conversation<br /><br />Hashtag<br />#YPNGSM<br />
    3. 3. Guerrilla Who?<br />US Navy<br />Legal Insurance Sales<br />Founder Guerrilla Social Media<br />Co-Organizer Social Media @ the Beach<br />Co-Founder Social Media Club Virginia Beach<br />
    4. 4. Web Results<br />
    5. 5. Search Results<br />
    6. 6. SEO for free<br />
    7. 7. Justin Williams<br />Justin Williams –Prosperity Mortgage<br />Loan Officer<br />Social Media Vision<br />Founder Justified Lions<br />Organizer Social Media @ The Beach<br />Social Media Club Virginia Beach- Co-Founder<br />
    8. 8. Tina Merritt<br />Tina Merrit<br />Long and Foster Trainer<br />Founder of Wolkia (Real Estate Technology and Media Education)<br />Trump University Adviser and Blogger<br />NAR Realtor Technology Spotlight Award Winner<br />
    9. 9. Think differently<br />About <br />Social Media<br />
    10. 10. Build online relationships<br />
    11. 11.
    12. 12. Expand your brand through<br />Word of Mouth<br />
    13. 13.
    14. 14. Current Marketing<br />
    15. 15. Embrace Change<br />Inevitable Change<br />
    16. 16. What is this Change<br />Direct Selling<br />Direct Buying<br />
    17. 17. Choices<br />
    18. 18. Statistics<br />87% of home searches are done using the internet<br />Business Generated via personal website <br />Zero: 36%<br />Over 25%: 12%<br />The Average Facebook User has 150 Friends<br />25% Of Facebook Users use Mobile Apps<br />Social Networks Experienced 276% Growth in the 35-49 Demographic in 2009<br />
    19. 19. What is Social Media??<br />UNSELFISH Sharing of Information<br />Becoming More Efficient Communicators<br />Building MEANINGFUL and Efficient Relationships in an Online Environment<br />
    20. 20. Everyone’s Doing it<br />
    21. 21. 3 Reasons to Get Social<br />Connect With People<br />Share Information<br />Increase Online Exposure<br />
    22. 22. SPHERE OF INFLUECE MARKETING<br />PEER GROUP MARKETING<br />No More Clichés<br />Sphere<br />
    23. 23. What is Social Media 4 Real Estate<br />Brand Management<br />Customer Service<br />Long Term <br />Relationship Management<br />Sales Force Expansion<br />
    24. 24. Online Brand Components<br />
    25. 25. Define your brand<br />
    26. 26. Re-Define your brand<br />YOU ARE YOUR BRAND!!!!<br />People Buy from REALTORS <br />and Agents, not Agencies<br />Branding is about recognition <br />not about generating income<br />What is YOUR <br />Branding Strategy??<br />
    27. 27. Reflect Your Values<br />Your Online Social Strategy is the Digital You<br />Your Personal Values Should Manifest in the Digital World<br />Be Genuine – If Not People will Detect it and you are DONE.<br />
    28. 28. Old Friends = New Referrals<br /><ul><li>Old Friends (Generally) like to see each others be successful
    29. 29. They would also like to participate in your success
    30. 30. What’s the best way for them to do that?</li></ul>Pass <br />Referrals<br />
    31. 31. Ask yourself why<br />Why are people getting social?<br />Why would anyone engage me?<br />Why would anyone do business with me?<br />
    32. 32. CONTENT IS ABOUT YOU<br />RELEVANT IS ABOUT THEM<br />What is Relevant Content?<br />
    33. 33. Relevance Simplified<br />Relevance is the manifestation of Content that is appealing to the audience <br />
    34. 34. The Law of Self Regulation<br />
    35. 35. Marketing Your peers<br />Sphere<br />
    36. 36. What is a Blog?<br />A Blog is whatever YOU want it to be! <br />Your Blog is your perspective on life<br />Establish yourself as an Expert<br />Set yourself apart from the competition<br />
    37. 37. Blog Why??<br /><ul><li>Blog to capture SEO
    38. 38. There are THOUSANDS of Real Estate Searches, YOU want a piece of that
    39. 39. Blog about:
    40. 40. Industry News
    41. 41. Hobbies
    42. 42. Local Events and News
    43. 43. Business improvement tips</li></li></ul><li>Blog How??<br />Post 1 – 3 Times per Week<br />60% of Blog posts should be business oriented<br />Business posts should (generally) be 250 words or less<br />Start blogging about things you have passion about to get warmed up<br />All posts should include at least one relevant picture and links to other blog posts<br />Share on social networks and get traffic by asking for feedback<br />
    44. 44. Blog Where??<br />WORDPRESS<br />.COM<br />Web Hosted<br />Free<br />Tons of Plug-ins/Widgets<br />.ORG<br />Software<br />You Host (ex. GoDaddy)<br />More Customization <br />More Plug-ins<br />
    45. 45. How the Sphere Works<br />YOU<br />Other Agents<br />Industry Pros<br />Non-Real Estate Connections<br />
    46. 46. Ties That Bind<br />
    47. 47. Social Evolution<br />
    48. 48. Facebook Basics<br />Personal Social Network<br />Share Your Life<br />Family<br />Friends<br />Hobbies<br />Business<br />80/20 – ish Rule<br />80% Personal Content<br />20% Professional Content<br />Only 1 in 5 posts should be ‘hard sell’ business content i.e. Listings, intro requests etc.<br />
