Brad Kleinman of WorkSmart eMarketing discusses 'the New Social Web' at the New Philadelphia Chamber event on May 15th, 2009. Learn more at http://www.worksmart-emarketing.com
3. Session Outline
• Accountability
• Web 1.0 -> Web 2.0
• Social Media Trends
• Benefits of eMarketing
• Creating your Marketing System
• Specific eMarketing Techniques
– Website Optimization
– Email Marketing
– Search Engine Optimization
– Social Media Optimization
• Question and Answer
10. The New Web
• A user driven virtual world
– User driven content
– Rich, interactive and user-friendly
– Community and Social Network
– Incorporation of Video and Mobile
Ex. Blogs, wikis, social networks, online video, etc
13. Benefits of eMarketing
• Easy to use
• Easy to quantify
• Easy to customize
• Easy to interact with users
• Time Efficient
• Cost efficient
• High Return on Investment
14. Statistics & Trends
• Social media trends
– Facebook over 200M, 500-700K users per day
– A blog is created every half second
– Over 150K videos uploaded to YouTube every day
– 75% of adults 18-24 are on social networks
18. Optimizing Websites for Conversion
• Design
– Capture viewers attention immediately
– Make sure you have a call-to-action
– Get them to come back
• Analysis
– Google Analytics
– Google Optimizer
23. Website Best Practices
1.) Make it EASY to buy
2.) ENGAGE your users
3.) Make sure you GET their email
24. Use Email Marketing!
• Offer a value-based monthly newsletter
• Cost effective
– ~ 500 = $15/month
• View opens and clicks
– Know exactly who opened it and when
• Develops relationships
– You open email from people you trust
25. Email Marketing Best Practices
1. Focus on users needs (80%/20%)
2. Have a call to action
3. Track results and follow-up
45. Facebook Pages – Step 6
Update it regularly!
Post photos of
Add video clips of your
products, employees,
company in action
and customers
List an event for your Write a note about
grand opening sales upcoming promotions
54. Twitter
1. 90% / 10%
– Focus on giving it away
2. Use Search.Twitter.com for real-time tweets
– RSS -> Email
3. Use a URL shortener
– Cli.gs
4. Retweet! (RT)
– Evangelist re-tweeting system
5. Use #LWL hashtag
– Hashtags.org to track
55. Create a Sharing System
Post it to Digg, Reddit,
Find interesting content?
Stumbleupon, Delicious
Post it
• Facebook
• Profile
Shorten the URL with Cli.gs • Facebook Page
• Twitter
• Encourage Retweeting