Social Media to Build Rotary Participation

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Using LinkedIn, Facebook and Twitter to build Rotary community. Presented 4/18/09 at the Rotary District 5840 Assembly in Hunt, Texas by Susan Price, CEO of Firecat Studio.

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Social Media to Build Rotary Participation

  1. 1. Building Business Community through Social Media Rotary District 5840 Retreat
  2. 2. Social Media: Waste of Time or Great Business Tools?
  3. 3. Substance or Snake Oil?
  4. 4. WHY SOCIAL MEDIA MATTERS •57% of all adults have a social media profile •50% of all social networkers check sites every day •Twitter use growing at 400% per year •Facebook is #2 destination on the web •Average Facebook user has 120 friends •850 million photos updated to Facebook each month Numbers we can’t ignore
  5. 5. The Big Three
  6. 6. The Big Three
  7. 7. The Big Three
  8. 8. The Big Three
  9. 9. WHY IT MATTERS
  10. 10. WHY IT MATTERS
  11. 11. WHY IT MATTERS
  12. 12. MAKE MORE CONNECTIONS Your Website
  13. 13. MAKE MORE CONNECTIONS Your Website Ads Google Blog eMail Newsletter
  14. 14. MAKE MORE CONNECTIONS Your Website LinkedIn Ads Facebook Twitter Google Blog eMail Newsletter
  15. 15. WHOM SHOULD I FOLLOW?
  16. 16. WHO FOLLOWS ME?
  17. 17. • Clickthroughs to your website • Customer/client inquiries • Projects scored, in dollars • # of requests for interview or resume • (# of hours spent working it!) MEASURE ROI?
  18. 18. •YouTube Channel •http://www.youtube.com/user/RotaryInternational • LinkedIn Group •http://www.linkedin.com/groups?gid=858557 •Twitter •Follow @rotary at http://twitter.com/rotary •Facebook Page •http://www.facebook.com/pages/Rotary-International/ 7268844551 ROTARY INTERNATIONAL ONLINE
  19. 19. • No Sock Puppets • Show your personality • Admit your mistakes — publicly • Ask for help • Offer help • Publicize your contact info!
  20. 20. Twitter: @firecatsue LinkedIn: susanprice Facebook: http://profile.to/susanprice firecatstudio.com email: susan@firecatstudio.com

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