    49. 49. Facebook Must Do’s<br />Categorize Your Friends!<br />Categorization simplifies the usage of privacy filters<br />Set Privacy Filters to Your Comfort Level<br />ENGAGE OTHERS!<br />Post comments on friend’s updates<br />People Share info because they want to be acknowledged<br />Use the LIKE Button!<br />
    50. 50. Categorization Step 1<br />
    51. 51. Categorization step 2<br />
    52. 52. Categorization step 3<br />
    53. 53. Chat window Shortcut<br />
    54. 54. Facebook Don’ts<br />DO NOT SPAM<br />Over posted Listings<br />Repeatedly Sharing Games and Applications with Non-Users<br />Friend Random People Without a Greeting or Value Added Proposition (Friend Farming)<br />Repeatedly send Fan Page Suggestions to Friends who reject<br />
    55. 55. Facebook for Realtors<br />
    56. 56. Twitter Basics<br />Personal Social Network with STRONG Business Potential<br />Efficiency is King only 140 Characters to get the message out<br />80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop<br />
    57. 57. Twitter Language<br />@ = MENTION<br />@DAMIENSS<br />RT = RETWEET<br />RT @717REAL<br /># = HASHTAG<br />#HRVA<br />
    58. 58. Twitter Tips<br />Create and Organize Followers into Lists<br />Similar to Categorization on Facebook<br />Personalize your account<br />Custom Background<br />Custom Badge<br />Set Privacy Filters to Your Comfort Level <br />(protect your tweets)<br />ENGAGE OTHERS!<br />Use the @ (Mention) Feature more than anything!<br />
    59. 59. Twitter is about culture<br />PROFESSIONAL <br />CULTURE<br />PERSONAL <br />CULTURE<br />
    60. 60. Twitter Don’ts<br />DO NOT SPAM<br />Over posted Listings<br />Friend Random People Without a Greeting or Value Added Proposition (Friend Farming)<br />Repeatedly send Fan Page Suggestions to Friends<br />
    61. 61. LinkedIn Basics<br />Professional Social Network<br />Your Professional Portfolio<br />Experience<br />Specialties<br />Recommendations<br />More than just a place to find work.<br />
    62. 62. LinkedIn Tips<br />Have a 100% Complete Profile<br />Ensure that Multiple Email addresses are attached to your account<br />Seek Strategic Connections Weekly<br />Write Recommendations Weekly<br />
    63. 63. Active Rain<br /><ul><li>Real Estate centered social network
    64. 64. Great Beginner platform for blogging
    65. 65. Connect with Real Estate Pros across the country and find out what techniques are working in other areas.
    66. 66. Military connections make for a perfect long range networking and referral system</li></li></ul><li>Active Rain<br />Branded blogging platform<br />Modify you’re A/R blog and make it personal<br />Your Active Rain Strategy should be about talking to customers FIRST not agents<br />
    67. 67. Zillow<br /><ul><li>9 Million Visitors per month!
    68. 68. Add listings manually or via a feed sent to Zillow for FREE
    69. 69. Some firms already feed in so ask
    70. 70. Postings with rich information including: unlimited photos, link to a virtual tour, link to an external Web site.
    71. 71. Good place to post and participate in discussion with both industry pros and buyers</li></li></ul><li>Zillow Listing Power<br />Home Q&A section<br />All users can ask questions – you as an expert can answer<br />Market Open Houses<br />People rarely look in the paper for open houses – they look online.<br />Capture SEO<br />Mobile Apps to stay in touch with potential clients 24/7<br />Local Ads are awesome and cheap<br />
    72. 72. Trulia<br />Great Statistics Tracking<br />Trulia Voices – Q&A Feature<br />Perfect for finding blog topics<br />Trulia actively drives leads to your website<br />Combines listing credentials and Q&A expertise to help users find you<br />Local Ads are awesome and cheap<br />
    73. 73. Trulia Listing<br />Listing <br />INFO<br />
    74. 74. Trulia Listing<br />Neighborhood INFO<br />
    75. 75. Trulia Listing<br />Public Record<br />INFO<br />
    76. 76. Trulia Listing<br />Comparable<br />Area<br /> Listings<br />
    77. 77. Trulia Listing<br />City Home Value Stats<br />
    78. 78. Funnel your peers <br /><ul><li>Encourage Website and Blog Visitors to Get Social
    79. 79. Encourage Social Network friends and followers to give you feedback on content
    80. 80. Ask Close Friends to Share with their networks</li></li></ul><li>Capturing Top of Mind<br /><ul><li>You Talk about Real Estate
    81. 81. Listings
    82. 82. New Laws
    83. 83. Buying Tips
    84. 84. Friends Passively Observe
    85. 85. You End up in Top of Mind
    86. 86. Their Friends Talk or Ask
    87. 87. You Get a Referral</li></li></ul><li>New Aged Customer Service<br /><ul><li>Master efficient client communication
    88. 88. Master the Follow Up
    89. 89. Master keeping clients in the loop</li></li></ul><li>Traffic is the Key<br />
    90. 90. QUESTIONS?<br />DAMIEN STEINER SMITH<br />GUERRILLA SOCIAL MEDIA<br />757-748-6856<br /><br /><br />