eMarketing Techniques - SEO - Exposing the Wizard Behind the Curtain


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eMarketing Techniques - SEO - Exposing the Wizard Behind the Curtain. Learn more at http://www.eMarketingTechniques.com

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  • Hi,
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eMarketing Techniques - SEO - Exposing the Wizard Behind the Curtain

  1. 1. Search Engine Optimization Exposing the Wizard Behind the Curtain Presented by ese ted by Sage Lewis Follow me @SageRock 12/4/2009 1
  2. 2. 12/4/2009 2
  3. 3. Goals 1)   Identify the opportunities in SEO and SEM 2)  Provide a basic understanding of the tools 3)  Show you how to analyze the results 4)  Show how you can attract more traffic 12/4/2009 3
  4. 4. Why do you need it? • Consumers SEARCH • Searchers are finding “collector sites” • You want to drive them to your site • You can emphasize smaller niche p offerings and very targeted markets • You can target social economic or race social, • Increase visits to your website 12/4/2009 4
  5. 5. What is SEO? • Search Engine Optimization (SEO): is the process of making a website and its content highly relevant for both search engines and searchers. i d h • Size of Industry: The number of global searches in July of 2009 topped 100 billion which represents a hefty 415 increase over July searches f h from 2008 2008. Source: ComScore 12/4/2009 5
  6. 6. What is SEM? • Search Engine Marketing (SEM): is the process of marketing a website through several different internet marketing strategies; whether by improving rank in organic or natural listings (SEO), paid or (SEO) sponsored listings (Pay-Per-Click) or a combination thereof. thereof 12/4/2009 6
  7. 7. How do people search? U.S. Core Search Rankings g Expanded Search Rankings p g 12/4/2009 7
  8. 8. How do people search? 12/4/2009 8
  9. 9. Keywords • Challenge # 1 – What are people actually searching for? – Solution: Keyword Research 12/4/2009 9
  10. 10. Keywords • Challenge # 2 – How do you use your keyword research information? – Solution: Search Engine Optimization (SEO) Title Tags Meta Tags Page Content and Links Incoming Links Let’s look at an example Let’s look at an example. 12/4/2009 10
  11. 11. Reverse “Engineer” Keywords Engineer • Study your competition – What keywords people use to find competitors – What keywords your competitors are buying • Learn what your prospects are searching for. (Have you checked you web logs today?!) 12/4/2009 11
  12. 12. Reverse “Engineer” Keywords Engineer • Look at the top 10 ranked websites for relevant p keywords • Recommended Resources – Google Trends, Google Analytics G l T d G l A l ti – Google Webmaster Central – Yahoo Site Explorer – URL Trends T d – Alexa.com – Wordtracker.com 12/4/2009 12
  13. 13. Summary Why SEO and SEM? Wh  SEO and SEM? SEO vs SEM? 10.2 million people are looking for you 10 2 million people are looking for you Keyword Research Basic SEO Tips Reverse Engineering 12/4/2009 13
  14. 14. Next Step • Continue to familiarize yourself with concept • St t t optimize your admission website Start to ti i d i i b it • Identify aspects of your business that would be ideal for more search traffic and focus on their need • Conduct a keyword audit 12/4/2009 14
  15. 15. More information: Go here: p // g http://LinkBuildingMastermind.com To Get The Video: yp p g The 2 Reasons why people fail link building and  how to fix it.” FOR FREE! 12/4/2009 15
  16. 16. Quest o a d Question and Answer s e 12/4/2009 16
  17. 17. Search Engine Optimization Exposing the Wizard Behind the Curtain Presented by ese ted by Sage Lewis Follow me @SageRock 12/4/2009 17