At a time when brands are having to reduce their campaign spend, there’s one acquisition channel that doesn’t turn off during budget cuts organic search. Although things are currently in a state of major flux, SEO may be more important now than ever.

1. HOW INDUSTRIES ARE
IMPACTED BY COVID-19
AND HOW SEO CAN
RESPOND.?
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279

2. Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
Retail sites that carry
essential goods have
experienced positive
organic traffic growth.
For example grocery
stores
Retail sites that carry
non-essential items
have experienced
organic traffic declines.
For example clothing
stores

3. Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
ESSENTIAL VS NON ESSENTIAL RETAILER'S
PERFORMANCE

4. Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
GOOGLE TRENDS

5. TAKEAWAYS
Essential and non-essential
retailers are experiencing opposite
organic performance changes
during the COVID-19 pandemic.
Essential retailers are being
positively impacted.
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279

6. ESSENTIAL SEO PRACTICESTO RECOVER IT.
 Monitor your keyword profile for
coronavirus and COVID-19 queries to
understand user concerns.
 Create messaging around how your
business is supporting its customers during
the outbreak, such as new takeout and
delivery options for restaurants and
shipping changes for ecommerce brands.
 Leverage new structured data types to
better communicate business updates,
such as changes to events, due to the
coronavirus outbreak.
 Adjust your Google My Business profile to
reflect changes to brick-and-mortar store
hours.
 Monitor query-level performance changes
in the coming weeks to adjust organic
search strategies, as needed.
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279

7. ECOMMERCE SITESTHAT SELL ESSENTIALS ARE SURGING UP
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
 Ecommerce SEOs might consider creating a segment of high-
demand product pages, based on your impressions/traffic
data, to watch closely. Crawl those pages for errors often.
 Monitor log files to ensure they’re not serving search engine
bots errors.
 Make them easy to find in the site navigation.
 Watch the query data for those pages to ensure your content
reflects the most up-to-date searcher intents.

8. HEALTH &WELLNESS SITES ARE SURGING UP
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
 Striving for expertise, authoritativeness, and trust with this
type of content is more important now than ever.
 People are turning to search engines to answer their medical
questions, a responsibility that can’t be taken lightly. Recipe
Websites Appear to Be Experiencing a Slight Uptick
 Use recipe structured data to enhance the way your recipes
show up in search results to capture some of that increased
demand for recipes.
 Consider publishing or promoting recipes that utilize fewer
ingredients and ingredients that are easier to get right now.

9. TRAVEL WEBSITETRAFFIC IS ALL OVERTHE PLACE
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
 Travel companies are likely largely shifting to customer
support and reputation management, not acquisition.
 Travel SEOs can help this effort by closely monitoring their
query data to see where their audience’s demand is shifting,
and using that to inform support and PR efforts.

10. PUBLISHER WEBSITES ARE IN INCREDIBLY HIGH DEMAND
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
As journalists continue to report on coronavirus news and
updates, publisher SEOs can offer support in a few ways. They
can:
 Watch their log files to ensure AMP pages aren’t serving
errors.
 Monitor pages by publish date to make sure search engine
bots are crawling new pages as soon as possible.
 Use search data to inform where the public interest is at any
given time.
 Coordinate evergreen content to compensate for seasonal and
news-based volatility.

11. RESTAURANTS ARE HAVINGTO PIVOT
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
 If you do local SEO for a restaurant that’s had to close due to
COVID-19, use holiday hours on Google My Business (GMB) to
indicate that you’re closed instead of removing your store
hours completely.
 You can also add a GMB Question & Answer around your
restaurant’s status during COVID-19 and get as many people as
possible to upvote it so it appears as the main question in your
knowledge panel

12. VOLATILITY IS PRESENT IN WEBSITES ACROSSTHE BOARD
Web: www.ncsofttech.com || E-Mail: director@ncsofttech.com || Mob: +91-8527957279
In these times of volatility, empathy and your own website’s data
are king. Benchmarks can be helpful, but make sure you’re
looking at your own query data. This will give you a window into
your audience’s needs.
Are you meeting those needs, or not?
At a time when brands are having to reduce their campaign
spend, there’s one acquisition channel that doesn’t turn off
during budget cuts organic search. Although things are currently
in a state of major flux, SEO may be more important now than
ever.

13. THANKYOU!
director@ncsofttech.com
http://www.ncsofttech.com/
+91-8527957279; +91-6370182504
Naresh Chauhan