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Connecting with your customers using Social Media


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Why you should use social media to connect with your audience, improve preception about your brand and increase visibility and sales

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Connecting with your customers using Social Media

  1. 1. Connecting to your Customers with Social Media<br />Eileen Brown<br />Amastra Ltd.<br /><br />+44 7764 359 905<br /><br />
  2. 2. Who are your customers?<br />
  3. 3. You know your business<br />Defined objectives<br />Detailed Goals<br />Action Plan<br />So you decide to add Social Media…..<br />
  4. 4. Motivations for using social media<br />Knowledge<br />Connection<br />Entertainment<br />Source: Global Web Index, Pilot survey. UK data. June 2009<br /><br />
  5. 5. Social Media fundamentally changes the relationship between business producers and customers<br />Image credit: Ian Sane<br />
  6. 6. It is as key to business success, as was mass production in the Industrial Revolution, the impact of the Personal Computer in the workplace, and the growth of the web<br /><br />
  7. 7. These effects are very important for you, your business and your customers<br /><br />
  8. 8.<br />
  9. 9. Scatter Gun approach<br />The 'launch' of a blog<br />Creation of a Facebook page<br />Twitter name<br />YouTube channel <br />
  10. 10. Many companies forget what type of messages they are trying to achieve. They forget to listen to their customers and they don’t care whether their customers are actually listening to them. <br />Photo Credit: xJasonRogersx<br />
  11. 11. information sharing<br />Corporate blogging<br />community connection<br /> What do you want to use social media for ?<br />blogging / Twitter<br />customer advocacy<br />recruitment<br />LinkedIn<br />Facebook<br /> Do you have rapidly changing information ?<br />yes<br />blogging<br />no<br />Twitter channel<br /> Do you have a product you can demo ?<br />You Tube channel<br />no<br />yes<br />blogging<br />Define your outreach<br />
  12. 12. Creating an online brand<br />Get a website - or if hesitant about coding, get a blog. <br />LinkedIn / Facebook / Twitter profiles.  <br />Import and connect with all of your contacts online<br />Contribute to the conversation <br />Links = Reputation and credibility. <br />Retweet interesting Tweets and thank your Retweeters,<br />Business cards: drive everyone to your online presence.<br />Use the privacy settings within the application. <br />Publicise your brand. Everywhere. <br />
  13. 13. Managing your brand<br />Key to success with your customers<br />Information released is on message<br />Accurate, authentic and positive<br />
  14. 14. Marketing your brand<br />Strive to influence positive responses from your audience<br />Engage the audience. Engender open discussions<br />Develop your online relationship with your consumer<br />
  15. 15. Social Connections  <br />Connecting with your customers is all about delivering a consistent message. <br />
  16. 16. It's about damage control if there are issues, an effective Social Media policy in place and it’s about a consistent approach to your online Social Media strategy. <br />
  17. 17. It's about making sure that everyone within your company follows your messaging guidelines. <br />
  18. 18. You will completely under-estimate the investment in time investment required to make your Social Media brand successful. <br />
  19. 19. Also on Scribd<br /><br />
  20. 20. Get your social media strategy right. First time<br /> +44 7764 359 905<br /><br /><br /><br /><br />