WordPress: Turn Your Website Into a Social Media Engine


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Many people see the benefit in Social Media and want to integrate it into their marketing plans, but don’t know what is possible. This topic will show practical ways to create a social media machine that fits into the busiest of schedules. View this LA2M session and explore how to use WordPress to create an RSS enabled website that can integrate easily with Social Media Sites like Facebook, Twitter, LinkedIn, and others. Work smarter, not harder.

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WordPress: Turn Your Website Into a Social Media Engine

  1. 1. WordPress: Turn Your Website into a Social Media Engine www.thewholebraingroup.com 109 East Ann Street Ann Arbor, MI 48104 (734) 929-0431
  2. 2. Social Media: What’s the point? <ul><li>Listen to & learn from other people in your field </li></ul><ul><li>Build relationships </li></ul><ul><li>Establish expertise </li></ul><ul><li>Market your products or services </li></ul><ul><li>Create fans & followers who can help you spread your message </li></ul><ul><li>Search Engine Ranking </li></ul><ul><li>Increase traffic to your website and/or blog </li></ul>
  3. 3. The problem with social media
  4. 4. <ul><li>Time consuming to update all of your different accounts </li></ul><ul><li>Hard to tell if it’s worth all of your time & energy </li></ul><ul><li>Is easy to get sucked into exploring links, living vicariously, and being a social media spy </li></ul>The Black Hole
  5. 5. <ul><li>Create a strategy document and schedule - and stick to it! </li></ul><ul><li>Use integration tools & plugins to save time </li></ul><ul><li>Make your website the center of your social media universe </li></ul>Avoiding the Black Hole
  6. 6. Fresh Content Out Fresh Prospects In Your Website
  7. 7. Why use your website as the center? <ul><li>Authoritative source of information about your business </li></ul><ul><li>Anything you post on your website is appropriate for the other social media tools/audiences </li></ul><ul><li>Automated services can shorten URLs from posts and link people back to your site for more information = built in Call To Action </li></ul>Fresh Content Out
  8. 8. Why use your website as the center? <ul><li>More traffic for your website = Google Juice </li></ul><ul><li>More people learning about how cool you are = more prospects </li></ul><ul><li>Easy to use Google Analytics to track your traffic and where it’s coming from to decide what to spend your time on, and what information people are interested in </li></ul>Fresh Prospects In
  9. 9. WordPress & Social Media <ul><li>Easy to create new content </li></ul><ul><li>RSS baked in </li></ul><ul><li>Most automated services run off an RSS feed </li></ul><ul><li>Google Analytics is really easy to install/integrate for tracking </li></ul>
  10. 10. Other reasons we WordPress <ul><li>SEO Friendly </li></ul><ul><li>More affordable development </li></ul><ul><li>Huge worldwide development community </li></ul><ul><li>Our clients can update their own content </li></ul>
  11. 12. < Social Media Engine Example >
  12. 13. Beware of Over Integration <ul><li>Separate business from personal </li></ul><ul><li>Don’t just integrate things because you CAN - make sure it makes sense for your business </li></ul>
  13. 14. Cool Tools <ul><li>TwitterFeed -- http://www.twitterfeed.com </li></ul><ul><li>Dlvr.it -- http://www.dlvr.it </li></ul><ul><li>Nutshel l Mail -- http://w ww.nutshellmail.com </li></ul>
  14. 15. Social Media Workshop <ul><li>3 sessions (9 hours total) </li></ul><ul><li>Starts June 8, 2010 </li></ul><ul><li>Hands-on at the WBG Office </li></ul><ul><li>LinkedIn, Facebook, and Twitter Strategies for Business </li></ul><ul><li>http://www.thewholebraingroup.com/events </li></ul>
  15. 16. http://www.thewholebraingroup.com @wholebraingroup @wholebrainprez 109 East Ann Street Ann Arbor, MI 48104 (734) 929-0431