The New Social Web - New Philadelphia Chamber Event

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Brad Kleinman of WorkSmart eMarketing discusses 'the New Social Web' at the New Philadelphia Chamber event on May 15th, 2009. Learn more at http://www.worksmart-emarketing.com

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The New Social Web - New Philadelphia Chamber Event

  1. 1. Making the Web Work for You! Brad Kleinman Email – Brad@WorkSmart-eMarketing.com Follow me on Twitter - @BradKleinman
  2. 2. About The Speaker – Brad Kleinman
  3. 3. Session Outline • Accountability • Web 1.0 -> Web 2.0 • Social Media Trends • Benefits of eMarketing • Creating your Marketing System • Specific eMarketing Techniques – Website Optimization – Email Marketing – Search Engine Optimization – Social Media Optimization • Question and Answer
  4. 4. Caveat #1 – The 80/20 Principle
  5. 5. Caveat #2 – Water from a Firehose
  6. 6. Caveat #3 – Have Fun!
  7. 7. Caveat #4 – Marketing Foundations
  8. 8. Accountability
  9. 9. The New Web
  10. 10. The New Web • A user driven virtual world – User driven content – Rich, interactive and user-friendly – Community and Social Network – Incorporation of Video and Mobile Ex. Blogs, wikis, social networks, online video, etc
  11. 11. The Machine is Us/ing Us
  12. 12. What is Web 2.0?
  13. 13. Benefits of eMarketing • Easy to use • Easy to quantify • Easy to customize • Easy to interact with users • Time Efficient • Cost efficient • High Return on Investment
  14. 14. Statistics & Trends • Social media trends – Facebook over 200M, 500-700K users per day – A blog is created every half second – Over 150K videos uploaded to YouTube every day – 75% of adults 18-24 are on social networks
  15. 15. Budget Line Increases VS Decreases
  16. 16. Significant Barriers to Adoption
  17. 17. Creating Your Marketing System
  18. 18. Optimizing Websites for Conversion • Design – Capture viewers attention immediately – Make sure you have a call-to-action – Get them to come back • Analysis – Google Analytics – Google Optimizer
  19. 19. Capture Attention Immediately
  20. 20. Engage your users
  21. 21. Google Analytics – Tracking Success
  22. 22. Tracking Goals in Google Analytics
  23. 23. Website Best Practices 1.) Make it EASY to buy 2.) ENGAGE your users 3.) Make sure you GET their email
  24. 24. Use Email Marketing! • Offer a value-based monthly newsletter • Cost effective – ~ 500 = $15/month • View opens and clicks – Know exactly who opened it and when • Develops relationships – You open email from people you trust
  25. 25. Email Marketing Best Practices 1. Focus on users needs (80%/20%) 2. Have a call to action 3. Track results and follow-up
  26. 26. Organic VS Paid Search
  27. 27. SEO VS PPC
  28. 28. eMarketing Best Practices – SEO 1. Use title tags 2. Key in to your keywords 3. Inbound links!
  29. 29. RSS – The common denominator
  30. 30. The Technology & The tools
  31. 31. Facebook – The Social Network
  32. 32. Getting Started • Edit your profile – Basic info – Personal info – Contact info – Education and work
  33. 33. Facebook Basics
  34. 34. What’s on your mind?
  35. 35. Facebook for Business – Events
  36. 36. Facebook Connect
  37. 37. Facebook for Business – Public Profiles
  38. 38. Facebook Pages – Step 1 Pick a category and name
  39. 39. Facebook Pages – Step 2 Upload your picture
  40. 40. Facebook Pages – Step 3 Add your information
  41. 41. Your ‘Canvas’
  42. 42. Facebook Pages – Step 4 Customize Your Page
  43. 43. Bring in custom graphics/flash!
  44. 44. Facebook Pages – Step 5 Publish!
  45. 45. Facebook Pages – Step 6 Update it regularly! Post photos of Add video clips of your products, employees, company in action and customers List an event for your Write a note about grand opening sales upcoming promotions
  46. 46. Using LinkedIn
  47. 47. Using LinkedIn
  48. 48. Groups on LinkedIn
  49. 49. Groups on LinkedIn
  50. 50. Using Twitter
  51. 51. Getting Started with Twitter
  52. 52. Getting Started with Twitter
  53. 53. Getting Started with Twitter
  54. 54. Twitter 1. 90% / 10% – Focus on giving it away 2. Use Search.Twitter.com for real-time tweets – RSS -> Email 3. Use a URL shortener – Cli.gs 4. Retweet! (RT) – Evangelist re-tweeting system 5. Use #LWL hashtag – Hashtags.org to track
  55. 55. Create a Sharing System Post it to Digg, Reddit, Find interesting content? Stumbleupon, Delicious Post it • Facebook • Profile Shorten the URL with Cli.gs • Facebook Page • Twitter • Encourage Retweeting
  56. 56. Creating Your Marketing System
  57. 57. Making the Web Work for You! Brad Kleinman Email – Brad@WorkSmart-eMarketing.com Phone – (216) 339 – 0353 Follow me on Twitter - @BradKleinman

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